Marketing Logic

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Communicate Data with Stories

Let's face it. Don't Be Boring With Your Data! Charts, graphs and reports are not an enjoyable way to spend an afternoon meeting. They are the death blow to a PowerPoint presentation. They

Peer Pressure and Social Media – When to Just Say No

Just Say No - You mean I don’t need every social network? With the variety of social media avenues to take, how do you choose the best one for you and your cause? You may

Data is Subjective

Effective Communication A good friend of mine recently delivered a talk on how to increase one-to-one communication. She made the point that all electronic communication is ultimately binary - which is data. A wonderful observation,

Make Your Business Bigger by Marketing Smaller

Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The reasoning behind that simple statement

Do You have a Marketing Problem or Process Problem?

What's Your Problem? Can you self-diagnose your technical marketing problems? I find that many businesses are somehow unable to self-assess. I think it is the nature of being inside an organization and part

A Brief History of Social Media Trends: Consolidation and Diversification

"There is nothing new under the sun" - Solomon Updating the world on your status. Breathlessly, the media is reporting Facebook's sagging numbers as teens look elsewhere for sharing and networking.  What will

Analytics in Football Terms

As Super Bowl Sunday approaches, it's clear that most people have football on the brain. As an Analyst, I have analytics on my mind most of the day, but football is also one of my

5 Semi-Pro Speaking Tips

Not one of "those" lists to improve your speaking. In the past few months, I've been seriously underwhelmed by the amount of articles online that claim to be full of "speaking tips." Attention to

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