Latest News2020-01-09T19:54:57-05:00
1704, 2024

Working with AI: Copyright, Ownership, and Plagiarism

By |April 17th, 2024|Categories: Podcasts, Search Engine Marketing|Tags: , , , , , , , |

Navigate the Legal Maze of AI, Generative Works and Copyright Laws. What you need to know to protect your creative work. Explore the Complex World of AI, Copyright & Creator Economy If you create content, in any form such as written works, artwork, client work, creative or coursework...then you need to protect yourself. In one of the most engaging discussions on Endless Coffee Cup, [...]

1903, 2024

[Podcast] Preparing for Google’s Search Generative Experience

By |March 19th, 2024|Categories: Podcasts, Search Engine Marketing|Tags: , , , , , , , |

Anticipating the Impact of Google's Search Generative Experience Assessing the change in search results, content, and revenue. How will Google Search Generative Experience Change the Industry? John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation: [...]

503, 2024

[Podcast] SEO is Changing…But How?

By |March 5th, 2024|Categories: Podcasts, Search Engine Marketing|Tags: , , , , , , |

Social Media Careers: The Challenges and Rewards Examining the diverse skill set of a Social Media Marketer SEO is Changing...But How? Welcome to the Endless Coffee Cup podcast, where we freshly brewed insights on Digital Marketing. Matt Bailey is joined by long-time industry friend and SEO expert, Greg Jarboe. In the latest espresso shot of wisdom, Matt and Greg dive deep into SEO's evolving [...]

2002, 2024

[Podcast] How to Stay Safe and Sane in Social Media Marketing

By |February 20th, 2024|Categories: Podcasts, Social Media|Tags: , , , , , , |

Social Media Careers: The Challenges and Rewards Examining the diverse skill set of a Social Media Marketer Social Media Marketing Careers: What to Expect We dive into the ever-spinning world of social media marketing—where timing is everything, and evergreen is king. We discussed how repurposing content not only keeps your feed fresh but educates and engages your audience. Repurpose with Purpose: Jennifer and Matt [...]

902, 2024

[Podcast] SEO’s Reputation Problem

By |February 9th, 2024|Categories: Marketing, Podcasts|Tags: , , , , , , , , |

The SEO Industry Stinks We Need an Industry Divorce from the Term, SEO.   What is SEO? The ever-changing definitions of a concept. SEO, We need a divorce. I weigh in on the controversial and often misunderstood world of Search Engine Optimization (SEO). Reflecting on my own journey and the evolution of SEO, it deserves a ton of criticism. however, SEO is also responsible [...]

102, 2024

[Podcast] Goal Setting for Personal and Professional Growth

By |February 1st, 2024|Categories: Podcasts|Tags: , , , , |

Crafting Your Vision Goal-Setting for Personal and Professional Growth What Are Your Goals?As the host of the Endless Coffee Cup podcast, I have the pleasure of delving into all manner of topics, from career development to personal growth, entrepreneurship, and everything in between. In an effort to dive deep into the art of goal-setting, I recently had the opportunity to sit down with the insightful [...]

1801, 2024

[Podcast] Social Media Professional Anxiety?

By |January 18th, 2024|Categories: Podcasts, Social Media|Tags: , , , , , , |

Social Media Professional Anxiety Exploring the Challenges Faced by Social Media Marketers So, you want to be a Social Media Marketer... This episode sheds light on the complex, yet rewarding world of social media marketing. From understanding the fluid nature of social platforms to acknowledging the mental health aspects, this discussion provides a comprehensive view of what it means to be a social media [...]

301, 2024

[Podcast] Lessons on Customer-Driven Acquisition and Scaling a Business

By |January 3rd, 2024|Categories: Podcasts|Tags: , , , , , , , , |

Unconventional Entrepreneurship Wisdom How Do I Grow and Scale My Business? Sure, there is a lot of advice about starting a business... Business schools try to prepare you, many people have advice for you, but listen to those that have done it. It's nothing like the textbooks say. Michael has "been there, done that" taking multiple businesses from idea to exit, generating millions of [...]

612, 2023

[Podcast] AI Prompts for Humans

By |December 6th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , |

Do you Instruct Humans With the Same Intensity as AI? The Necessity of Clear Communication for Human Productivity How Detailed Are Your Human Prompts? 26% of all deadlines are missed each week due to lack of clarity; Anatomy of Work Index 44% of respondents say that Communication barriers lead to a delay in projects, missed performance goals and lost sales, The Economist The most [...]

1811, 2023

[Podcast] 2012: The End of the Pre-Social Media World

By |November 18th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , |

2012: The Year that Technology Changed Us Forever From Mayan Predictions to Technological Convergence: Reflecting on 2012's Significance From Mayan Predictions to Technological Convergence: Reflecting on 2012's Significance We go back to the year 2012, a year that was associated with doomsday prophecies, but in reality, brought about significant changes that have shaped our modern world. I explore the convergence of three groundbreaking technologies [...]

3110, 2023

[Podcast] Overcoming Your Fears of Speaking and Presentation

By |October 31st, 2023|Categories: Podcasts|Tags: , , , , , , |

Overcoming Fears of Speaking and Presentation Overcoming Stage Fright: Lessons From A News Anchor About Dealing With Video Anxiety Elevating Your Public Speaking Skills and Embracing Authenticity Matt sits down with former news anchor Kerry Barrett to delve into the world of public speaking, overcoming fears, and embracing authenticity. What surprises people is that Kerry had, and still has anxiety about speaking in front [...]

1710, 2023

[Podcast] Cultivating a Culture of Learning: Strategies for Engagement in Employer Training

By |October 17th, 2023|Categories: Podcasts|Tags: , , , , , , , , |

Cultivating a Culture of Learning: Strategies for Engagement and Continuity in Employer Training Unlock Employee Potential and Improve Workplace Dynamics Employers can increase retention through training programs. In this episode, Monique Russell returns to share her insights on the power of up-skilling and re-skilling, and how it can lead to growth, differentiation, and improved workplace dynamics. We explore the importance of creating a culture [...]

410, 2023

[Podcast] Backward Entrepreneur: Real Advice About Starting Your Business

By |October 4th, 2023|Categories: Podcasts|Tags: , , , , , , , , |

Unconventional Entrepreneurship Wisdom What does it take to go from an Idea to $20 Million? Sure, there is a lot of advice about starting a business... Business schools try to prepare you, many people have advice for you, but listen to those that have done it. It's nothing like the textbooks say. Michael has "been there, done that" taking multiple businesses from idea to [...]

