Next Month, November 14, 2006 is World Usability Day. A day for celebrating those things that are easy to use and understand. A day to celebrate products that do not require extensive instructions in order to put them together or use. Because isn’t that what we really want? To NOT use the instructions?

I am celebrating a month early with the instructions on how to use my hotel alarm clock.  Anything that requires this much instruction is certainly not intuitive – and not something I am metally prepared to deal with at 12:30 AM.

I’m in San Francisco for the DMA Conference this weekend. It’s shaping up to be a great time. The SEO Certification is taking shape and the level 2 modules are being planned this weekend. I think the level of education, the breadth of subject matter and the backing of the DMA will create one of the most comprehensive certification programs available on the market in the near future. This is an exciting project to be a part of, and I am looking forward to seeing it grow.