Welcome to Endless Coffee Cup

A regular discussion of marketing news, culture, and media for our complex digital lifestyle.

Endless Coffee Cup Podcast #32: “Working with Google Ads”

2021-08-04T15:58:06+00:00

For the Business Owner, Google Ads can be Frustrating - Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign.

Endless Coffee Cup Podcast #32: “Working with Google Ads”2021-08-04T15:58:06+00:00

Endless Coffee Cup Podcast #31: “Digital Accessibility Matters”

2021-08-04T15:33:06+00:00

How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Primarily driving this discussion are the recent increase in accessibility lawsuits. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.

Endless Coffee Cup Podcast #31: “Digital Accessibility Matters”2021-08-04T15:33:06+00:00

Endless Coffee Cup Podcast #30: “What Are the Marketing Skills of the Future?

2021-08-03T17:04:41+00:00

Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills marketers will need in the Age of Automation. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!

Endless Coffee Cup Podcast #30: “What Are the Marketing Skills of the Future?2021-08-03T17:04:41+00:00

Endless Coffee Cup Podcast #28: “Make a Prepared Pitch”

2021-08-03T17:07:00+00:00

Matt’s LinkedIn inbox is full of requests, and most are lamentable as they are forgettable. Sue Grabowski joins us again to discuss the dismal state of “making the pitch.” When you send a LinkedIn request – are you taking the time to create a relationship or simply adding a connection? Sue and Matt wonder if social media and networking technology has reduced the value – and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests.

Endless Coffee Cup Podcast #28: “Make a Prepared Pitch”2021-08-03T17:07:00+00:00
Go to Top