609, 2023

[Podcast] Yesterday’s Social Media News

By |September 6th, 2023|Categories: Podcasts|Tags: , , , , , , , , , , , , , , , , , |

Yesterday's Social Media News What's Happening to Social Media? Dive deep into the latest developments in the ever-evolving world of social media. Joined by regular guest Greg Jarboe, we explore the revolutionary changes happening on YouTube, from the introduction of shorts to the rise of new content creators. We dissect the decline of Twitter, its impact on advertisers, and question the branding change to [...]

2508, 2023

[Podcast] Unlocking Transformation: Communication Skills for Personal and Professional Growth

By |August 25th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , |

Unlocking Transformation: Communication Skills for Personal and Professional Growth Monique Russell, the dynamic force behind Clear Communications Coach, joins me to talk about the importance of communications skills in modern marketers. The dynamic Monique Russell joins me to talk about the wide world of Communication Skills. As a dynamic speaker and communications expert, Monique's passion lies in centering and uplifting her audience, making them [...]

1708, 2023

Defining the Difference between Certificates and Certification in Digital Marketing

By |August 17th, 2023|Categories: Digital Marketing Training, Website Marketing|Tags: , , , , , |

Decoding Digital Marketing Certificates and Certifications: Defining the Standards for Industry Recognition One of these is not like the other. In today's competitive job market, individuals seek various credentials to stand out from the crowd. Two popular options are certificates and certifications. While they may sound similar, these designations are completely different in terms of requirements, validity, and industry recognition. Especially when it comes to Digital Marketing, the speed [...]

908, 2023

[Podcast] Beyond the Algorithm: Navigating the Mental Health Aspect of Social Media Marketing

By |August 9th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , |

Beyond the Algorithm: Navigating the Mental Health Aspect of Social Media Marketing Meg Casebolt, author of 'Social Slowdown' joins me to discuss the pressures faced by creators and consumers alike. Long-Term Content Strategies for Lasting Impact on Social Media FOMO The constant need to stay ahead of trends and conform to the algorithm, combined with the distractions and interruptions of social media notifications, can [...]

2707, 2023

[Podcast] Analyzing the Food Ecosystem: Crops, Brands, and Foods in Agriculture Marketing

By |July 27th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , |

Marketing AgricultureCrops, Brands, and Foods in Agriculture Marketing Analyzing the Food Ecosystem: Crops, Brands, and Foods in Agriculture Marketing In this week's episode of the Endless Coffee Cup podcast, we delve deep into the world of agriculture marketing. Join us as we explore the complexities of the food industry, from understanding the cost of growing food to the importance of supporting local farmers markets. Our guest, [...]

2507, 2023

Is a Certification Important for Digital Marketing?

By |July 25th, 2023|Categories: Digital Marketing Training|Tags: , , , , , |

Why is Certification Critical for Digital Marketing Careers? Digital marketing has become an essential component for businesses seeking growth and success in today's digital age. In this fast-paced field, staying ahead of the curve requires a deep understanding of the ever-evolving digital landscape, and a holistic view of strategy. Enter certifications – the shining badges of expertise that mark professionals as having attained a demonstrated level of skills and understanding. [...]

1207, 2023

[Podcast] How to Advance Your Marketing Career

By |July 12th, 2023|Categories: Marketing, Podcasts, Social Media|Tags: , , , , , , , , , , , , , , , |

Digital and Social Media Marketing Certifications Establish Your Confidence and Credibility Soft Skills in High Demand: Communication, Problem-Solving, and Management On this episode of Endless Coffee Cup, I sit down with Jennifer Radke to discuss the value of certifications in marketing and social media management. Our discussion covers the importance of specific platform knowledge and communication skills, as well as the need for strategic [...]

2806, 2023

[Podcast] Google’s Antagonistic Relationship with Publishers

By |June 28th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , |

Google's Antagonistic Relation with Publishers Google needs publishers for content, but it's a one-way relationship. Google v Publishers In this episode, we delve into the ongoing competition between publishers and bloggers, focusing on Google's role in this dynamic relationship. After Greg posted about Google's death blow to publishers (AI-based search results), I invited Greg to share his thoughts on the publishing industry and it's [...]

1406, 2023

[Podcast] Father’s Day and the Work-Life Balance

By |June 14th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , |

Work-Life Balance? Father's Day and Work-Life Balance as an Entrepreneur. "How Can You have Work-Life Balance and Be Successful As An Entrepreneur? I was asked this question when interviewed by a publication for Father's day. They asked for "wisdom from an inspirational dad." Well, Socrates said, “the only true wisdom is in knowing that you know nothing.” I would say that quote best describes [...]

606, 2023

[Podcast] Technology in the Classroom

By |June 6th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , , , , , |

Technology in the Classroom Should Big Tech be in classroom education? How Did Big Tech Get Into Your Kid's Classrooms? If your child is in school, then you've probably had to deal with Chromebooks, Google Classroom, and other Big Tech based resources used by your school. But have you given it thought about the implications of allowing Big Tech - in this altruistic role [...]

2405, 2023

[Podcast] What Does it Take to Be a Rockstar CMO?

By |May 24th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , |

What Does it Take to be a Rockstar CMO? "I Enjoy Building Great Brands and Developing People" - Ian Truscott How Does a Rockstar CMO build an effective Marketing Team? Matt welcomes fellow Marketing Podcast Network associate, Ian Truscott, host of Rockstar CMO podcast. Ian talks about the challenges of building marketing teams and the importance of developing people to be successful. He answers [...]

1105, 2023

[Podcast] It’s All About the Brand – Primal Branding

By |May 11th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , |

Primal Branding: An Interview with Patrick Hanlon How Brands Build Passionate Fans What is Primal Branding Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand: creation story creed icons rituals sacred words nonbelievers leader [...]

405, 2023

[Podcast] Books: The Ultimate Long-Form Content

By |May 4th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , |

What Books Impacted Your Career? I'm returning to my book-reading roots. In this episode I'm sharing about my frustration with digital media and why I am returning the the best long-form content: books. In doing so, I am going through my bookshelf to find the books that have made the biggest impact on my digital marketing career. I'll tell you why they made such [...]

