[Podcast] Yesterday’s Social Media News
Yesterday's Social Media News What's Happening to Social Media? Dive deep into the latest developments in the ever-evolving world of social media. Joined by regular guest Greg Jarboe, we explore the revolutionary changes happening on YouTube, from the introduction of shorts to the rise of new content creators. We dissect the decline of Twitter, its impact on advertisers, and question the branding change to [...]
[Podcast] Unlocking Transformation: Communication Skills for Personal and Professional Growth
Unlocking Transformation: Communication Skills for Personal and Professional Growth Monique Russell, the dynamic force behind Clear Communications Coach, joins me to talk about the importance of communications skills in modern marketers. The dynamic Monique Russell joins me to talk about the wide world of Communication Skills. As a dynamic speaker and communications expert, Monique's passion lies in centering and uplifting her audience, making them [...]
Defining the Difference between Certificates and Certification in Digital Marketing
Decoding Digital Marketing Certificates and Certifications: Defining the Standards for Industry Recognition One of these is not like the other. In today's competitive job market, individuals seek various credentials to stand out from the crowd. Two popular options are certificates and certifications. While they may sound similar, these designations are completely different in terms of requirements, validity, and industry recognition. Especially when it comes to Digital Marketing, the speed [...]
[Podcast] Beyond the Algorithm: Navigating the Mental Health Aspect of Social Media Marketing
Beyond the Algorithm: Navigating the Mental Health Aspect of Social Media Marketing Meg Casebolt, author of 'Social Slowdown' joins me to discuss the pressures faced by creators and consumers alike. Long-Term Content Strategies for Lasting Impact on Social Media FOMO The constant need to stay ahead of trends and conform to the algorithm, combined with the distractions and interruptions of social media notifications, can [...]
[Podcast] Analyzing the Food Ecosystem: Crops, Brands, and Foods in Agriculture Marketing
Marketing AgricultureCrops, Brands, and Foods in Agriculture Marketing Analyzing the Food Ecosystem: Crops, Brands, and Foods in Agriculture Marketing In this week's episode of the Endless Coffee Cup podcast, we delve deep into the world of agriculture marketing. Join us as we explore the complexities of the food industry, from understanding the cost of growing food to the importance of supporting local farmers markets. Our guest, [...]
Is a Certification Important for Digital Marketing?
Why is Certification Critical for Digital Marketing Careers? Digital marketing has become an essential component for businesses seeking growth and success in today's digital age. In this fast-paced field, staying ahead of the curve requires a deep understanding of the ever-evolving digital landscape, and a holistic view of strategy. Enter certifications – the shining badges of expertise that mark professionals as having attained a demonstrated level of skills and understanding. [...]
[Podcast] How to Advance Your Marketing Career
Digital and Social Media Marketing Certifications Establish Your Confidence and Credibility Soft Skills in High Demand: Communication, Problem-Solving, and Management On this episode of Endless Coffee Cup, I sit down with Jennifer Radke to discuss the value of certifications in marketing and social media management. Our discussion covers the importance of specific platform knowledge and communication skills, as well as the need for strategic [...]
[Podcast] Google’s Antagonistic Relationship with Publishers
Google's Antagonistic Relation with Publishers Google needs publishers for content, but it's a one-way relationship. Google v Publishers In this episode, we delve into the ongoing competition between publishers and bloggers, focusing on Google's role in this dynamic relationship. After Greg posted about Google's death blow to publishers (AI-based search results), I invited Greg to share his thoughts on the publishing industry and it's [...]
[Podcast] Father’s Day and the Work-Life Balance
Work-Life Balance? Father's Day and Work-Life Balance as an Entrepreneur. "How Can You have Work-Life Balance and Be Successful As An Entrepreneur? I was asked this question when interviewed by a publication for Father's day. They asked for "wisdom from an inspirational dad." Well, Socrates said, “the only true wisdom is in knowing that you know nothing.” I would say that quote best describes [...]
[Podcast] Technology in the Classroom
Technology in the Classroom Should Big Tech be in classroom education? How Did Big Tech Get Into Your Kid's Classrooms? If your child is in school, then you've probably had to deal with Chromebooks, Google Classroom, and other Big Tech based resources used by your school. But have you given it thought about the implications of allowing Big Tech - in this altruistic role [...]
[Podcast] What Does it Take to Be a Rockstar CMO?
What Does it Take to be a Rockstar CMO? "I Enjoy Building Great Brands and Developing People" - Ian Truscott How Does a Rockstar CMO build an effective Marketing Team? Matt welcomes fellow Marketing Podcast Network associate, Ian Truscott, host of Rockstar CMO podcast. Ian talks about the challenges of building marketing teams and the importance of developing people to be successful. He answers [...]
[Podcast] It’s All About the Brand – Primal Branding
Primal Branding: An Interview with Patrick Hanlon How Brands Build Passionate Fans What is Primal Branding Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand: creation story creed icons rituals sacred words nonbelievers leader [...]
[Podcast] Books: The Ultimate Long-Form Content
What Books Impacted Your Career? I'm returning to my book-reading roots. In this episode I'm sharing about my frustration with digital media and why I am returning the the best long-form content: books. In doing so, I am going through my bookshelf to find the books that have made the biggest impact on my digital marketing career. I'll tell you why they made such [...]
[Podcast] Are Social Media Skills Overrated?
Are Social Media Skills are Overrated? Marketers think so, but they are in high demand. "Social media is the most overrated skill by businesses, marketers say" According to MarketingWeek's 2023 Career and Salary Survey. What makes social media such an easy target? Why are social media skills considered "overrated" by marketers? Business demands for social media marketers are at an all-time high, and the [...]
[Podcast] Public Information & Crisis Communications
Public Information & Crisis Communications The Role of the Public Information Officer The Unique Role of the Public Information Officer My good friend, Christine Townsend, has probably one of the most interesting backgrounds in communications. Not only a police officer herself, but she served as the Head of Corporate Communications for the City of London Police - during some of the most watched events [...]
[Podcast] When NOT to Communicate
Podcast Spotlight: Tiny Giants Listen in to T Osinubi's podcast interview of Matt A podcast swap, as I feature previous guest, T Adeola and his podcast: Tiny Giants Good friend, two-time guest, and fellow Marketing Podcast Network host, T Adeola recently started podcasting again with his focus on spotlighting niche influencers. I was a recent guest on his podcast recently and he asked such [...]
[Podcast] AI is the Genie…What’s Your Wish?
AI is the Genie....What's Your Wish? It's all in how you ask your question. AI is the genie in the lamp. It can grant wishes - but be careful how you state your wish! Just like the literal genie, AI can give you what you want, but probably not the way you want it. It is all in HOW you ask your question, or [...]
