Marketing Logic Blog

Marketing Logic Blog2021-12-16T23:04:58-05:00

Read Matt’s insights for the following categories:

Easy Usability Evaluation

I don't want to read - Take me to the podcast! Begin by asking 5 Questions about your website: Is my brand and my offer clear? With less than three seconds, can a [...]

Data Requires Trust

Using Customer Data For Your Marketing? Better have Trust First. “I don’t like this,” my wife said as she tensely slid the mailer over to me. A local car dealer had sent a "For Sale" sign that [...]

Simple Sales Wisdom: Follow-up after the Sale

The Amazing Follow-Up Benefits of a Welcome Series Email One of the more interesting psychological phenomenon surrounding sales is the concept of the post-purchase regret or “buyers remorse.” Buyers remorse is a common experience [...]

Communicate Data with Stories

Let's face it. Don't Be Boring With Your Data! Charts, graphs and reports are not an enjoyable way to spend an afternoon meeting. They are the death blow to a PowerPoint presentation. They [...]

Peer Pressure and Social Media – When to Just Say No

Just Say No - You mean I don’t need every social network? With the variety of social media avenues to take, how do you choose the best one for you and your cause? You may [...]

Data is Subjective

Effective Communication A good friend of mine recently delivered a talk on how to increase one-to-one communication. She made the point that all electronic communication is ultimately binary - which is data. A wonderful observation, [...]

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