Marketing Logic Blog

Marketing Logic Blog2021-12-16T23:04:58-05:00

Read Matt’s insights for the following categories:

Better Email Marketing Pt. 1 – How to Choose the Right Vendor

In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it [...]

Interpreting Analytics – Things to Remember & Consider in Your Reports

Finding the most valuable data for your business within Analytics can be tedious work. You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget what you were analyzing, or [...]

The Elusive Reader

People do not read online content. Nearly every study since the dawn of the browser has shown the same thing, people do not read your website.  However, that is not to say that they [...]

5 Steps to Better Presentations

Make Your Presentations Memorable On average I speak about 40 times a year at conferences, events and in-house training. When I am speaking at conferences, I always like to sit in on other speakers to [...]

What is the Real Need?

Relying on Old Sales Wisdom I love reading old sales training books. I find that the practical wisdom in them is a refreshing change from much of today's glib thoughts on the reach of the [...]

Improve Your Marketing Today

What can you do to improve your online marketing today? The problem with this question is that it implies that there is a list already in existence that you can pull from and apply.  Without [...]

Four Features to Save You Time in Analytics

Finding the most valuable data for your business within Analytics can be tedious work.  You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget what you were analyzing, or [...]

Big Numbers Lie – Ego Edition

Big Numbers Lie - Always Lessons Learned about Big Numbers In a phenomenon that is not just peculiar to the digital marketing industry, people love big numbers. Big numbers communicate a sense of accomplishment, movement [...]

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Digital Marketing OMCA Certification Course

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Local SEO and Google My Business

Grow your local business with these free search engine resources! See how people find you and what they do!

Learn Digital Analytics

Do you find analytics to be overwhelming and confusing? Matt teaches you how to develop a measurement strategy and define the analytics you need to grow your business.

Turn Data Into Insights

Stop copying data tables and start gaining insights! You’ll learn 6 Data Analysis Skills that will transform the way you see, analyze, and report data.

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