[Podcast] Two Old Journalists Turned SEO’s
How a Mix of Journalism, Anthropology, Mistakes, and History Makes for Good SEO: Lets talk about search today... How a Mix of Journalism, Anthropology, Mistakes, and History Creates a Good SEO Two Old Journalists Turned SEO's Fellow Marketing Podcast Network host, Seth Goldstein, joins Matt to catch up on the industry. Hear how they both come from journalism background and how it influenced their [...]
[Podcast] LinkedIn’s 2023 Most In-Demand Skills report
LinkedIn's 2023 Most In-Demand Skills What are the critical skills in today's workplace? The LinkedIn 2023 Most In-Demand Job Skills report came out a few weeks ago, and it is full of interesting facts, findings, and insights. Matt breaks down the hiring and skills trends as they appear in the report. Implications are clear for job candidates - it's not the hard skills or [...]
[Podcast] The Nuance of Marketing the News: Digital Marketing for Publishers
The Nuance of Marketing the News: Digital Marketing for Publishers News publishers have a completely different experience when marketing content - Long-time friend John Shehata stops by the Endless Coffee Cup Podcast to talk about his experience in Media and Publishing, with an emphasis on SEO. Having held VP-level positions at both Disney/ABC and CondeNast, John brings a unique viewpoint to the digital marketing [...]
[Podcast] How to Get Hired: Certification, Education, Experience, or Attitude?
How to Get Hired: Experience, Education, Certification, or Attitude? Listener question: I don’t think someone will get hired just because they have a certification – don’t they need experience? And how do I get experience if I am not working in the industry? What are the critical factors that employers are looking for when hiring candidates? It might surprise you that those with the [...]
[Podcast] Space: Marketing, Technology and Life in the UAE
Marketing: Space, Technology, and Life in the UAE A Casual Conversation about Space, Technology, and Marketing Fellow podcaster Izzy House, from the Space Marketing Podcast drops by to have a conversation. Matt is frequently traveling to the United Arab Emirates, where space technology has been at the forefront of the headlines. The UAE is a young nation, but has become a major player in [...]
[Podcast] What Can We Really Expect from AI?
Separate Fact from Fiction; Hype from the Help about AI Go Beyond the Hyped-up Headlines and Over-promised Opportunities About AI What can we really expect with AI? Will it replace humans? Will it take over the world? With the recent hype and excitement about ChatGPT and AI, Matt talks with an AI expert, Cal Al-Dhubaib, about the realities (and limitations) of AI technology. You'll [...]
[Podcast] Reporting from the 1 Billion Followers Summit in Dubai
Reporting from the 1 Billion Follower Summit in Dubai Following the 1 Billion Follower Summit in Dubai Follow the adventures of Greg Jarboe and Matt Bailey as they take on Dubai and attend the 1 Billion Follower Summit! After attending and speaking at conferences for the past 15 years, we finally get the chance to sit back and watch one of the most amazing [...]
[Podcast] How Should You Start Your Digital Marketing Career?
How Should You Start Your Digital Marketing Career? Should you go work for a brand, business, or agency? Listener question: I am just starting out in my digital marketing career, and I want to be a freelancer and eventually start my own agency, what career advice would you give me? I hear this question often, and I think there is a hesitancy to go [...]
[Podcast] Is Certification Better than a Degree?
Is Certification Better than a Degree? What is the best way to show that you have proven skills in the Digital Marketing industry? How do you validate your depth, experience, and understanding of Digital Marketing? Disclaimer: I teach certification courses and I contribute to certification competencies for the OMCP. But what's the value of a certification? I teach over a hundred classes a year. [...]
[Podcast] Marketing the Metaverse
Marketing the Metaverse The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the internet evolved into HTML and browsers, so the shift into immersive technologies will challenge marketers, content creators, brands and just about anyone else who wants to reach people. But is Meta's vision what we really want? Do we really want [...]
[Podcast] Why Don’t We Teach History of Digital Media and Marketing?
Why Don't We Teach the History of Digital Media and Marketing? A focus on the immediate present prevents an understanding of our digital tools and their impact on our culture Those that don't learn from history are bound to repeat it History is a funny thing. There are many lessons that we can gain and benefit from. In this fast-moving, ever-changing world of digital [...]
[Podcast] 7 Skills That Never Go Out of Style – #7 Presentation
7 Digital Marketing Skills That Never Go Out of Style Skill #7: Presentation Skills Invest in the individual instead of investing in trends. In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on [...]
[Podcast] Marketing the Biggest Event in the World: Expo 2020
Marketing the Biggest Event in the World In October 2021, the world convened in Dubai for Expo 2020. Delayed by the pandemic, it opened and welcomed millions of people from around the world. For the next 6 months, over 24 million people visited Expo 2020 and marveled at the experience. 191 countries particpated, many by building amazing pavilions that shocased their country and their [...]
[Podcast] 7 Skills That Never Go Out of Style – #6 Asking Questions
7 Digital Marketing Skills That Never Go Out of Style Skill #6: Asking Questions Invest in the individual instead of investing in trends. In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on [...]
[Podcast] Marketing to Affluent Hispanics
Marketing to Affluent Hispanic Communities The beauty of America has always been its cultural diversity. There is much that we can learn from each other and celebrate among each other. Gabriella Alcantara-Diaz joins me at the conclusion of Hispanic Heritage month to discuss the evolving, culturally diverse landscape. The Hispanic community is becoming increasingly affluent, which has significant implications in economic growth, lifestyle preferences, [...]
[Podcast] The History of Search Engines
The History of Search Engines The History of Search If you regularly read articles about search engines, then you've probably read Barry's words. No one else is so synonymous with search engine information than Barry Schwartz (aka, Rusty Brick), who has been reporting on the changing landscape of search and search technology since 2003. Barry is one of the most recognizable personalities in the [...]
[Podcast] 7 Skills That Never Go Out of Style – #5 Business Acumen
7 Digital Marketing Skills That Never Go Out of Style Skill #5: Business Acumen Invest in the individual instead of investing in trends. In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on [...]
[Podcast] Government Communications & Marketing
Government Communications and Marketing Government Communications and Marketing Unless you've worked in government, you may have never thought about the marketing skills crossover in public information and government communications. Government communicators are part many federal, state and local government offices, and their job is to inform a variety of audiences: press, public, private industry and more. Similar to marketing, they must identify their audience, [...]