2504, 2023

[Podcast] Are Social Media Skills Overrated?

By |April 25th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , |

Are Social Media Skills are Overrated? Marketers think so, but they are in high demand. "Social media is the most overrated skill by businesses, marketers say" According to MarketingWeek's 2023 Career and Salary Survey. What makes social media such an easy target? Why are social media skills considered "overrated" by marketers? Business demands for social media marketers are at an all-time high, and the [...]

2404, 2023

[Podcast] Public Information & Crisis Communications

By |April 24th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , |

Public Information & Crisis Communications The Role of the Public Information Officer The Unique Role of the Public Information Officer My good friend, Christine Townsend, has probably one of the most interesting backgrounds in communications. Not only a police officer herself, but she served as the Head of Corporate Communications for the City of London Police - during some of the most watched events [...]

1104, 2023

[Podcast] When NOT to Communicate

By |April 11th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , |

Podcast Spotlight: Tiny Giants Listen in to T Osinubi's podcast interview of Matt A podcast swap, as I feature previous guest, T Adeola and his podcast: Tiny Giants Good friend, two-time guest, and fellow Marketing Podcast Network host, T Adeola recently started podcasting again with his focus on spotlighting niche influencers. I was a recent guest on his podcast recently and he asked such [...]

604, 2023

[Podcast] AI is the Genie…What’s Your Wish?

By |April 6th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , , , , , |

AI is the Genie....What's Your Wish? It's all in how you ask your question. AI is the genie in the lamp. It can grant wishes - but be careful how you state your wish! Just like the literal genie, AI can give you what you want, but probably not the way you want it. It is all in HOW you ask your question, or [...]

1403, 2023

[Podcast] Two Old Journalists Turned SEO’s

By |March 14th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , |

How a Mix of Journalism, Anthropology, Mistakes, and History Makes for Good SEO: Lets talk about search today... How a Mix of Journalism, Anthropology, Mistakes, and History Creates a Good SEO Two Old Journalists Turned SEO's Fellow Marketing Podcast Network host, Seth Goldstein, joins Matt to catch up on the industry. Hear how they both come from journalism background and how it influenced their [...]

703, 2023

[Podcast] LinkedIn’s 2023 Most In-Demand Skills report

By |March 7th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , , , , , |

LinkedIn's 2023 Most In-Demand Skills What are the critical skills in today's workplace? The LinkedIn 2023 Most In-Demand Job Skills report came out a few weeks ago, and it is full of interesting facts, findings, and insights. Matt breaks down the hiring and skills trends as they appear in the report. Implications are clear for job candidates - it's not the hard skills or [...]

2302, 2023

[Podcast] The Nuance of Marketing the News: Digital Marketing for Publishers

By |February 23rd, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , |

The Nuance of Marketing the News: Digital Marketing for Publishers News publishers have a completely different experience when marketing content - Long-time friend John Shehata stops by the Endless Coffee Cup Podcast to talk about his experience in Media and Publishing, with an emphasis on SEO. Having held VP-level positions at both Disney/ABC and CondeNast, John brings a unique viewpoint to the digital marketing [...]

1502, 2023

[Podcast] How to Get Hired: Certification, Education, Experience, or Attitude?

By |February 15th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , , , |

How to Get Hired: Experience, Education, Certification, or Attitude? Listener question: I don’t think someone will get hired just because they have a certification – don’t they need experience? And how do I get experience if I am not working in the industry? What are the critical factors that employers are looking for when hiring candidates? It might surprise you that those with the [...]

702, 2023

[Podcast] Space: Marketing, Technology and Life in the UAE

By |February 7th, 2023|Categories: Marketing, Podcasts|Tags: , , , , , , , , |

Marketing: Space, Technology, and Life in the UAE A Casual Conversation about Space, Technology, and Marketing Fellow podcaster Izzy House, from the Space Marketing Podcast drops by to have a conversation. Matt is frequently traveling to the United Arab Emirates, where space technology has been at the forefront of the headlines. The UAE is a young nation, but has become a major player in [...]

2401, 2023

[Podcast] What Can We Really Expect from AI?

By |January 24th, 2023|Categories: Analytics, Marketing, Podcasts, Social Media|Tags: , , , , , , , , , , , , , , |

Separate Fact from Fiction; Hype from the Help about AI Go Beyond the Hyped-up Headlines and Over-promised Opportunities About AI What can we really expect with AI? Will it replace humans? Will it take over the world? With the recent hype and excitement about ChatGPT and AI, Matt talks with an AI expert, Cal Al-Dhubaib, about the realities (and limitations) of AI technology. You'll [...]

1001, 2023

[Podcast] Reporting from the 1 Billion Followers Summit in Dubai

By |January 10th, 2023|Categories: Analytics, Marketing, Podcasts, Social Media|Tags: , , , , , , , , , , , , , , |

Reporting from the 1 Billion Follower Summit in Dubai Following the 1 Billion Follower Summit in Dubai Follow the adventures of Greg Jarboe and Matt Bailey as they take on Dubai and attend the 1 Billion Follower Summit! After attending and speaking at conferences for the past 15 years, we finally get the chance to sit back and watch one of the most amazing [...]

2012, 2022

[Podcast] How Should You Start Your Digital Marketing Career?

By |December 20th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , , |

How Should You Start Your Digital Marketing Career? Should you go work for a brand, business, or agency? Listener question: I am just starting out in my digital marketing career, and I want to be a freelancer and eventually start my own agency, what career advice would you give me? I hear this question often, and I think there is a hesitancy to go [...]

1512, 2022

[Podcast] Is Certification Better than a Degree?

By |December 15th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , , , , |

Is Certification Better than a Degree? What is the best way to show that you have proven skills in the Digital Marketing industry? How do you validate your depth, experience, and understanding of Digital Marketing? Disclaimer: I teach certification courses and I contribute to certification competencies for the OMCP. But what's the value of a certification? I teach over a hundred classes a year. [...]

712, 2022

[Podcast] Marketing the Metaverse

By |December 7th, 2022|Categories: Marketing, Podcasts, User Experience|Tags: , , , , , , , , , , , |

Marketing the Metaverse The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the internet evolved into HTML and browsers, so the shift into immersive technologies will challenge marketers, content creators, brands and just about anyone else who wants to reach people. But is Meta's vision what we really want? Do we really want [...]

