Read Matt’s insights for the following categories:
How Technology can Improve Your Speaking and Presentations
The past few months have been busy on the speaking circuit. I love traveling to new cities and meeting people in different industries. It's always a fun time to spend learning about an industry and [...]
Simple Sales Techniques: My “Yes, but” Rule
How to Screen Prospects Great Clients My consulting company, SiteLogic, has a steady stream of prospects that we have to work through. Since I've been in sales for over 30 years now, I find that [...]
5 Storytelling Lessons for Effective Communication
Earlier, I wrote about the 5 elements to help you to communicate compelling data. From comic books to novels; fiction to fact, there are consistent elements of telling a story that are just as effective [...]
Communicate Data with Stories
Let's face it. Don't Be Boring With Your Data! Charts, graphs and reports are not an enjoyable way to spend an afternoon meeting. They are the death blow to a PowerPoint presentation. They [...]
Peer Pressure and Social Media – When to Just Say No
Just Say No - You mean I don’t need every social network? With the variety of social media avenues to take, how do you choose the best one for you and your cause? You may [...]
Data is Subjective
Effective Communication A good friend of mine recently delivered a talk on how to increase one-to-one communication. She made the point that all electronic communication is ultimately binary - which is data. A wonderful observation, [...]
6 Reasons the IT Team Shouldn’t Be In Charge of Your Website Strategy
Too many people (you perhaps?) incorrectly assume that building and maintaining a website is only a technical endeavor. Because PHP, CSS, Java, and HTML (scared yet?) are literally considered other languages, its easy to assume [...]
Make Your Business Bigger by Marketing Smaller
Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The reasoning behind that simple statement [...]
4 Lessons Content Creators Can Learn From Journalists
Writing the perfect headline. The internet is a black hole of information. One second you are being productive, the next you’re laughing at pictures of grumpy cats or pinning a new recipe you’ll [...]
Do You have a Marketing Problem or Process Problem?
What's Your Problem? Can you self-diagnose your technical marketing problems? I find that many businesses are somehow unable to self-assess. I think it is the nature of being inside an [...]
Digital Marketing Books
Matt has produced 3 books to help teach businesses how to make marketing logical, measurable and predictable (plan-able),
so they can be profitable.