[Podcast] 7 Skills That Never Go Out of Style – #4 User Experience
7 Digital Marketing Skills That Never Go Out of Style Skill #4: User Experience (UX) & User Interfaces (UI) Invest in the individual instead of investing in trends. Part 1: 7 Digital Marketing Skills that Won't Go Out of Style Part 2: 7 Digital Marketing Skills That Won't Go Out of Style: #1 Media Literacy Part 3: 7 Digital Marketing Skills That Won't Go [...]
[Podcast] Let’s Get Nice!
Let's Get Nice! Let's Get Nice! Dave Delaney, CEO of FutureForth, joins the show to discuss his book, the ROI of Nice. Dave conducts training and workshops at companies around the world, enhancing communication and workplace happiness - by teaching how to be nice. Dave gives us his NICE method for managing or working within teams, and we debate the work from home, return [...]
[Podcast] 7 Skills That Never Go Out of Style – #3 Analytics
7 Digital Marketing Skills That Never Go Out of Style Skill #3: Analytics Invest in the individual instead of investing in trends. Part 1: 7 Digital Marketing Skills that Won't Go Out of Style Part 2: 7 Digital Marketing Skills That Won't Go Out of Style: #1 Media Literacy Part 3: 7 Digital Marketing Skills That Won't Go out of Style: #2 Writing In [...]
[Podcast] Marketing Space: The Final Frontier
How Do You Market Outer Space? Marketing Space Professed "Space Nerd," Izzy House joins the podcast to talk about the exciting realm of space and how she is working with companies to tell their stories to the public. We maybe know a tiny fraction of what is happening in space, as the launches get the media attention. Izzy presents the research, development, manufacturing, and [...]
[Podcast] Google Search Ads – Losing Keywords and Control
Google Ads: Why are we losing keywords and control of our campaigns? Ashley Jones, (formerly Ashley Schweigert) visits the Endless Coffee Cup studios. We revisit Ashley's last visit and the discussion about the changes with Google Ads and challenges for new advertisers. Then, we examine the recent changes and moves within Google Search Ads. From changing keyword targeting to automatic Smart Ads to dealing [...]
[Podcast] 7 Skills That Never Go Out of Style – Writing
7 Digital Marketing Skills That Never Go Out of Style Skill #2: Writing Invest in the individual instead of investing in trends. Part 1: 7 Digital Marketing Skills that Won't Go Out of Style Part 2: 7 Digital Marketing Skills That Won't Go Out of Style: Media Literacy In this single shot episode, Matt compares the popularity and emphasis on trends to the skills [...]
[Podcast] Defining Social Media, Part 3. Social Commerce, Advertising & Analytics
Defining Social Media Marketing, Part 3! Defining Social Media Marketing, Part 3 Did you miss the first parts? Here is Defining Social Media Marketing, Part 1 and Defining Social Media Marketing, Part 2 Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is [...]
[Podcast] 7 Skills That Never Go Out of Style – Media Literacy
7 Digital Marketing Skills That Never Go Out of Style Skill #1: Media Literacy Invest in the individual instead of investing in trends. Part 1: 7 Digital Marketing Skills that Won't Go Out of Style In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and [...]
[Podcast] Defining Social Media, Part 2. Content Marketing, Influencers, & Audiences
Defining Social Media Marketing, Part 2! Content Marketing, Influencers, & Audiences Defining Social Media Marketing, Part 2 Did you miss the first part? Here is Defining Social Media Marketing, Part 1 and Part 3; Social Commerce, Advertising & Analytics Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." [...]
[Podcast] 7 Skills That Never Go Out of Style
7 Digital Marketing Skills That Never Go Out of Style Invest in the individual instead of investing in trends. In the single shot episodes, Matt will respond to listener questions, comment on past guests, and bring up news beyond the headlines. In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always [...]
[Podcast] Defining Social Media, Part 1. Channels, Platforms, & Changing Rules
Defining Social Media Marketing, Part 1 Channels, Platforms, & Changing Rules Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification. As a major [...]
[Podcast] Everything is Fake!
Everything is Fake! Single Shot episode with Matt Bailey We live in a (digital) world of fakes, frauds, and filters. From inflated user counts to clickbait headlines and filtered influencers, how can we know what is true? Growing up, we said that we "had to see it to believe it." Later it became "trust, but verify." Unfortunately, in this age the mantra is "assume [...]
[Podcast] Podcasting as Counter-Narrative
Podcasting as Counter Narrative Decolonization through the Podcast Medium Podcasting enables voices to be heard. Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this medium, listeners can easily access a variety of viewpoints, sources, and opinions without restriction. In many cases, podcasts offer alternative views than are presented in traditional news and entertainment media. The stories and information provided [...]
[Podcast] Why a Podcast? Single Shot with Matt.
Why a Podcast? Single Shot episode with Matt Bailey In the single shot episodes, Matt will respond to listener questions, comment on past guests, and bring up news beyond the headlines. In this single shot episode, Matt talks about online engagement, the nature of podcasting as a medium, and answers a listener questions about podcasting in both personal and data terms. Join the discussion [...]
[Podcast] Let’s Agree to Disagree
Let's Agree to Disagree A blueprint for building bridges instead of walls Nolan Higdon and Mickey Huff are the featured guests as they bring us commentary on their new book, "Let's Agree to Disagree: A Critical Thinking Guide to Communication, Conflict Management and Critical Media Literacy." The book is part textbook, part guidebook, and full of inspirational examples of people who made an effort [...]
[Podcast] The Value of Networking
The Value of Networking The Value of Networking I sit down for virtual coffee with LeTip CEO, Kim Marie Branch-Petit to discuss the value of networking. If I could point to one piece of advice that I would give to any business, entrepreneur, salesperson, student - or anyone who wants to further their career, it's to build a network. Your personal network is like [...]
[Podcast] Avoid Burnout and Increase Productivity
Avoid Burnout and Increase Productivity Reduce Stress and Increase Productivity For any business professional, burnout can be just around the corner. There are many warning signs, but we seem to be able to suppress them, ignore them, and make excuses. Dr. Tomi Mitchell walks us through some of those signs, which can’t be ignored. Not only will burnout reduce your productivity, but it will [...]
[Podcast] Memes as Propaganda: A Meme Analysis
Memes as a Propaganda Tool Why do Memes capture our Attention? Memes have been called the currency of the digital culture. Matt calls them the ultimate thought bomb, and our guest Joshua Nieuburrt calls them leaflet propaganda of the digital age. But what is it about memes that capture our attention and make them so powerful and effective at communication and persuasion. Memes gain [...]
[Podcast] Starting a Business? Where Do You Start?
Starting a Business? Where Do You Start? What does it take to start your own business? Starting your own business isn't just a consideration, it's a valid career choice! In a recent survey, 70% of Americans viewed starting a business as a career choice. And it's attracting all ages, as startup founders are trending younger than the average age of 34! Globally, a record [...]