2911, 2022

[Podcast] Why Don’t We Teach History of Digital Media and Marketing?

By |November 29th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , , , , |

Why Don't We Teach the History of Digital Media and Marketing? A focus on the immediate present prevents an understanding of our digital tools and their impact on our culture Those that don't learn from history are bound to repeat it History is a funny thing. There are many lessons that we can gain and benefit from. In this fast-moving, ever-changing world of digital [...]

2211, 2022

[Podcast] 7 Skills That Never Go Out of Style – #7 Presentation

By |November 22nd, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , |

7 Digital Marketing Skills That Never Go Out of Style Skill #7: Presentation Skills Invest in the individual instead of investing in trends. In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on [...]

811, 2022

[Podcast] Marketing the Biggest Event in the World: Expo 2020

By |November 8th, 2022|Categories: Marketing, Podcasts, User Experience|Tags: , , , , , , , , , , , , , , , , , |

Marketing the Biggest Event in the World In October 2021, the world convened in Dubai for Expo 2020.  Delayed by the pandemic, it opened and welcomed millions of people from around the world. For the next 6 months, over 24 million people visited Expo 2020 and marveled at the experience. 191 countries particpated, many by building amazing pavilions that shocased their country and their [...]

2610, 2022

[Podcast] 7 Skills That Never Go Out of Style – #6 Asking Questions

By |October 26th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , , , , , |

7 Digital Marketing Skills That Never Go Out of Style Skill #6: Asking Questions Invest in the individual instead of investing in trends. In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on [...]

1810, 2022

[Podcast] Marketing to Affluent Hispanics

By |October 18th, 2022|Categories: Marketing, Podcasts, User Experience|Tags: , , , , , , , , , , , , |

Marketing to Affluent Hispanic Communities The beauty of America has always been its cultural diversity. There is much that we can learn from each other and celebrate among each other. Gabriella Alcantara-Diaz joins me at the conclusion of Hispanic Heritage month to discuss the evolving, culturally diverse landscape. The Hispanic community is becoming increasingly affluent, which has significant implications in economic growth, lifestyle preferences, [...]

410, 2022

[Podcast] The History of Search Engines

By |October 4th, 2022|Categories: Podcasts, Search Engine Marketing|Tags: , , , , , , , , |

The History of Search Engines The History of Search If you regularly read articles about search engines, then you've probably read Barry's words. No one else is so synonymous with search engine information than Barry Schwartz (aka, Rusty Brick), who has been reporting on the changing landscape of search and search technology since 2003. Barry is one of the most recognizable personalities in the [...]

2809, 2022

[Podcast] 7 Skills That Never Go Out of Style – #5 Business Acumen

By |September 28th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , |

7 Digital Marketing Skills That Never Go Out of Style Skill #5: Business Acumen Invest in the individual instead of investing in trends. In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on [...]

2009, 2022

[Podcast] Government Communications & Marketing

By |September 20th, 2022|Categories: Marketing, Podcasts, Social Media|Tags: , , , , , , , |

Government Communications and Marketing Government Communications and Marketing Unless you've worked in government, you may have never thought about the marketing skills crossover in public information and government communications.  Government communicators are part many federal, state and local government offices, and their job is to inform a variety of audiences: press, public, private industry and more. Similar to marketing, they must identify their audience, [...]

1409, 2022

[Podcast] 7 Skills That Never Go Out of Style – #4 User Experience

By |September 14th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , , , |

7 Digital Marketing Skills That Never Go Out of Style Skill #4: User Experience (UX) & User Interfaces (UI) Invest in the individual instead of investing in trends. Part 1: 7 Digital Marketing Skills that Won't Go Out of Style Part 2: 7 Digital Marketing Skills That Won't Go Out of Style: #1 Media Literacy Part 3: 7 Digital Marketing Skills That Won't Go [...]

709, 2022

[Podcast] Let’s Get Nice!

By |September 7th, 2022|Categories: Analytics, Marketing, Podcasts, Social Media|Tags: , , , , , , , |

Let's Get Nice! Let's Get Nice! Dave Delaney, CEO of FutureForth, joins the show to discuss his book, the ROI of Nice. Dave conducts training and workshops at companies around the world, enhancing communication and workplace happiness - by teaching how to be nice. Dave gives us his NICE method for managing or working within teams, and we debate the work from home, return [...]

1608, 2022

[Podcast] 7 Skills That Never Go Out of Style – #3 Analytics

By |August 16th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , , , , , , , , , , , |

7 Digital Marketing Skills That Never Go Out of Style Skill #3: Analytics Invest in the individual instead of investing in trends. Part 1: 7 Digital Marketing Skills that Won't Go Out of Style Part 2: 7 Digital Marketing Skills That Won't Go Out of Style: #1 Media Literacy Part 3: 7 Digital Marketing Skills That Won't Go out of Style: #2 Writing In [...]

908, 2022

[Podcast] Marketing Space: The Final Frontier

By |August 9th, 2022|Categories: Analytics, Marketing, Podcasts, Social Media|Tags: , , , , , , , , , , , |

How Do You Market Outer Space? Marketing Space Professed "Space Nerd," Izzy House joins the podcast to talk about the exciting realm of space and how she is working with companies to tell their stories to the public. We maybe know a tiny fraction of what is happening in space, as the launches get the media attention. Izzy presents the research, development, manufacturing, and [...]

2607, 2022

[Podcast] Google Search Ads – Losing Keywords and Control

By |July 26th, 2022|Categories: Podcasts, Search Engine Marketing|Tags: , , , , |

Google Ads: Why are we losing keywords and control of our campaigns? Ashley Jones, (formerly Ashley Schweigert) visits the Endless Coffee Cup studios. We revisit Ashley's last visit and the discussion about the changes with Google Ads and challenges for new advertisers. Then, we examine the recent changes and moves within Google Search Ads. From changing keyword targeting to automatic Smart Ads to dealing [...]

2007, 2022

[Podcast] 7 Skills That Never Go Out of Style – Writing

By |July 20th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , , , , , , |

7 Digital Marketing Skills That Never Go Out of Style Skill #2: Writing Invest in the individual instead of investing in trends. Part 1: 7 Digital Marketing Skills that Won't Go Out of Style Part 2: 7 Digital Marketing Skills That Won't Go Out of Style: Media Literacy In this single shot episode, Matt compares the popularity and emphasis on trends to the skills [...]

