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Welcome to Endless Coffee Cup

A regular discussion of marketing news, culture and media for our complex digital lifestyle. Gain insights beyond the latest headlines and a deeper understanding for those involved in marketing.

1 06, 2018

Endless Coffee Cup Podcast #24: “Disrupting Sport”

2019-09-04T16:35:00+00:00

In this podcast... We go back to the subject of sport marketing, as Jim Kadlecek returns to join Matt in the studio to discuss disruption in sports. Summary: Beyond the playing field, there are enormous events that are shifting the landscape of sport. The biggest is not only the rise of player and team analytics, but back office analytics as more teams and events move to electronic ticketing. With electronic ticketing comes mountains of data on live event attendance. Teams are working to sift through this data and find the trends they can use to marketing more effectively. In a surprising [...]

Endless Coffee Cup Podcast #24: “Disrupting Sport”2019-09-04T16:35:00+00:00
6 04, 2018

Endless Coffee Cup Podcast #23: “High Fidelity”

2018-04-18T14:17:02+00:00

We’re back in the studio again after a short break! Matt is lining up more guests and discussions about a wide range of topics, so subscribe now in order to get the new season of Endless Coffee Cup!   High Fidelity In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. However, Ben’s background in sound engineering lends to the discussion of the quality of the music that we listen to. All joking aside, is today’s music different in sound quality?   How does “personalized” music affect how we enjoy music? [...]

Endless Coffee Cup Podcast #23: “High Fidelity”2018-04-18T14:17:02+00:00
21 11, 2017

Endless Coffee Cup Podcast #21: “Sensationalized Headlines”

2017-11-21T17:00:36+00:00

Ben Bailey from 2nd Beach stops by to catch up on the latest headlines. There is an amazing amount of headlines in the pile, and what distinguishes them is outright contradictions, fad-chasing, recycled content and selective facts. Fake News? How are we to know? Matt and Ben read through the headlines and discuss the reality behind the articles. They point out blatant contradictions from the same writers or publishers and guide you as to how to insulate yourself from over-hyped sensationalism. Rather than passively taking in the headlines, they help you walk through how to evaluate the news, recognize sensationalism and [...]

Endless Coffee Cup Podcast #21: “Sensationalized Headlines”2017-11-21T17:00:36+00:00
18 10, 2017

Endless Coffee Cup Podcast #20: “Profitable Testing”

2017-10-18T16:32:02+00:00

Usability Conversations #3 Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. While the obstacles to good usability are well documented, Kim and Matt work through the common objections, difficulties and solutions. While suggesting testing plans and constant reviews, they maintain the focus on the bottom line of testing - improved business.  It all comes down to making your website easy to use. If it is easy, people will do more and your business will benefit. Sit back and listen to the instruction, the advice and experiences of two people that [...]

Endless Coffee Cup Podcast #20: “Profitable Testing”2017-10-18T16:32:02+00:00
20 09, 2017

Endless Coffee Cup Podcast #19: “Usable Websites”

2019-09-04T16:38:40+00:00

In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be introduced to "heuristics," and learn the value of a task-based test to evaluate your website. Of course, you'll also hear plenty of real-world examples as we go along. As with any usability efforts, these tests uncover issues that may have never been considered, or are unique to your specific audience. Once the issues are resolved, a business typically sees a drastic improvement [...]

Endless Coffee Cup Podcast #19: “Usable Websites”2019-09-04T16:38:40+00:00
24 08, 2017

Endless Coffee Cup Podcast: “Usable Expectations”

2017-08-25T14:35:49+00:00

  In this episode, Matt welcomes Kim Krause-Berg, a long time industry friend and colleague.  Kim and Matt reminisce about the early days of the industry, but then launch into the critical role of testing and human factors. Pay attention to this episode! As Kim and Matt agree, the simplest changes to a website can make the biggest impact in your business. Of course, it is all about knowing which changes to make. That is where Kim's experience in Human Factors enables her to find the problems that website designers, owners and marketers [...]

Endless Coffee Cup Podcast: “Usable Expectations”2017-08-25T14:35:49+00:00
1 08, 2017

Endless Coffee Cup Podcast: “Marketing Sports”

2017-08-25T14:35:49+00:00

In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career. If you have ever been curious about sport is marketed off the field, then this show will be a treat! There is a significant difference in marketing a product that may do well, or may fail miserably. Sport is one of the only products that people are passionate about, regardless of the “success” of the product. So, how do you market a product like this? Even [...]

Endless Coffee Cup Podcast: “Marketing Sports”2017-08-25T14:35:49+00:00
18 05, 2017

Endless Coffee Cup Podcast: “Social Handshakes”

2017-08-25T14:35:49+00:00

Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason talk about what makes a great Social Media campaign, as well as expectations versus reality of social media marketing. Matt and Jason both share about campaigns they’ve worked on as well as campaigns that have their attention as an example of great execution. They'll provide their opinions about the necessary elements that come together to develop, define and execute a strategy. They wrap up the discussion about how to market in the Social Media world, offer different views of content as examples, and look to the future [...]

Endless Coffee Cup Podcast: “Social Handshakes”2017-08-25T14:35:49+00:00
10 03, 2017

Endless Coffee Cup Podcast “Entrepreneurial Analysis”

2017-04-19T17:50:36+00:00

Michael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful advice and steps to evaluating ideas throughout this podcast, along with a healthy dose of real-life stories and accounts from both Matt and Mike. They cover a lot of ground (and drink a lot of coffee!) - everything from how entrepreneurs see the world, to deciding which ideas to groom. Of course, they cover marketing and how it affects their decisions and views of business opportunities. Towards the end of the show, Michael shares some amazing stories from his time at Market [...]

Endless Coffee Cup Podcast “Entrepreneurial Analysis”2017-04-19T17:50:36+00:00
15 02, 2017

Endless Coffee Cup Podcast: “Holiday Marketing Wrap-Up”

2017-08-25T14:35:49+00:00

Single Serving: Holiday Marketing Trends After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of marketing? It may surprise you. Some older, channels have become incredibly reliable at producing an incredible ROI. Some new channels have not lived up to the promise. In a different format, Matt provided a "single serving" of content, as he is busy working in the studio producing a new SEO course. In getting away from the busy-ness of the course, he sat down to give a wrap-up exclusively for [...]

Endless Coffee Cup Podcast: “Holiday Marketing Wrap-Up”2017-08-25T14:35:49+00:00