[Podcast] Why No One Talks About the Long Tail Anymore
Why Doesn't Anyone Talk About the Keyword Long Tail Anymore? Remember the Long Tail? When Google removed keyword referral data from analytics in Sept 2013, the SEO industry took a big hit. You can debate about the merits of this move, as many have. What it did was effectively transform the SEO and keyword industry. Without seeing how nuances of wording and phrases affected [...]
[Podcast] Turn the Tide on Programmatic Fraud with Analytics
Turn the Tide on Programmatic Fraud with Analytics Turn the Tide on Programmatic Ad Fraud with Analytics Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions of dollars away from publishers and supports everything from hate speech to international espionage. [...]
[Podcast] Creating Arabic Influencers
Creating Arabic Influencers Creating Arabic Influencers Arabic is spoken by 300-400 million people in 25 countries, yet is only 2% of the content online. Meet Rashid Al Awadhi, who is leading New Media Academy in Dubai to transform the Arabic region through digital skills and developing influencers. But it's the the typical "influencer" that you might think. They've developed influencers who are changing the [...]
SiteLogic launches digital marketing certification courses
SiteLogic launches digital marketing certification courses which feature more learning by doing, less watching video. Students who’ve completed Matt Bailey’s preparatory course on LinkedIn are earning 87.32% pass rate on OMCA exam, among the highest in the industry Canton, Ohio – Matt Bailey, the founder of SiteLogic, today announced the launch of a series of Digital Marketing Certification Courses which feature more learning by doing and less watching video. [...]
[Podcast] Marketing’s Meaningless Language Problem
Marketing's Meaningless Language Problem Marketing has a problem with language...it's meaningless. From impressions to engagement to brand love, marketers have a problem with language. Words have been emptied of meaning, buzzwords have replaced meaningful thought, and outrageous concepts are worshiped as the "next big thing." Matt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to [...]
TechCred Ohio Training: Certified Digital Marketing Professional
Certified Digital Marketing Professional Training SiteLogic Training offers a 40-hour online coached course to learn the skills and competencies needed for OMCA certification. What is the OMCA certification? The Online Marketing Certified Associate (OMCA) certification is a worldwide standard for digital marketing that verifies the skills, education, and experience necessary to drive digital marketing initiatives. A passing score on the OMCA exam is required for [...]
[Podcast] So You Want to Be an Entrepreneur?
Starting Your Own Business There have been more searches on Google for "start a business" than "find a job." If starting a business is in your thoughts, then you need to listen in and hear from 2 people who have done it, made the mistakes, and can provide advice to how to start, where to invest and how to grow. Longtime friend and agency [...]
[Podcast] Google Ads: Search and Display
Google Ads: Search and Display How can we handle the increasing complexity of Google Ads? Matt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating difficult choices for SMB's and Enterprise advertisers alike. Budgets, technology, confusing language, and G4 or Universal?!? Who can handle all of this? This is why we talk [...]
[Podcast] Holiday Emails: The Most Wonderful Time of Year
The Most Wonderful Time of the Year: Black Friday and Holiday Email Campaigns The Most Wonderful Time of the Year for Holiday Email Marketing Many retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for retailers as they ramp up efforts to reach customer, gain new customers, and increase [...]
[Podcast] Examining the Customer Journey
Building the Customer Journey What does it take to build a real-world customer journey? After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about [...]
[Podcast] The Rich Investment of Multicultural Marketing
The Rich Investment of Multiculturalism While this conversation takes place during Hispanic Heritage Month, this conversation with Gaby was long overdue, and it certainly won't be the last. Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures. In marketing, we can be very tone-deaf with messaging if [...]
[Podcast] Why is SEO so Undervalued?
Why is SEO so Undervalued? Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites through analytics. Yet, despite the evidence, companies are spending more and applying more resources to social media and new unproven platforms! Even with the data that shows the value of investing in search engine [...]
[Podcast] Privacy, Data Ownership, & Google Analytics
Who Owns Your Data? + What's Wrong with Google Analytics G4? Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership issues of data and the consumer expectation of privacy. Listen in to learn what Stéphane means by #NoConsentNoTracking! In the last half of the show, [...]
[Podcast] Therapy for Marketers
Marketers, We're All In This Together. Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers (ANA), we see a lot of similar issues in marketing departments across the spectrum. We've found that most of the problems are not unique! In fact, the vast majority of problems, frustrations, and difficulties are universal experiences. [...]
[Podcast] Google Strong-Arms an Update
Google, The 800-pound internet gorilla, forces an update. Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the site than content. However, at the same time Google discontinued AMP, which publishers had to invest heavily to maintain their presence in the search results. These changes will strain the Google-publisher relationship even further. Even [...]
[Podcast] SEO Myths That Won’t Go Away
6 SEO Myths that just won't go away. SEO is a tricky business to begin with, and it isn't helped by the amount of dis-information that is constantly published online. Matt was recently asked about a few tactics that he through were done and buried, but alas! These myths were alive and well and being recommended by a professional SEO agency! T. Osinubi joins [...]
[Podcast] What Modern Marketing Can Learn From Ancient Philosophy?
Philosophy and the Modern Marketer What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according to Industrial Philosopher, Christina DiGiacomo. With 20 years in advertising and 10 years studying Practical Philosophy, she brings a fresh approach from history to solving the many issues that we face today. [AMAZON] Aristotle: [...]
[Podcast] Interview with Mark Schaefer about the Influencer “Minor Leagues”
The New Influencers: More Celebrity than Authority? Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." Mark explains how influencers are made up of the top tier of celebrities, then the next tier of authorities or content experts. Finally, the "minor leagues" which is made up of aspiring influencers. However, aspiring influencers are adept at curating [...]
[Podcast] How to Ask Questions
How to Ask (Great) Questions Questions Lead to Discovery. Why Don't We Ask More Questions? Matt Bailey talks with linguist and educator, Norah Jones about the importance and value of learning to ask questions. Questions enable us to give voice to our curiosity and “tap into humanity.” Unfortunately, in too many environments (home, school, corporate culture) we are discouraged from asking questions, as they [...]
[Podcast] The Value of Trust in a Digital Economy
How Valuable is Trust? John Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad. They talk about the reception of the book and the prevailing opinions about online privacy. John shares about his upcoming series of videos, “Can I Trust It?” which brings up another line of discussion about [...]
[Podcast] ‘Straight Outta Context’ with T Adeola Osinubi
What is the Value of a Formal Education in Digital Marketing? Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only disagrees with that thought but is also taking action to remedy the situation. In his book, Straight Outta Context, he explains how he was taken in by bad actors who were more than happy to [...]
