[Podcast] Google’s “Smart Campaigns” Aren’t So Smart
Matt Bailey2022-03-19T01:25:53-04:00What Happened to Google Ads? New advertisers signing up for Google Ads search ads are being treated to a “training wheel” experience, according to [...]
The Elusive Reader
Matt Bailey2024-03-19T16:05:38-04:00People do not read online content. Nearly every study since the dawn of the browser has shown the same thing, people do not read your website. However, that is [...]
What is the Real Need?
Matt Bailey2022-01-29T19:27:38-05:00Relying on Old Sales Wisdom I love reading old sales training books. I find that the practical wisdom in them is a refreshing change from much of today's glib thoughts [...]
SEO & Grade School Basics: Setting up Heading Tags
Abby2021-12-17T16:07:42-05:00Remember in grade school when you had to write outlines for every paper you wrote? You had to turn those outlines in before you even started putting pen to paper, [...]
The 2012 Election: A Digital Marketing Frenzy
Abby2024-03-19T16:47:26-04:00There’s no denying that the 2012 election has been full of strategic digital marketing campaigns. From the YouTube ads to the promoted Facebook posts, you’re probably tired of seeing Obama [...]
Martha Stewart + Snoop Dogg / Bacon + Chocolate / PPC + SEO
Sheila2021-12-17T18:32:14-05:00On the surface, some things in life just don’t seem to compliment each other. There are sides people take and most times, they put a stake in the ground and [...]
5 eCommerce Tips To Cash In Holiday Shopping
Sheila2021-12-17T18:32:46-05:00When was the last time a partner you worked with provided you with some information about your website engagement that actually compelled you to make a change on your website? [...]
Nail Geo-Rankings and Learn Where Your Site has Optimal Impact
Rich2021-12-17T18:37:01-05:00There are many obstacles in understanding the reach of a website, and organic geo-rankings are just one more thing we need to pay attention to. Observing how your site ranks [...]
Transform Your Web Analytics in 3 Questions
Matt Bailey2021-12-17T18:52:50-05:00Sadly, I find that many companies are still reporting the "Caveman Analytics" of; Unique Visitors, Avg. Time on Site and Page Views. I call this Caveman because we were [...]
Becoming a Data-Based Business: The Medium is the Message
Matt Bailey2021-12-17T18:55:16-05:00Social Media Messaging What is Your Message? The primary foundation of any social-media participation is to first evaluate your business and your message. Your message is of significant importance. It [...]