1207, 2022

[Podcast] Defining Social Media, Part 3. Social Commerce, Advertising & Analytics

By |July 12th, 2022|Categories: Analytics, Marketing, Podcasts, Social Media|Tags: , , , , , , , , , , , |

Defining Social Media Marketing, Part 3! Defining Social Media Marketing, Part 3 Did you miss the first parts? Here is Defining Social Media Marketing,  Part 1 and Defining Social Media Marketing, Part 2 Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is [...]

507, 2022

[Podcast] 7 Skills That Never Go Out of Style – Media Literacy

By |July 5th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , , , , , , |

7 Digital Marketing Skills That Never Go Out of Style Skill #1: Media Literacy Invest in the individual instead of investing in trends. Part 1: 7 Digital Marketing Skills that Won't Go Out of Style In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and [...]

2906, 2022

[Podcast] Defining Social Media, Part 2. Content Marketing, Influencers, & Audiences

By |June 29th, 2022|Categories: Marketing, Podcasts, Social Media|Tags: , , , , , , , , , , |

Defining Social Media Marketing, Part 2! Content Marketing, Influencers, & Audiences Defining Social Media Marketing, Part 2 Did you miss the first part? Here is Defining Social Media Marketing,  Part 1 and Part 3; Social Commerce, Advertising & Analytics Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." [...]

2406, 2022

[Podcast] 7 Digital Marketing Skills That Never Go Out of Style

By |June 24th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , , , , , , , |

7 Digital Marketing Skills That Never Go Out of Style Invest in the individual instead of investing in trends. In the single shot episodes, Matt will respond to listener questions, comment on past guests, and bring up news beyond the headlines. In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always [...]

1406, 2022

[Podcast] Defining Social Media, Part 1. Channels, Platforms, & Changing Rules

By |June 14th, 2022|Categories: Marketing, Podcasts, Social Media|Tags: , , , , , , , , , , |

Defining Social Media Marketing, Part 1 Channels, Platforms, & Changing Rules Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification. As a major [...]

906, 2022

[Podcast] Everything is Fake!

By |June 9th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , |

Everything is Fake! Single Shot episode with Matt Bailey We live in a (digital) world of fakes, frauds, and filters. From inflated user counts to clickbait headlines and filtered influencers, how can we know what is true? Growing up, we said that we "had to see it to believe it." Later it became "trust, but verify." Unfortunately, in this age the mantra is "assume [...]

106, 2022

[Podcast] Podcasting as Counter-Narrative

By |June 1st, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , |

Podcasting as Counter Narrative Decolonization through the Podcast Medium Podcasting enables voices to be heard. Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this medium, listeners can easily access a variety of viewpoints, sources, and opinions without restriction. In many cases, podcasts offer alternative views than are presented in traditional news and entertainment media. The stories and information provided [...]

2405, 2022

[Podcast] Why a Podcast? Single Shot with Matt.

By |May 24th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , |

Why a Podcast? Single Shot episode with Matt Bailey In the single shot episodes, Matt will respond to listener questions, comment on past guests, and bring up news beyond the headlines. In this single shot episode, Matt talks about online engagement, the nature of podcasting as a medium, and answers a listener questions about podcasting in both personal and data terms. Join the discussion [...]

1705, 2022

[Podcast] Let’s Agree to Disagree

By |May 17th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , |

Let's Agree to Disagree A blueprint for building bridges instead of walls Nolan Higdon and Mickey Huff are the featured guests as they bring us commentary on their new book, "Let's Agree to Disagree: A Critical Thinking Guide to Communication, Conflict Management and Critical Media Literacy." The book is part textbook, part guidebook, and full of inspirational examples of people who made an effort [...]

305, 2022

[Podcast] The Value of Networking

By |May 3rd, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , |

The Value of Networking The Value of Networking I sit down for virtual coffee with LeTip CEO, Kim Marie Branch-Petit to discuss the value of networking. If I could point to one piece of advice that I would give to any business, entrepreneur, salesperson, student - or anyone who wants to further their career, it's to build a network. Your personal network is like [...]

1904, 2022

[Podcast] Avoid Burnout and Increase Productivity

By |April 19th, 2022|Categories: Marketing, Podcasts|Tags: , , , , |

Avoid Burnout and Increase Productivity Reduce Stress and Increase Productivity For any business professional, burnout can be just around the corner. There are many warning signs, but we seem to be able to suppress them, ignore them, and make excuses. Dr. Tomi Mitchell walks us through some of those signs, which can’t be ignored. Not only will burnout reduce your productivity, but it will [...]

504, 2022

[Podcast] Memes as Propaganda: A Meme Analysis

By |April 5th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , , , |

Memes as a Propaganda Tool Why do Memes capture our Attention? Memes have been called the currency of the digital culture. Matt calls them the ultimate thought bomb, and our guest Joshua Nieuburrt calls them leaflet propaganda of the digital age. But what is it about memes that capture our attention and make them so powerful and effective at communication and persuasion. Memes gain [...]

2203, 2022

[Podcast] Starting a Business? Where Do You Start?

By |March 22nd, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , |

Starting a Business? Where Do You Start? What does it take to start your own business? Starting your own business isn't just a consideration, it's a valid career choice! In a recent survey, 70% of Americans viewed starting a business as a career choice.  And it's attracting all ages, as startup founders are trending younger than the average age of 34! Globally, a record [...]

903, 2022

[Podcast] Why No One Talks About the Long Tail Anymore

By |March 9th, 2022|Categories: Podcasts|Tags: , , , , , , , , |

Why Doesn't Anyone Talk About the Keyword Long Tail Anymore? Remember the Long Tail? When Google removed keyword referral data from analytics in Sept 2013, the SEO industry took a big hit. You can debate about the merits of this move, as many have. What it did was effectively transform the SEO and keyword industry. Without seeing how nuances of wording and phrases affected [...]

2202, 2022

[Podcast] Turn the Tide on Programmatic Fraud with Analytics

By |February 22nd, 2022|Categories: Podcasts|Tags: , , , , , , , , |

Turn the Tide on Programmatic Fraud with Analytics Turn the Tide on Programmatic Ad Fraud with Analytics Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions of dollars away from publishers and supports everything from hate speech to international espionage. [...]