[Podcast] Google’s “Smart Campaigns” Aren’t So Smart
What Happened to Google Ads? New advertisers signing up for Google Ads search ads are being treated to a “training wheel” experience, according to Matt. Matt and Ashley look at the sign-up and set-up process through the eyes of a new advertiser and find too many areas where the instructions are unclear, incomplete, or simply unavailable. These new “Smart Campaigns” may cost advertisers more [...]
[Podcast] Influence, not Influencers!
Build Brand Influence That Lasts Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called "influencer marketing" misses the mark, according to Jason, as it focuses on the wrong things. Building influence is an online and offline activity that a business or organization needs to develop to create effective persuasion. It [...]
[Podcast] How to Create Amazing Content on YouTube
How to Create Amazing Content on YouTube The YouTube Creator formula: Get Better Everyday Greg joins Matt once more to continue their last discussion, YouTube's Secret Sauce. This conversation turns towards the process of making great content for creators and marketers. While the discussion focuses primarily on YouTube, the power of video is unmistakable. In this episode they dive into further aspects of creating [...]
[Podcast] Email Isn’t Going Anywhere!
Email is the steady, reliable channel that marketers dismiss at their own risk. Email is far from dead, dying, or going away. Despite bold pronouncements from industry experts, social media giants, and marketing insiders, Email has outlasted and outperformed every year. Even with the pandemic, email stats have grown, showing that a work-from-home population is tied to email more than ever. Email is the [...]
[Podcast] Exploring Our Primal Brain
How Evolutionary Psychology and Behavioral Science Inform Our Choices and Behavior. Matt Interviews Tim Ash ahead of the release of his book, “Unleash Your Primal Brain.” Tim Ash is one of the industry’s leading experts on conversion optimization. He has used his education and background in Cognitive Science and Computer Engineering to distinguish his approach. Matt & Tim discuss how evolutionary psychology explains many [...]
[Podcast] #52: YouTube’s Secret Sauce
YouTube's Secret Sauce: How to Reach, Engage, and Enchant Audiences Why do Brands Struggle on YouTube? YouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to major media platforms such as AppleTV, Netflix, Amazon, and others, YouTube has enabled people to create and develop content and find audiences around the world. How were creators able to grasp and develop this platform, [...]
[Podcast] #51: B2B Virtual Selling Skills Are Lacking
Exposed by the Pandemic, B2B Virtual Selling Skills Fall Short In large part, B2B sellers have not evolved their virtual selling skills. A recent survey showed that the B2B virtual selling process is broken - but it is not because of the technology! Rather, when virtual presentations remove the sizzle, buyers don't see much substance. In the world of B2B sales, personality, charm, and [...]
[Podcast] #50: The Myth of Microtargeting
The Myth of Microtargeting Publishers moving to a contextual-only ad model are experiencing better sales and revenue. Will eliminating third-party cookies make the internet experience better? Dr. Augustine Fou returns to the podcast to explore recent events surrounding third-party cookies. These cookies enable the ad-tech industry to programmatically pinpoint an audience by collecting massive amounts of customer data. But how effective is microtargeting based [...]
[Podcast] #49 Fake News, Clickbait, and Digital Literacy
Fake News, ClickBait, and the Value of Conversation Nolan Higdon, the author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Conversation is the main topic. The value of conversation, especially [...]
[Podcast] #48 Free is Bad
Free is Bad Have you considered how much of your daily digital routine is FREE? Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information? All of these things cost someone, and they have to be paid for somehow. Unfortunately, according to John Marshall’s new book, Free [...]
[Podcast] Are Marketers Ignoring the Impact of the Pandemic?
Marketing's Lack of Empathy in a Pandemic Where is the Real Empathy? Any number of marketing media articles are focused on the economics of the pandemic. From spend estimates, sales estimates, and consumer psychology. Especially as we head into the holiday season, we are being bombarded with news and advice about how to position, brand, and sell in these "unprecedented times." But where is [...]
Endless Coffee Cup #46: How to Spot FAKE News
How to Spot FAKE News and What to Do About It In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The Anatomy of FAKE News: A Critical News Literacy Education. In a lively discussion, Nolan covers the historical roots of fake news (further back than you might imagine) and [...]
Endless Coffee Cup #45: Searching for Keywords
Don't Overlook the Most Powerful Tool in Marketing: Keywords Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So why is this important tool so overlooked? And why is Google slowly taking keyword data away? Many believe that AI will replace the need for traditional keyword research, but that may be a short-sighted [...]
Endless Coffee Cup #44: Is the Sales Funnel Dead?
Is the Sales Funnel Dead? Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? The past few months have brought about very interesting views of the traditional sales funnel. New funnel shapes and interpretations are created daily, such as the flywheel to the bowtie and more. Matt and Ashley discuss the changing application of the sales funnel and the helpful visualization [...]
Endless Coffee Cup #43: Search Engine Algorithm Studies
Decoding Google's Search Algorithm How reliable are the SEO Studies that claim to have reverse-engineered Google's search algorithm? In this episode, Jeff Ferguson of Amplitude Digital and Jennifer Hood, Data Analytics Consultant join Matt to discuss the accuracy of studies of Google's search engine ranking algorithm. Many SEO companies claim to have tested multiple aspects of the ranking algorithm and then use this data [...]
Endless Coffee Cup Podcast #42: The Amazing World of Ad Fraud
The Amazing World of Ad Fraud Uber turns off 2/3 of their programmatic ad spend ($150 million) – and sees no change in results. A CNBC reporter with no programming experience created a website with plagiarized news content, got approved by ad tech partners and started making money by selling ad impressions – within days. A recent ISBA Programmatic Supply Chain Transparency Study – [...]
Endless Coffee Cup Podcast #41: The Need for Digital Literacy
The Need for Digital Literacy Skills Fake News, Deceptive Ads, Propaganda Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online. In addition, meme [...]
Endless Coffee Cup Podcast #40: Effective Online Learning
What is Your Experience with Online Learning? What does it take to create an effective online training experience? Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning. My guest in this episode is Dr. Jennifer Summerville, an instructor for my master’s [...]
Endless Coffee Cup Podcast: Measuring the Effectiveness of Training
Calculating the Return on Training Many people need to maintain hours to retain their certification and those hours have moved to online training. Even more, virtual workshops, lectures and social distancing measures have increased as more people are forced to work from home. How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of [...]
Podcast: Master Your Personal Presence Through the Webcam
Master your Personal Presence Through your Webcam Master your personal impact, persuasiveness and presence though your webcam. Welcome to this "Sheltering in Place" edition of the Endless Coffee Cup Podcast. As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams. In this episode, Stewart Bewley joins Matt to talk about how we [...]
