Marketing Logic Blog2021-12-16T23:04:58+00:00

Read Matt’s insights for the following categories:

The Overlooked Marketing Channel: Customer Referrals

In the marketing space, there is constant talk about customer advocacy in social media, making moments matter and all things surrounding the digitally-based customer conversation. However, I believe that we tend to get wrapped up on [...]

Simple Sales Wisdom: Follow-up after the Sale

The Amazing Follow-Up Benefits of a Welcome Series Email One of the more interesting psychological phenomenon surrounding sales is the concept of the post-purchase regret or “buyers remorse.” Buyers remorse is a common experience after [...]

Communicate Data with Stories

Let's face it. Don't Be Boring With Your Data! Charts, graphs and reports are not an enjoyable way to spend an afternoon meeting. They are the death blow to a PowerPoint presentation. They [...]

Peer Pressure and Social Media – When to Just Say No

Just Say No - You mean I don’t need every social network? With the variety of social media avenues to take, how do you choose the best one for you and your cause? You may [...]

Data is Subjective

Effective Communication A good friend of mine recently delivered a talk on how to increase one-to-one communication. She made the point that all electronic communication is ultimately binary - which is data. A wonderful observation, [...]

Make Your Business Bigger by Marketing Smaller

Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The reasoning behind that simple statement [...]

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