802, 2022

[Podcast] Creating Arabic Influencers

By |February 8th, 2022|Categories: Podcasts|Tags: , , , , , , , , , |

Creating Arabic Influencers Creating Arabic Influencers Arabic is spoken by 300-400 million people in 25 countries, yet is only 2% of the content online. Meet Rashid Al Awadhi, who is leading New Media Academy in Dubai to transform the Arabic region through digital skills and developing influencers. But it's the the typical "influencer" that you might think.  They've developed influencers who are changing the [...]

2701, 2022

SiteLogic launches digital marketing certification courses

By |January 27th, 2022|Categories: Training|Tags: , , , , , , , , |

SiteLogic launches digital marketing certification courses which feature more learning by doing, less watching video. Students who’ve completed Matt Bailey’s preparatory course on LinkedIn are earning 87.32% pass rate on OMCA exam, among the highest in the industry Canton, Ohio – Matt Bailey, the founder of SiteLogic, today announced the launch of a series of Digital Marketing Certification Courses which feature more learning by doing and less watching video. [...]

2501, 2022

[Podcast] Marketing’s Meaningless Language Problem

By |January 25th, 2022|Categories: Podcasts|Tags: , , , , , , , , , |

Marketing's Meaningless Language Problem Marketing has a problem with language...it's meaningless. From impressions to engagement to brand love, marketers have a problem with language.  Words have been emptied of meaning, buzzwords have replaced meaningful thought, and outrageous concepts are worshiped as the "next big thing." Matt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to [...]

1501, 2022

TechCred Ohio Training: OMCA Certified Digital Marketing Professional

By |January 15th, 2022|Categories: Training|Tags: , , , , , , |

Certified Digital Marketing Professional Training SiteLogic Training offers a 40-hour online coached course to learn the skills and competencies needed for OMCA certification. What is the OMCA certification? The Online Marketing Certified Associate (OMCA) certification is a worldwide standard for digital marketing that verifies the skills, education, and experience necessary to drive digital marketing initiatives. A passing score on the OMCA exam is required for [...]

1201, 2022

[Podcast] So You Want to Be an Entrepreneur?

By |January 12th, 2022|Categories: Marketing, Podcasts|Tags: , , , , , , , |

Starting Your Own Business There have been more searches on Google for "start a business" than "find a job." If starting a business is in your thoughts, then you need to listen in and hear from 2 people who have done it,  made the mistakes, and can provide advice to how to start, where to invest and how to grow. Longtime friend and agency [...]

912, 2021

[Podcast] Google Ads: Search and Display

By |December 9th, 2021|Categories: Marketing, Podcasts|Tags: , , , , , , , |

Google Ads: Search and Display How can we handle the increasing complexity of Google Ads? Matt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating difficult choices for SMB's and Enterprise advertisers alike. Budgets, technology, confusing language, and G4 or Universal?!? Who can handle all of this? This is why we talk [...]

1611, 2021

[Podcast] Holiday Emails: The Most Wonderful Time of Year

By |November 16th, 2021|Categories: Marketing, Podcasts|Tags: , , , , , , , , |

The Most Wonderful Time of the Year: Black Friday and Holiday Email Campaigns The Most Wonderful Time of the Year for Holiday Email Marketing Many retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for retailers as they ramp up efforts to reach customer, gain new customers, and increase [...]

1910, 2021

[Podcast] Examining the Customer Journey

By |October 19th, 2021|Categories: Marketing, Podcasts|Tags: , , , , |

Building the Customer Journey What does it take to build a real-world customer journey?  After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey.  Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about [...]

2909, 2021

[Podcast] The Rich Investment of Multicultural Marketing

By |September 29th, 2021|Categories: Podcasts, Website Marketing|Tags: , , , , , , |

The Rich Investment of Multiculturalism While this conversation takes place during Hispanic Heritage Month, this conversation with Gaby was long overdue, and it certainly won't be the last. Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures.  In marketing, we can be very tone-deaf with messaging if [...]

1409, 2021

[Podcast] Why is SEO so Undervalued?

By |September 14th, 2021|Categories: Podcasts, Website Marketing|Tags: , , , , |

Why is SEO so Undervalued? Greg Jarboe joins Matt to talk about the "undervaluing" of SEO.  Both long-time experts see search engines providing the bulk of visits to websites through analytics. Yet, despite the evidence, companies are spending more and applying more resources to social media and new unproven platforms! Even with the data that shows the value of investing in search engine [...]

2408, 2021

[Podcast] Privacy, Data Ownership, & Google Analytics

By |August 24th, 2021|Categories: Analytics, Podcasts|Tags: , , , , , , , |

Who Owns Your Data? + What's Wrong with Google Analytics G4? Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership issues of data and the consumer expectation of privacy. Listen in to learn what Stéphane means by #NoConsentNoTracking! In the last half of the show, [...]

1008, 2021

[Podcast] Therapy for Marketers

By |August 10th, 2021|Categories: Marketing, Podcasts|Tags: , , , , , |

Marketers, We're All In This Together. Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers (ANA), we see a lot of similar issues in marketing departments across the spectrum. We've found that most of the problems are not unique! In fact, the vast majority of problems, frustrations, and difficulties are universal experiences. [...]

2807, 2021

[Podcast] Google Strong-Arms an Update

By |July 28th, 2021|Categories: Marketing, Podcasts, Search Engine Marketing|Tags: , , , , |

Google, The 800-pound internet gorilla, forces an update. Google’s new update hit in May, Core Web Vitals or Page Experience.  This update focuses more on technical aspects of the site than content. However, at the same time Google discontinued AMP, which publishers had to invest heavily to maintain their presence in the search results.  These changes will strain the Google-publisher relationship even further. Even [...]

707, 2021

[Podcast] SEO Myths That Won’t Go Away

By |July 7th, 2021|Categories: Marketing, Podcasts, Search Engine Marketing|Tags: , , , , , , |

6 SEO Myths that just won't go away. SEO is a tricky business to begin with, and it isn't helped by the amount of dis-information that is constantly published online. Matt was recently asked about a few tactics that he through were done and buried, but alas! These myths were alive and well and being recommended by a professional SEO agency! T. Osinubi joins [...]

