Data Requires Trust
Matt Bailey2017-08-25T14:35:50-04:00Using Customer Data For Your Marketing? Better have Trust First. “I don’t like this,” my wife said as she tensely slid the mailer over to me. A local car dealer had [...]
Using Customer Data For Your Marketing? Better have Trust First. “I don’t like this,” my wife said as she tensely slid the mailer over to me. A local car dealer had [...]
In the marketing space, there is constant talk about customer advocacy in social media, making moments matter and all things surrounding the digitally-based customer conversation. However, I believe that we [...]
The Amazing Follow-Up Benefits of a Welcome Series Email One of the more interesting psychological phenomenon surrounding sales is the concept of the post-purchase regret or “buyers remorse.” Buyers [...]
The past few months have been busy on the speaking circuit. I love traveling to new cities and meeting people in different industries. It's always a fun time to [...]
How to Screen Prospects Great Clients My consulting company, SiteLogic, has a steady stream of prospects that we have to work through. Since I've been in sales for over 30 [...]
Earlier, I wrote about the 5 elements to help you to communicate compelling data. From comic books to novels; fiction to fact, there are consistent elements of telling a story [...]
Making Resolutions Deliberate Action With the new year comes an unending stream of articles on making resolutions, keeping resolutions, breaking resolutions and the "good intentions" of people to [...]
Make Your Presentations Memorable On average I speak about 40 times a year at conferences, events and in-house training. When I am speaking at conferences, I always like to sit [...]
Relying on Old Sales Wisdom I love reading old sales training books. I find that the practical wisdom in them is a refreshing change from much of today's glib thoughts [...]
Be Uncomfortable. How many people seek to be uncomfortable? Unfortunately, maybe not enough of us seek out discomfort, because it is the only way we can grow. Too many [...]