Endless Coffee Cup Podcast: “Usable Websites”
In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of
Easy Usability Evaluation
I don't want to read - Take me to the podcast! Begin by asking 5 Questions about your website: Is my brand and my offer clear? With less than three seconds, can a
Endless Coffee Cup Podcast: “Usable Expectations”
In this episode, Matt welcomes Kim Krause-Berg, a long time industry friend and colleague. Kim and Matt reminisce about the early days of the industry, but then launch into the critical role of
Endless Coffee Cup Podcast: “Marketing Sports”
In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career.
Endless Coffee Cup Podcast: “Social Handshakes”
Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason talk about what makes a great Social Media campaign, as well as expectations versus reality of social media marketing. Matt and
Endless Coffee Cup Podcast “Entrepreneurial Analysis”
Michael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful advice and steps to evaluating ideas throughout this podcast, along with a healthy dose of
Endless Coffee Cup Podcast: “Holiday Marketing Wrap-Up”
Single Serving: Holiday Marketing Trends After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of marketing? It may
Endless Coffee Cup Podcast: “Training Programs”
Another conversation with OMCP Founder, Michael Stebbins In this conversation Michael and I dig into the competencies required for digital marketing. We discuss training practices, standards and core skills necessary for this industry. How does
Endless Coffee Cup Podcast: “Marketing Standards”
My conversation with Michael Stebbins, founder of OMCP This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. Mike and I go back many
Endless Coffee Cup Podcast: “Measuring Usability”
Usability & Analytics My brother Ben joins me again to talk about analytics, testing and usability. I ask Ben to provide specific "where to start" advice for anyone wishing to improve their business through user
