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A regular discussion of marketing news, culture and media for our complex digital lifestyle. Gain insights beyond the latest headlines and a deeper understanding for those involved in marketing.

30 03, 2021

[Podcast] Google’s “Smart Campaigns” Aren’t So Smart


What Happened to Google Ads? New advertisers signing up for Google Ads search ads are being treated to a “training wheel” experience, according to Matt.  Matt and Ashley look at the sign-up and set-up process through the eyes of a new advertiser and find too many areas where the instructions are unclear, incomplete, or simply unavailable. These new “Smart Campaigns” may cost advertisers more money than they are worth, as they remove many of the management tools that enable advertisers to match keywords and perform more advanced account management.  In order to get access to limited tools, new [...]

[Podcast] Google’s “Smart Campaigns” Aren’t So Smart2021-03-30T12:24:38+00:00
16 03, 2021

[Podcast] Influence, not Influencers!


Build Brand Influence That Lasts Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers.  Most of what is called "influencer marketing" misses the mark, according to Jason, as it focuses on the wrong things. Building influence is an online and offline activity that a business or organization needs to develop to create effective persuasion. It all starts with the context of the ask and the planning of the campaign. Jason shares his 4 methods of creating and measuring influence from his latest book, Winfluence: Reframing Influencer Marketing to Ignite [...]

[Podcast] Influence, not Influencers!2021-03-16T22:29:34+00:00
2 03, 2021

[Podcast] How to Create Amazing Content on YouTube


How to Create Amazing Content on YouTube The YouTube Creator formula:  Get Better Everyday Greg joins Matt once more to continue their last discussion, YouTube's Secret Sauce.   This conversation turns towards the process of making great content for creators and marketers.  While the discussion focuses primarily on YouTube, the power of video is unmistakable. In this episode they dive into further aspects of creating great content, which is a simple formula: 1. Get better every day. 2. Don't be afraid to fail. The best advice is to avoid the “instant success” approach and methodically create, [...]

[Podcast] How to Create Amazing Content on YouTube2021-08-05T16:34:26+00:00
16 02, 2021

[Podcast] Email Isn’t Going Anywhere!


Email is the steady, reliable channel that marketers dismiss at their own risk. My Guest for this episode: Jeanne Jennings Website: Email Op Shop, Jeanne Jennings LinkedIn: Jeanne Jennings | LinkedIn Only Influencers Email is far from dead, dying, or going away. Despite bold pronouncements from industry experts, social media giants, and marketing insiders, Email has outlasted and outperformed every year. Even with the pandemic, email stats have grown, showing that a work-from-home population is tied to email more than ever. Email is the grand old lady of marketing, or "the rich old grandmother" [...]

[Podcast] Email Isn’t Going Anywhere!2021-02-16T21:16:17+00:00
2 02, 2021

[Podcast] Exploring Our Primal Brain


How Evolutionary Psychology and Behavioral Science Inform Our Choices and Behavior. In this episode: Tim Ash Website: Tim Ash LinkedIn: 🚀Tim Ash | LinkedIn Book: Unleash Your Primal Brain Matt Interviews Time Ash ahead of the release of his book, “Unleash Your Primal Brain.” Tim Ash is one of the industry’s leading experts on conversion optimization. He has used his education and background in Cognitive Science and Computer Engineering to distinguish his approach. Matt & Tim discuss how evolutionary psychology explains many of the behaviors that users exhibit, and how marketers can [...]

[Podcast] Exploring Our Primal Brain2021-02-16T20:36:47+00:00
19 01, 2021

[Podcast] #52: YouTube’s Secret Sauce


YouTube's Secret Sauce: How to Reach, Engage, and Enchant Audiences Why do Brands Struggle on YouTube? YouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to major media platforms such as AppleTV, Netflix, Amazon, and others, YouTube has enabled people to create and develop content and find audiences around the world. How were creators able to grasp and develop this platform, while the brands lagged behind?  Even today, only a handful of brands create consistently good content on YouTube and use it effectively in their marketing strategy. Author, lecturer, industry expert Greg [...]

[Podcast] #52: YouTube’s Secret Sauce2021-08-05T18:28:19+00:00
5 01, 2021

[Podcast] #51: B2B Virtual Selling Skills Are Lacking


Exposed by the Pandemic, B2B Virtual Selling Skills Fall Short In large part, B2B sellers have not evolved their virtual selling skills.  A recent survey showed that the B2B virtual selling process is broken - but it is not because of the technology! Rather, when virtual presentations remove the sizzle, buyers don't see much substance. In the world of B2B sales, personality, charm, and instincts could rule the day and win customer's hearts and minds. However, when forced to move to virtual meetings and presentations, many salespeople have simply fallen flat.  Despite the challenges, the [...]

[Podcast] #51: B2B Virtual Selling Skills Are Lacking2021-08-03T17:02:36+00:00
22 12, 2020

[Podcast] #50: The Myth of Microtargeting


The Myth of Microtargeting Publishers moving to a contextual-only ad model are experiencing better sales and revenue. Will eliminating third-party cookies make the internet experience better? Dr. Augustine Fou returns to the podcast to explore recent events surrounding third-party cookies.  These cookies enable the ad-tech industry to programmatically pinpoint an audience by collecting massive amounts of customer data. But how effective is microtargeting based on this data? Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites.  In doing so, they saw a [...]

[Podcast] #50: The Myth of Microtargeting2021-07-26T18:12:19+00:00
8 12, 2020

[Podcast] #49 Fake News, Clickbait, and Digital Literacy


Fake News, ClickBait, and the Value of Conversation Nolan Higdon, the author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy.  This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Conversation is the main topic.  The value of conversation, especially with those that may think differently, have different backgrounds and experiences, and what we can learn.   This not only applies to politics or social issues but business as well. Business media [...]

[Podcast] #49 Fake News, Clickbait, and Digital Literacy2021-08-12T17:24:54+00:00
24 11, 2020

[Podcast] #48 Free is Bad


Free is Bad Have you considered how much of your daily digital routine is FREE? Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information? All of these things cost someone, and they have to be paid for somehow. Unfortunately, according to John Marshall’s new book, Free is Bad, you are paying for these services, just not in the traditional way.  What all of these “free” things have in common is that they are supported by the ad-tech [...]

[Podcast] #48 Free is Bad2021-08-10T20:58:27+00:00
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