Endless Coffee Cup #37: Tap Into Neuromarketing
Tap Into Neuromarketing Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, which then influences our reactions and rational thinking. Welcome to the world of neuromarketing! For years, advertisers have known and utilized techniques that tap into the unconscious mind faster and more effectively than traditional, rational [...]
Endless Coffee Cup Podcast #36: Don’t Go Chasing Algorithms
Don't Go Chasing Algorithms "HELP! I’ve lost my rankings in Google! It must have been the new algorithm!" If I had a dollar for every time I’ve heard this from a panicked email or call….well, you know the story. The reality is that 99.9% of the time, anytime someone believed that their website was a victim of the latest algorithm change – it wasn’t [...]
Endless Coffee Cup Podcast #35: Defining Content Marketing
Defining Content Marketing What is Content Marketing – Really? Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and strategic way to make sure that content gets in front of the right people [...]
Endless Coffee Cup Podcast #34 – Investigating Influencer Marketing
Investigating Influencer Marketing Influencer Marketing has become one of the latest shiny objects in marketing and popular culture, but does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing both done well and performed poorly. Matt and Ashley discuss the following topics: How should a business approach influencer marketing? How does it compare to other marketing channels? [...]
6 Degrees of Lameness
Another day, another crop of terrible LinkedIn connection requests. Now don't get me wrong. I love LinkedIn. But has LinkedIn become Tinder for business professionals? Every request seems to be a stale, uninspired attempt at making a sale. But let’s be serious, it isn’t even a real connection.
Endless Coffee Cup Podcast #33: “Marketing Plans”
50% of business owners do not have a marketing plan for 2019! By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing!
Endless Coffee Cup Podcast #32: “Working with Google Ads”
For the Business Owner, Google Ads can be Frustrating - Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign.
Endless Coffee Cup Podcast #31: “Digital Accessibility Matters”
How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Primarily driving this discussion are the recent increase in accessibility lawsuits. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.
Endless Coffee Cup Podcast #30: “What Are the Marketing Skills of the Future?
Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills marketers will need in the Age of Automation. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!
Endless Coffee Cup Podcast #29: “Have SEO Best Practices Really Changed?”
Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claims that SEO Best Practices have changed, and has some contention with that claim.
OMCP 2019 Role Delineation Study
How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.
Endless Coffee Cup Podcast #28: “Make a Prepared Pitch”
Matt’s LinkedIn inbox is full of requests, and most are lamentable as they are forgettable. Sue Grabowski joins us again to discuss the dismal state of “making the pitch.” When you send a LinkedIn request – are you taking the time to create a relationship or simply adding a connection? Sue and Matt wonder if social media and networking technology has reduced the value – and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests.
Endless Coffee Cup Podcast #27: Find Your True Voice
Find Your True Voice Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Having met while training at the same client, there was an instant friendship between Matt and Stewart. Both are in the business of teaching and empowering their students, Matt through marketing and Stewart through presenting. Of course with so much cross-over, there were a [...]
Avoiding Shiny Object Spending
So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, influential social media personalities who could amplify the brand's message to legions of new followers. Brands like Unilever pay for exposure based on the size of the influencer's audience. The more followers an influencer has, the more brands will pay [...]
Too Much Data, Not Enough Insight
That's the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it... ...there's a lack of marketers who know how to read, interpret, and analyze that data in ways that drive decisions toward measurable business goals. In fact, 75% of marketers agree that a lack of training and education is the biggest barrier to making smart, informed business decisions. [...]
Procter & Gamble v Amazon
Procter & Gamble is going head-to-head with an 800-pound gorilla. Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and retail spaces – are eating the lunch of some of the planet’s biggest competing brands. Procter & Gamble, the world’s largest advertiser across its 50 brands, was forced to reassess their approach to digital marketing management in an effort to [...]
Endless Coffee Cup Podcast #26: Selling Social Media
Selling Social Media Sue Grabowski joins me again as we discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. How can businesses react and approach this dynamic, yet volatile channel? Facebook’s changes have exposed social media for what they are - ad platforms! Because they have to make money, their product is people. [...]
“Your business has to be on Instagram!” . . . . is something I’ll never say!
Unless I know your business, it’s an irresponsible piece of non-advice. I am amazed at how many newsletters, articles, and posts simply repeat the same mantra over and over, and yet the only thing that changes is the “channel of the day.” I call it the Shiny Object Syndrome. What’s popular gets the attention and becomes the focal point of marketers and managers. Unfortunately, most marketers jump on board out of [...]
Endless Coffee Cup Podcast #25: “A Digital Marketing Trainer’s Playbook”
Digital Marketing Trainers Playbook In this podcast Matt and audience favorite Michael Stebbins of OMCP get together and of course, talk training. The passion to train and help organizations is clear as they share their behind-the-scenes stories as trainers. Get a few tricks of the trade and hear how trainers can be effective - beyond their material. Mike turns the tables about midway through [...]
Endless Coffee Cup Podcast #24: “Disrupting Sport”
Disrupting Sport In this podcast we go back to the subject of sport marketing, as Jim Kadlecek returns to join Matt in the studio to discuss disruption in sports. Beyond the playing field, there are enormous events that are shifting the landscape of sport. The biggest is not only the rise of player and team analytics, but back office analytics as more teams and [...]
Endless Coffee Cup Podcast #23: “High Fidelity”
High Fidelity In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. However, Ben’s background in sound engineering lends to the discussion of the quality of the music that we listen to. All joking aside, is today’s music different in sound quality? How does “personalized” music affect how we enjoy music? Now that everyone [...]
Endless Coffee Cup Podcast #21: “Sensationalized Headlines”
Sensational Headlines Ben Bailey from 2nd Beach stops by to catch up on the latest headlines. There is an amazing amount of headlines in the pile, and what distinguishes them is outright contradictions, fad-chasing, recycled content and selective facts. Fake News? How are we to know? Matt and Ben read through the headlines and discuss the reality behind the articles. They point out blatant [...]
Endless Coffee Cup Podcast #20: “Profitable Testing”
Profitable Testing Usability Conversations #3 Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. While the obstacles to good usability are well documented, Kim and Matt work through the common objections, difficulties and solutions. While suggesting testing plans and constant reviews, they maintain the focus on the bottom line of testing - improved business. [...]
Endless Coffee Cup Podcast #19: “Usable Websites”
Usable Websites In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be introduced to "heuristics," and learn the value of a task-based test to evaluate your website. Of course, you'll also hear plenty of real-world examples [...]