1706, 2021

[Podcast] What Modern Marketing Can Learn From Ancient Philosophy?

By |June 17th, 2021|Categories: Podcasts|Tags: , , , , , , |

Philosophy and the Modern Marketer What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according to Industrial Philosopher, Christina DiGiacomo. With 20 years in advertising and 10 years studying Practical Philosophy, she brings a fresh approach from history to solving the many issues that we face today. [AMAZON] Aristotle: [...]

106, 2021

[Podcast] Interview with Mark Schaefer about the Influencer “Minor Leagues”

By |June 1st, 2021|Categories: Marketing, Podcasts|Tags: , , , , , , , , |

The New Influencers: More Celebrity than Authority? Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." Mark explains how influencers are made up of the top tier of celebrities, then the next tier of authorities or content experts. Finally, the "minor leagues" which is made up of aspiring influencers. However, aspiring influencers are adept at curating [...]

1805, 2021

[Podcast] How to Ask Questions

By |May 18th, 2021|Categories: Podcasts|Tags: , , , , , |

How to Ask (Great) Questions Questions Lead to Discovery.  Why Don't We Ask More Questions? Matt Bailey talks with linguist and educator, Norah Jones about the importance and value of learning to ask questions. Questions enable us to give voice to our curiosity and “tap into humanity.” Unfortunately, in too many environments (home, school, corporate culture) we are discouraged from asking questions, as they [...]

2704, 2021

[Podcast] The Value of Trust in a Digital Economy

By |April 27th, 2021|Categories: Podcasts|Tags: , , , , , |

How Valuable is Trust? John Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad.  They talk about the reception of the book and the prevailing opinions about online privacy. John shares about his upcoming series of videos, “Can I Trust It?” which brings up another line of discussion about [...]

1304, 2021

[Podcast] ‘Straight Outta Context’ with T Adeola Osinubi

By |April 13th, 2021|Categories: Podcasts, Search Engine Marketing|Tags: , , , , |

What is the Value of a Formal Education in Digital Marketing? Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only disagrees with that thought but is also taking action to remedy the situation. In his book, Straight Outta Context, he explains how he was taken in by bad actors who were more than happy to [...]

3003, 2021

[Podcast] Google’s “Smart Campaigns” Aren’t So Smart

By |March 30th, 2021|Categories: Podcasts, Search Engine Marketing|Tags: , , , , |

What Happened to Google Ads? New advertisers signing up for Google Ads search ads are being treated to a “training wheel” experience, according to Matt.  Matt and Ashley look at the sign-up and set-up process through the eyes of a new advertiser and find too many areas where the instructions are unclear, incomplete, or simply unavailable. These new “Smart Campaigns” may cost advertisers more [...]

1603, 2021

[Podcast] Influence, not Influencers!

By |March 16th, 2021|Categories: Podcasts|Tags: , , , , , |

Build Brand Influence That Lasts Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers.  Most of what is called "influencer marketing" misses the mark, according to Jason, as it focuses on the wrong things. Building influence is an online and offline activity that a business or organization needs to develop to create effective persuasion. It [...]

203, 2021

[Podcast] How to Create Amazing Content on YouTube

By |March 2nd, 2021|Categories: Marketing, Podcasts|Tags: , , , |

How to Create Amazing Content on YouTube The YouTube Creator formula:  Get Better Everyday Greg joins Matt once more to continue their last discussion, YouTube's Secret Sauce.   This conversation turns towards the process of making great content for creators and marketers.  While the discussion focuses primarily on YouTube, the power of video is unmistakable. In this episode they dive into further aspects of creating [...]

1602, 2021

[Podcast] Email Isn’t Going Anywhere!

By |February 16th, 2021|Categories: Email Marketing, Marketing, Podcasts|Tags: , , , , , |

Email is the steady, reliable channel that marketers dismiss at their own risk. Email is far from dead, dying, or going away. Despite bold pronouncements from industry experts, social media giants, and marketing insiders, Email has outlasted and outperformed every year. Even with the pandemic, email stats have grown, showing that a work-from-home population is tied to email more than ever. Email is the [...]

202, 2021

[Podcast] Exploring Our Primal Brain

By |February 2nd, 2021|Categories: Podcasts, User Experience|Tags: , , , , |

How Evolutionary Psychology and Behavioral Science Inform Our Choices and Behavior. Matt Interviews Tim Ash ahead of the release of his book, “Unleash Your Primal Brain.” Tim Ash is one of the industry’s leading experts on conversion optimization. He has used his education and background in Cognitive Science and Computer Engineering to distinguish his approach. Matt & Tim discuss how evolutionary psychology explains many [...]

1901, 2021

[Podcast] #52: YouTube’s Secret Sauce

By |January 19th, 2021|Categories: Marketing, Podcasts|Tags: , , , , , |

YouTube's Secret Sauce: How to Reach, Engage, and Enchant Audiences Why do Brands Struggle on YouTube? YouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to major media platforms such as AppleTV, Netflix, Amazon, and others, YouTube has enabled people to create and develop content and find audiences around the world. How were creators able to grasp and develop this platform, [...]

501, 2021

[Podcast] #51: B2B Virtual Selling Skills Are Lacking

By |January 5th, 2021|Categories: Podcasts|Tags: , , , , |

Exposed by the Pandemic, B2B Virtual Selling Skills Fall Short In large part, B2B sellers have not evolved their virtual selling skills.  A recent survey showed that the B2B virtual selling process is broken - but it is not because of the technology! Rather, when virtual presentations remove the sizzle, buyers don't see much substance. In the world of B2B sales, personality, charm, and [...]

2212, 2020

[Podcast] #50: The Myth of Microtargeting

By |December 22nd, 2020|Categories: Podcasts|Tags: , , , , , , |

The Myth of Microtargeting Publishers moving to a contextual-only ad model are experiencing better sales and revenue. Will eliminating third-party cookies make the internet experience better? Dr. Augustine Fou returns to the podcast to explore recent events surrounding third-party cookies.  These cookies enable the ad-tech industry to programmatically pinpoint an audience by collecting massive amounts of customer data. But how effective is microtargeting based [...]

812, 2020

[Podcast] #49 Fake News, Clickbait, and Digital Literacy

By |December 8th, 2020|Categories: Podcasts|Tags: , , , |

Fake News, ClickBait, and the Value of Conversation Nolan Higdon, the author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy.  This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Conversation is the main topic.  The value of conversation, especially [...]

