Welcome to Endless Coffee Cup

A regular discussion of marketing news, culture and media for our complex digital lifestyle. Gain insights beyond the latest headlines and a deeper understanding for those involved in marketing.

6 02, 2019

Endless Coffee Cup Podcast #28: “Make a Prepared Pitch”


Matt’s LinkedIn inbox is full of requests, and most are lamentable as they are forgettable. Sue Grabowski joins us again to discuss the dismal state of “making the pitch.” When you send a LinkedIn request – are you taking the time to create a relationship or simply adding a connection? Sue and Matt wonder if social media and networking technology has reduced the value – and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests.

Endless Coffee Cup Podcast #28: “Make a Prepared Pitch”2019-09-04T16:36:51+00:00
15 01, 2019

Endless Coffee Cup Podcast #27: Find Your True Voice


Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Having met while training at the same client, there was an instant friendship between Matt and Stewart. Both are in the business of teaching and empowering their students, Matt through marketing and Stewart through presenting. Of course with so much cross-over, there were a lot of ideas from that meeting…so stay tuned for future collaborations! Stewart talks about the power of speaking with “your true voice” and the confidence that it creates in you, the speaker. Non-verbal expression is primarily how we communicate; so what [...]

Endless Coffee Cup Podcast #27: Find Your True Voice2019-09-04T16:06:37+00:00
20 09, 2018

Endless Coffee Cup Podcast #26: Selling Social Media


Sue Grabowski joins me again as we discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. How can businesses react and approach this dynamic, yet volatile channel? Facebook’s changes have exposed social media for what they are - ad platforms!  Because they have to make money, their product is people. Of course, people’s data is a significant means to target - and that level of targeting is both amazing and frightening. So, how do you create a content strategy that incorporates these dynamic changes, but yet provides valuable information [...]

Endless Coffee Cup Podcast #26: Selling Social Media2019-09-04T15:07:59+00:00
2 08, 2018

Endless Coffee Cup Podcast #25: “A Digital Marketing Trainer’s Playbook”


In this podcast...Matt and audience favorite Michael Stebbins of OMCP get together and of course, talk training.The passion to train and help organizations is clear as they share their behind-the-scenes stories as trainers. Get a few tricks of the trade and hear how trainers can be effective - beyond their material. Mike turns the tables about midway through and picks Matt’s brain, asking some very specific questions; How to train, what changes is he has made in his training sessions over the years and how he evaluates his audiences. Get an inside look [...]

Endless Coffee Cup Podcast #25: “A Digital Marketing Trainer’s Playbook”2020-01-09T19:56:04+00:00
1 06, 2018

Endless Coffee Cup Podcast #24: “Disrupting Sport”


In this podcast... We go back to the subject of sport marketing, as Jim Kadlecek returns to join Matt in the studio to discuss disruption in sports. Summary: Beyond the playing field, there are enormous events that are shifting the landscape of sport. The biggest is not only the rise of player and team analytics, but back office analytics as more teams and events move to electronic ticketing. With electronic ticketing comes mountains of data on live event attendance. Teams are working to sift through this data and find the trends they can use to marketing more effectively. In a surprising [...]

Endless Coffee Cup Podcast #24: “Disrupting Sport”2020-01-09T19:55:46+00:00
6 04, 2018

Endless Coffee Cup Podcast #23: “High Fidelity”


We’re back in the studio again after a short break! Matt is lining up more guests and discussions about a wide range of topics, so subscribe now in order to get the new season of Endless Coffee Cup!   High Fidelity In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. However, Ben’s background in sound engineering lends to the discussion of the quality of the music that we listen to. All joking aside, is today’s music different in sound quality?   How does “personalized” music affect how we enjoy music? [...]

Endless Coffee Cup Podcast #23: “High Fidelity”2018-04-18T14:17:02+00:00
21 11, 2017

Endless Coffee Cup Podcast #21: “Sensationalized Headlines”


Ben Bailey from 2nd Beach stops by to catch up on the latest headlines. There is an amazing amount of headlines in the pile, and what distinguishes them is outright contradictions, fad-chasing, recycled content and selective facts. Fake News? How are we to know? Matt and Ben read through the headlines and discuss the reality behind the articles. They point out blatant contradictions from the same writers or publishers and guide you as to how to insulate yourself from over-hyped sensationalism. Rather than passively taking in the headlines, they help you walk through how to evaluate the news, recognize sensationalism and [...]

Endless Coffee Cup Podcast #21: “Sensationalized Headlines”2017-11-21T17:00:36+00:00
18 10, 2017

Endless Coffee Cup Podcast #20: “Profitable Testing”


Usability Conversations #3 Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. While the obstacles to good usability are well documented, Kim and Matt work through the common objections, difficulties and solutions. While suggesting testing plans and constant reviews, they maintain the focus on the bottom line of testing - improved business.  It all comes down to making your website easy to use. If it is easy, people will do more and your business will benefit. Sit back and listen to the instruction, the advice and experiences of two people that [...]

Endless Coffee Cup Podcast #20: “Profitable Testing”2017-10-18T16:32:02+00:00
20 09, 2017

Endless Coffee Cup Podcast #19: “Usable Websites”


In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be introduced to "heuristics," and learn the value of a task-based test to evaluate your website. Of course, you'll also hear plenty of real-world examples as we go along. As with any usability efforts, these tests uncover issues that may have never been considered, or are unique to your specific audience. Once the issues are resolved, a business typically sees a drastic improvement [...]

Endless Coffee Cup Podcast #19: “Usable Websites”2020-01-09T19:56:40+00:00