Easy Usability Evaluation
I don't want to read - Take me to the podcast! Begin by asking 5 Questions about your website: Is my brand and my offer clear? With less than three seconds, can a visitor identify your brand and what you do? Many times, we are all too familiar with our company, and we neglect viewing it through a visitor’s eyes. While the site may be “old” to us, [...]
Endless Coffee Cup Podcast: “Usable Expectations”
Usable Expectations Pay attention to this episode! As Kim and Matt agree, the simplest changes to a website can make the biggest impact in your business. Of course, it is all about knowing which changes to make. That is where Kim's experience in Human Factors enables her to find the problems that website designers, owners and marketers will often overlook. They discuss multiple factors [...]
Endless Coffee Cup Podcast: “Marketing Sports”
Marketing Sports In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career. If you have ever been curious about sport is marketed off the field, then this show will be a treat! There is a significant difference in marketing a product that may do well, [...]
Endless Coffee Cup Podcast: “Social Handshakes”
Social Handshakes Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason talk about what makes a great Social Media campaign, as well as expectations versus reality of social media marketing. Matt and Jason both share about campaigns they’ve worked on as well as campaigns that have their attention as an example of great execution. They'll provide their opinions about the necessary elements [...]
Endless Coffee Cup Podcast “Entrepreneurial Analysis”
Entrepreneurial Analysis Michael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful advice and steps to evaluating ideas throughout this podcast, along with a healthy dose of real-life stories and accounts from both Matt and Mike. They cover a lot of ground (and drink a lot of coffee!) - everything from how entrepreneurs see the [...]
Endless Coffee Cup Podcast: “Holiday Marketing Wrap-Up”
Single Serving: Holiday Marketing Trends After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of marketing? It may surprise you. Some older, channels have become incredibly reliable at producing an incredible ROI. Some new channels have not lived up to the promise. In a different format, Matt provided a "single serving" [...]
Endless Coffee Cup Podcast: “Training Programs”
Another conversation with OMCP Founder, Michael Stebbins In this conversation Michael and I dig into the competencies required for digital marketing. We discuss training practices, standards and core skills necessary for this industry. How does one go about developing a standard competency for a young industry? Most of the digital marketing skills have between 15-5 years of accepted skills, and some have yet to [...]
Endless Coffee Cup Podcast: “Marketing Standards”
My conversation with Michael Stebbins, founder of OMCP This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. Mike and I go back many years in the digital marketing industry, and out paths converged years ago. We both have a passion for teaching people, and Mike has pioneered multiple ways to do just [...]
Endless Coffee Cup Podcast: “Measuring Usability”
Usability & Analytics My brother Ben joins me again to talk about analytics, testing and usability. I ask Ben to provide specific "where to start" advice for anyone wishing to improve their business through user experience. You may be surprised to find that as an analyst, Ben starts with usability! We discuss analytics to start, but we move quickly into the areas of user [...]
Endless Coffee Cup Podcast: “Targeted Analytics”
When is Google Analytics Not Enough? In this episode my brother, Ben Bailey, joins me to discuss analytics. Ben is a well-known analyst in his own right. He has consulted with some of the world's biggest brands, as well as with Analytics companies. And (as I tell people) he may be my brother, but he is the best analyst I've ever worked with. The [...]
Endless Coffee Cup Podcast: “Just Rhetoric”
So, What is Rhetoric? Rhetoric saturates our daily lives, yet many are unaware of the powerful means of persuasion that are constantly leveled at us in marketing, politics and social conversation. "Political language is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind." -George Orwell Just Rhetoric You may have heard politicians dismiss each [...]
Endless Coffee Cup Podcast: “Communication Art”
Communication Art "Technology is a useful servant, but a dangerous master” -Christian Lous Lange Sue joins me again as we explore the modern difficulties of communicating through electronic media. What makes it so difficult and how does it create so many mis-communications? We explore the science behind human communications and how electronic media exploits the worst of communication’s faults. However, we try to identify means of [...]
Endless Coffee Cup Podcast: “Scottish Tour”
Scotland Tour In this episode, Matt is on his "UK Tour.” One of the highlights of his time in the UK is taking the train north to Scotland and meeting up with one of his best friends in the business, Brian Mathers. Brian is one of the most respected marketing voices in the Scottish business community. He regularly teaches seminars around the country and [...]
Endless Coffee Cup Podcast: “Life Experiences”
Life Experience "Success is a terrible thing and a wonderful thing... Just do what you love.” Gene Wilder, 1933 - 2016 Matt and Sue are often asked to speak to university students and provide career advice. We both found the college experience helped build a foundation to do many things in life, not just a single career. Those experiences centered around specific classes or subjects, and [...]
Endless Coffee Cup Podcast: “Advertising Words”
The Words We Choose Words are central to this episode. How words are used, interpreted or even abused. Words are powerful influencers and invite us to participate, or words can be repelling - pushing us away. Our discussion starts with Agency practices. The evolving “advertiser” from Mad Men to today. What do people think when we say that we work in marketing? Creative processes, [...]
Endless Coffee Cup Podcast: “Shiny Things”
What distracts you? Headlines dominate the early part of the show, as we begin with a study which reveals that the majority of Fortune 500 marketers are looking for the next “silver bullet” market shifting technology. What is is that attracts us to the silver bullet mentality? Do we truly believe there is only a single "magic" thing that will radically grow our business? [...]
Endless Coffee Cup Podcast: “In-valuable Content”
How Valuable is Content? The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as new content drives views, shares and even rankings. But what has this produced? Has the sheer amount of content available cheapened content overall? Matt and Sue cover headlines that attempt to place a value on content, describe reader behavior and assign responsibility for [...]
Endless Coffee Cup Podcast: “Authentic Marketing”
How Can You Be "Authentic" in Marketing? Matt and Sue attempt to get a handle on the latest buzzword and break it down into how marketers should approach authenticity. Does Authenticity mean accurate? Truthful? Caring? Personal? Let’s dig in to the meanings and implications of authenticity. However, this leads us into other areas of marketing and provides some honest introspection on what marketing really [...]
Endless Coffee Cup podcast: “Sexy Data”
Sexy Data In this podcast, "Sexy Data," Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The headlines lead us into areas of client expectations and asking better questions about your target market. Matt loses his mind over a headline about "Big Data” which brings us into a discussion about data, customers and customer relationships. Of course, 'Sexy Data’ [...]
Data Requires Trust
Using Customer Data For Your Marketing? Better have Trust First. “I don’t like this,” my wife said as she tensely slid the mailer over to me. A local car dealer had sent a "For Sale" sign that displayed her name and vehicle: make Is marketing getting too invasive? model and year. They claimed to be looking for that model of car to purchase, as there is a demand for it. [...]
