Thank you for requesting a copy of my presentation from ABA!

mattThank you for attending one or more of my education sessions. I really enjoyed meeting so many of you. Thank you for introducing yourselves to me. I had several great conversations. I hope that you made it home safely and are ready to get started with your online marketing strategy.


Any action without strategy is inaction. Know WHAT you are doing, HOW it is supposed to be done, WHO you are trying to reach, and HOW it will be measured.


Black Holes, Social Media and the Unlikely Escape Route

Teach New Dogs Old Tricks: Classic Sales Techniques that Rock Digital Marketing

Explore Your Inner Geek: Automation that Boost Lead Generation

Windows: Right-Click to save/ Mac: CTL+click to save

Resources Cited:

Simple Keyword Research: Jaaxy Keyword Research

Google Keyword Search Trends: Google Trends

Persona Development Worksheet: SiteLogic-personaworksheet.pdf

46% of Marketers admit that strategy is the biggest obstacle? From the Digital Marketing Strategy Report 

Additional Resources:

Lightweight CRM & Automation: GetDrip

Matt’s Web Analytics Fundamentals Course on

Matt’s Keyword Strategy In-depth course on

7 Day Free Trial on – Redeem at


If you would like to contact Matt directly and inquire about training for you and your company, please complete the training request form, or call SiteLogic at 330-445-2890.

Do You Want to Learn More?

PrintMatt is currently developing online marketing courses specifically for the travel industry.

The initial courses are on Google Analytics and Digital Marketing (Development, Search Optimization, and Social Media).

If you are interested in being notified when Matt’s Travel Training Library is available or want to be part of the early access test group, please complete this contact form and note “Travel Training” in the comment field.

Subscribe to Matt’s Updates

Matt periodically sends out articles, book announcements, and information to help you market your company.

Matt’s Newest Book

Wired to be Wowed: Great Marketing isn’t an Accident


 $3.95 on Amazon Kindle

Paperback coming soon!

Internet Marketing: An Hour a Day

im-ahad Available at Amazon

Teach New Dogs Old Tricks: How traditional sales techniques accelerate digital marketing

Coming in Fall 2016

Teach New Dogs Old Tricks

From the Blog…