For the Business Owner, Google Ads can be Frustrating - Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign.
How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Primarily driving this discussion are the recent increase in accessibility lawsuits. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.
Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills marketers will need in the Age of Automation. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!
Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claims that SEO Best Practices have changed, and has some contention with that claim.
Matt’s LinkedIn inbox is full of requests, and most are lamentable as they are forgettable. Sue Grabowski joins us again to discuss the dismal state of “making the pitch.” When you send a LinkedIn request – are you taking the time to create a relationship or simply adding a connection? Sue and Matt wonder if social media and networking technology has reduced the value – and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests.
Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Having met while training at the same client, there was an instant friendship between Matt and Stewart. Both are in the business of teaching and empowering their students, Matt through marketing and Stewart through presenting. Of course with so much cross-over, there were a lot of ideas from that meeting…so stay tuned for future collaborations! Stewart talks about the power of speaking with “your true voice” and the confidence that it creates in you, the speaker. Non-verbal expression is primarily how we communicate; so what [...]
Sue Grabowski joins me again as we discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. How can businesses react and approach this dynamic, yet volatile channel? Facebook’s changes have exposed social media for what they are - ad platforms! Because they have to make money, their product is people. Of course, people’s data is a significant means to target - and that level of targeting is both amazing and frightening. So, how do you create a content strategy that incorporates these dynamic changes, but yet provides valuable information [...]
In this podcast...Matt and audience favorite Michael Stebbins of OMCP get together and of course, talk training.The passion to train and help organizations is clear as they share their behind-the-scenes stories as trainers. Get a few tricks of the trade and hear how trainers can be effective - beyond their material. Mike turns the tables about midway through and picks Matt’s brain, asking some very specific questions; How to train, what changes is he has made in his training sessions over the years and how he evaluates his audiences. Get an inside look [...]
In this podcast... We go back to the subject of sport marketing, as Jim Kadlecek returns to join Matt in the studio to discuss disruption in sports. Summary: Beyond the playing field, there are enormous events that are shifting the landscape of sport. The biggest is not only the rise of player and team analytics, but back office analytics as more teams and events move to electronic ticketing. With electronic ticketing comes mountains of data on live event attendance. Teams are working to sift through this data and find the trends they can use to marketing more effectively. In a surprising [...]
We’re back in the studio again after a short break! Matt is lining up more guests and discussions about a wide range of topics, so subscribe now in order to get the new season of Endless Coffee Cup! High Fidelity In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. However, Ben’s background in sound engineering lends to the discussion of the quality of the music that we listen to. All joking aside, is today’s music different in sound quality? How does “personalized” music affect how we enjoy music? [...]