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Does your website have issues?

Maybe your customers do an “emergency dismount” from your shopping cart. Or your website is as elusive in the search engines as that hard-to-catch mare in the pasture. You know your website should be winning blue ribbons but you just don’t know how to get it there.

Sometimes you need the help of a more experienced trainer to get beyond these problems.

Come to this one-day WEB.MAN.SHIP Clinic (just for people with equestrian businesses) and learn how you can make your website a profitable marketing tool. Whether you are a boarding barn, feed company, tack store, trainer, or equine artist (to name a few) with a small business or a large corporation, you can make your website a profitable marketing tool. Costs of marketing online are very low compared to offline advertising, and in many ways can be more effective – particularly in today’s economic climate.

You will walk away with:

• Practical, step-by-step instructions for marketing your website
• The biggest web marketing mistakes and how to avoid them
• The right ways to measure the success of your site
• 5 things you can do in 5 minutes to increase your online visibility
• Proven marketing strategies for small businesses and Fortune 500 companies.

This clinic is informal and conversation-driven (and there are no sales pitches – we promise!). We will end our time with a Q&A session and site clinic; volunteer to show your site and we’ll review it together based on everything that we’ve learned. Space is limited, so register now to attend this seminar.

Why Market Your Business Online?

There are several key reasons that a focused online marketing campaign is so successful for small businesses as well as larger corporations:

• an abundance of freely accessible information helps you identify and target your audience
• tried and true design, layout, and copywriting methods draw visitors along the path to a conversion (your desired result such as a purchase, contact, or subscription)
• the social media space is great for having conversation with customers, which builds your reputation and their loyalty
• everything that happens on your website is track-able, which means that you can figure out what people are doing and why in order to address problem areas and turn casual visitors into customers
• it’s a level playing field; small businesses easily compete with large corporations online

Help people who are interested in your product or service to find you, and make sure their experience is so memorable that they’ll become a loyal customer—and tell others about you!

What You Can Expect To Learn

The topics covered in this seminar will help you think through key areas you need to address as you plan, develop, market, and evaluate your website. And we will be sure to provide lots of examples and practical steps that you can implement immediately. The topics include:

• Usability – how to design your website so that it is easy to use and gets conversions
• Search Engine Optimization – simple steps you can take to get qualified traffic from the search engines
• Blogging – how and why to blog to attract links, visitors, and loyal customers
• Social media – which websites are worth your time and how to use them to your advantage
• Analytics – tracking how people use your website and using that information to make your website perform at its best.

Why Learn From SiteLogic?

Not only are we horse owners ourselves, we know web marketing inside and out (and we’ve probably searched online for your product or service). And we’ve seen a lot of success online, particularly in the equestrian space.

Matt Bailey is sought after internationally as a speaker and trainer. He is the Direct Marketing Association’s web marketing expert, for whom he also developed a search engine marketing training certification program. He is the highest rated speaker with Search Engine Strategies, one of the largest industry conferences. And he’s provided in-house training and consulting for large and small business alike, including Proctor and Gamble, Samsonite, and Black Hills South Dakota Tourism. He knows what works and what doesn’t—and how to teach it.

Jackie Baker is a horse owner with experience training, teaching, showing, providing horse care, and of course shopping for horse stuff. She also runs one of the most successful equestrian blogs on the internet. She is intimately familiar with horse-related social media and marketing to the equestrian audience.

Register To Attend

The WEB.MAN.SHIP Clinic is being held in the newly-renovated downtown Canton, OH. Cost to register is just $299 and includes the one-day training clinic, lunch, and a flash drive with a digital workbook (contains our award-winning “The Best Damn Web Marketing Checklist”, blogger pitch list, links to tools and resources). We have easy access to major highways and the Canton/Akron airport with hotel lodging at the McKinley Grand just a few blocks away. Register now to attend the WEB.MAN.SHIP Clinic on March 2.

“I can honestly say that Matt is the absolute best speaker and presenter that I've ever seen. He has an amazing ability to make statistics fun!” Jill Whalen, High Rankings Newsletter & Seminar Series

“Matt Bailey is a knowledgeable and dynamic speaker. The seminar went by quickly and was time well spent. I would highly recommend his seminar.” Cynthia Orlandi, VP, International Association of Business Communicators

“Essential information for anyone involved in web marketing. Excellent seminar! Highly relevant information!” Stephen Debruyn, Bacon's Information

“A nice mix of tech-savvy and sensibility” L. Gamus, DiaMed

“Great energy and humor! So helpful to keep the useful info enjoyable to learn.”