For the Business Owner, Google Ads can be Frustrating - Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign.
How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Primarily driving this discussion are the recent increase in accessibility lawsuits. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.
Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills marketers will need in the Age of Automation. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!
Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claims that SEO Best Practices have changed, and has some contention with that claim.
Matt’s LinkedIn inbox is full of requests, and most are lamentable as they are forgettable. Sue Grabowski joins us again to discuss the dismal state of “making the pitch.” When you send a LinkedIn request – are you taking the time to create a relationship or simply adding a connection? Sue and Matt wonder if social media and networking technology has reduced the value – and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests.
Find Your True Voice Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Having met while training [...]
Selling Social Media Sue Grabowski joins me again as we discuss how to approach social media. With all of the negative press about social [...]
Digital Marketing Trainers Playbook In this podcast Matt and audience favorite Michael Stebbins of OMCP get together and of course, talk training. The passion [...]
Disrupting Sport In this podcast we go back to the subject of sport marketing, as Jim Kadlecek returns to join Matt in the studio [...]
High Fidelity In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. However, [...]