2411, 2020

[Podcast] #48 Free is Bad

By |November 24th, 2020|Categories: Podcasts|Tags: , , , , , |

Free is Bad Have you considered how much of your daily digital routine is FREE? Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information? All of these things cost someone, and they have to be paid for somehow. Unfortunately, according to John Marshall’s new book, Free [...]

2710, 2020

[Podcast] Are Marketers Ignoring the Impact of the Pandemic?

By |October 27th, 2020|Categories: Podcasts|Tags: , , , , |

Marketing's Lack of Empathy in a Pandemic Where is the Real Empathy? Any number of marketing media articles are focused on the economics of the pandemic.  From spend estimates, sales estimates, and consumer psychology.  Especially as we head into the holiday season, we are being bombarded with news and advice about how to position, brand, and sell in these "unprecedented times." But where [...]

1310, 2020

Endless Coffee Cup #46: How to Spot FAKE News

By |October 13th, 2020|Categories: Podcasts|Tags: , , , , |

How to Spot FAKE News and What to Do About It In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The Anatomy of FAKE News: A Critical News Literacy Education. In a lively discussion, Nolan covers the historical roots of fake news (further back than you might imagine) and [...]

2809, 2020

Endless Coffee Cup #45: Searching for Keywords

By |September 28th, 2020|Categories: Podcasts|Tags: , , , , , |

Don't Overlook the Most Powerful Tool in Marketing: Keywords Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So why is this important tool so overlooked? And why is Google slowly taking keyword data away? Many believe that AI will replace the need for traditional keyword research, but that may be a short-sighted [...]

209, 2020

Endless Coffee Cup #44: Is the Sales Funnel Dead?

By |September 2nd, 2020|Categories: Podcasts|Tags: , , , , |

Is the Sales Funnel Dead? Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? The past few months have brought about very interesting views of the traditional sales funnel. New funnel shapes and interpretations are created daily, such as the flywheel to the bowtie and more. Matt and Ashley discuss the changing application of the sales funnel and the helpful visualization [...]

1308, 2020

Endless Coffee Cup #43: Search Engine Algorithm Studies

By |August 13th, 2020|Categories: Podcasts|Tags: , , , , , , , |

Decoding Google's Search Algorithm How reliable are the SEO Studies that claim to have reverse-engineered Google's search algorithm? In this episode, Jeff Ferguson of Amplitude Digital and Jennifer Hood, Data Analytics Consultant join Matt to discuss the accuracy of studies of Google's search engine ranking algorithm.  Many SEO companies claim to have tested multiple aspects of the ranking algorithm and then use this data [...]

207, 2020

Endless Coffee Cup Podcast #42: The Amazing World of Ad Fraud

By |July 2nd, 2020|Categories: Podcasts|Tags: , , , , |

The Amazing World of Ad Fraud Uber turns off 2/3 of their programmatic ad spend ($150 million) – and sees no change in results. A CNBC reporter with no programming experience created a website with plagiarized news content, got approved by ad tech partners and started making money by selling ad impressions – within days. A recent ISBA Programmatic Supply Chain Transparency Study – [...]

1006, 2020

Endless Coffee Cup Podcast #41: The Need for Digital Literacy

By |June 10th, 2020|Categories: Podcasts|Tags: , , , , |

The Need for Digital Literacy Skills Fake News, Deceptive Ads, Propaganda Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago.  Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19.  But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online.   In addition, meme [...]

904, 2020

Endless Coffee Cup Podcast #40: Effective Online Learning

By |April 9th, 2020|Categories: Podcasts|Tags: , , , |

What is Your Experience with Online Learning? What does it take to create an effective online training experience? Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning. My guest in this episode is Dr. Jennifer Summerville, an instructor for my master’s [...]

204, 2020

Endless Coffee Cup Podcast: Measuring the Effectiveness of Training

By |April 2nd, 2020|Categories: Podcasts, Training|Tags: , , , |

Calculating the Return on Training Many people need to maintain hours to retain their certification and those hours have moved to online training.  Even more, virtual workshops, lectures and social distancing measures have increased as more people are forced to work from home. How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of [...]

2503, 2020

Podcast: Master Your Personal Presence Through the Webcam

By |March 25th, 2020|Categories: Podcasts|Tags: , , , |

Master your Personal Presence Through your Webcam Master your personal impact, persuasiveness and presence though your webcam. Welcome to this "Sheltering in Place" edition of the Endless Coffee Cup Podcast. As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams.  In this episode, Stewart Bewley joins Matt to talk about how we [...]

1803, 2020

Endless Coffee Cup #37: Tap Into Neuromarketing

By |March 18th, 2020|Categories: Podcasts|Tags: , , , |

Tap Into Neuromarketing Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, which then influences our reactions and rational thinking. Welcome to the world of neuromarketing! For years, advertisers have known and utilized techniques that tap into the unconscious mind faster and more effectively than traditional, rational [...]

2002, 2020

Endless Coffee Cup Podcast #36: Don’t Go Chasing Algorithms

By |February 20th, 2020|Categories: Podcasts|Tags: , , , , , , |

Don't Go Chasing Algorithms "HELP! I’ve lost my rankings in Google! It must have been the new algorithm!" If I had a dollar for every time I’ve heard this from a panicked email or call….well, you know the story. The reality is that 99.9% of the time, anytime someone believed that their website was a victim of the latest algorithm change – it wasn’t [...]

1312, 2019

Endless Coffee Cup Podcast #35: Defining Content Marketing

By |December 13th, 2019|Categories: Podcasts|Tags: , , , |

Defining Content Marketing What is Content Marketing – Really? Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and strategic way to make sure that content gets in front of the right people [...]

509, 2019

Endless Coffee Cup Podcast #34 – Investigating Influencer Marketing

By |September 5th, 2019|Categories: Marketing, Podcasts, Social Media|Tags: , , , |

Investigating Influencer Marketing Influencer Marketing has become one of the latest shiny objects in marketing and popular culture, but does it deliver?  Matt and Ashley delve into this topic and provide examples of influencer marketing both done well and performed poorly. Matt and Ashley discuss the following topics: How should a business approach influencer marketing? How does it compare to other marketing channels? [...]