The Overlooked Marketing Channel: Customer Referrals
In the marketing space, there is constant talk about customer advocacy in social media, making moments matter and all things surrounding the digitally-based customer conversation. However, I believe that we tend to get wrapped up on all things digital (maybe because it can be measured, or get large budgets) and we tend to forget the most standard of marketing channels - the customer referral. I keep a library of old sales [...]
Simple Sales Wisdom: Follow-up after the Sale
The Amazing Follow-Up Benefits of a Welcome Series Email One of the more interesting psychological phenomenon surrounding sales is the concept of the post-purchase regret or “buyers remorse.” Buyers remorse is a common experience after making a significant purchase. When we invest in a major decision, it costs us, either in terms of a hefty loan or a significant amount of money, and we wonder if we made the right [...]
How Technology can Improve Your Speaking and Presentations
The past few months have been busy on the speaking circuit. I love traveling to new cities and meeting people in different industries. It's always a fun time to spend learning about an industry and the nuances involved for their specific marketing needs. Preparing for a Presentation When I am speaking at a conference, I really like watching other speakers and learning other aspects of marketing. I noticed some [...]
Simple Sales Techniques: My “Yes, but” Rule
How to Screen Prospects Great Clients My consulting company, SiteLogic, has a steady stream of prospects that we have to work through. Since I've been in sales for over 30 years now, I find that one of the easiest ways to get good clients is to screen them before they become customers. The more time you spend in qualifying your leads and knowing the real motivations of the prospect, the [...]
5 Storytelling Lessons for Effective Communication
Earlier, I wrote about the 5 elements to help you to communicate compelling data. From comic books to novels; fiction to fact, there are consistent elements of telling a story that are just as effective when making a presentation. Your presentation can be about anything, but to keep the attention of your audience... Here are 5 C's of Effective and Memorable Storytelling: Clarity: Focus on your primary message. Leave details [...]
Communicate Data with Stories
Let's face it. Don't Be Boring With Your Data! Charts, graphs and reports are not an enjoyable way to spend an afternoon meeting. They are the death blow to a PowerPoint presentation. They are flat, boring, repetitive, and disengaging. The problem is that people do not care about data. Unless you provide a reason for them to care. They key is the connection. Stories are the most powerful [...]
Peer Pressure and Social Media – When to Just Say No
Just Say No - You mean I don’t need every social network? With the variety of social media avenues to take, how do you choose the best one for you and your cause? You may be hindering your message by blasting it across a variety of mediums rather than using particular social media avenues. There is a common and telling tale. You started small by posting snippets to Facebook, but [...]
Data is Subjective
Effective Communication A good friend of mine recently delivered a talk on how to increase one-to-one communication. She made the point that all electronic communication is ultimately binary - which is data. A wonderful observation, replete with significant implications. Communication is an Art. It requires active participation at the face-to-face level. Most communications students can quote the "90% of communication is non-verbal"mantra. But in today's business world, communication today is [...]
6 Reasons the IT Team Shouldn’t Be In Charge of Your Website Strategy
Too many people (you perhaps?) incorrectly assume that building and maintaining a website is only a technical endeavor. Because PHP, CSS, Java, and HTML (scared yet?) are literally considered other languages, its easy to assume that the translator - your IT team - is your website’s most important asset. They’re the ones who can make it work, after all. So IT ends up at the forefront of your web strategy [...]
Make Your Business Bigger by Marketing Smaller
Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The reasoning behind that simple statement is that we tend to get distracted or impressed by large numbers, and rarely take the time to understand the context behind them. How do we get dazzled by big numbers? Here are two examples: [...]
4 Lessons Content Creators Can Learn From Journalists
Writing the perfect headline. Create and Curate Content (That Gets Read) The internet is a black hole of information. One second you are being productive, the next you’re laughing at pictures of grumpy cats or pinning a new recipe you’ll swear to make soon. As a content creator, this makes it especially challenging to capture your audience's ever-shifting attention - and keep it. You only have a brief window [...]
Do You have a Marketing Problem or Process Problem?
What's Your Problem? Can you self-diagnose your technical marketing problems? I find that many businesses are somehow unable to self-assess. I think it is the nature of being inside an organization and part of a multi-functional organism that prevents us from being able to see all of the components that must work together to accomplish objectives. This is why consultants are such a necessary evil (not that I'm [...]
A Brief History of Social Media Trends: Consolidation and Diversification
"There is nothing new under the sun" - Solomon Updating the world on your status. Breathlessly, the media is reporting Facebook's sagging numbers as teens look elsewhere for sharing and networking. What will happen?!? Facebook has become the default platform where everyone shares everything. How else will Grandma be able to know if I'm OK, or see our pictures? So, teens are leaving to find a little bit [...]
Analytics in Football Terms
As Super Bowl Sunday approaches, it's clear that most people have football on the brain. As an Analyst, I have analytics on my mind most of the day, but football is also one of my passions. Because of this, I decided to combine two of my favorite things to help you understand "the game of analytics" in football terms. Possessions are like Acquisition How you acquire visitors to your website [...]
5 Semi-Pro Speaking Tips
Not one of "those" lists to improve your speaking. In the past few months, I've been seriously underwhelmed by the amount of articles online that claim to be full of "speaking tips." Attention to small details make a big difference Really, how many times can you re-hash the same basic concepts? Unfortunately, in this glut of "content marketing" I guess we are bound to see a certain amount [...]
Speaking Tips: Remove Idioms in your Speech
Improving your Speaking and Presentation Skills I'll never forget the experience. It was one of the funniest, if not horrifying examples of an idiom gone wrong. The Danger of Idioms I was speaking at a conference in France, along with 3 other English-speaking presenters. One of the presenters on the team had a habit of using idioms - not just in his presentations, but in regular conversations. He used them [...]
5 Ways to Work Deliberately + 1 Challenge to Work Profitably
Work Deliberately and Profitably Remove distractions – work intently Yesterday, I wrote about the choice to go about my day and my work by being deliberate. Instead of attempting to do 5 things at once, do one thing at a time, complete it and move on. Be deliberate about the work, the task or whatever it is you intend to do. Stop multitasking! Here are ways that I [...]
Not resolved, but deliberate.
Making Resolutions Deliberate Action With the new year comes an unending stream of articles on making resolutions, keeping resolutions, breaking resolutions and the "good intentions" of people to improve something about themselves in the next 12 months. While I try to resist this urge to make lofty resolutions that I know will be tested by the third week of January, there is something about doing something different in [...]
A Solution to Not Provided Channel Data
Not Provided If you are familiar at all with Google Analytics, you may have noticed the New Acquisitions Reporting and Channels Section that replaced "Traffic Sources" on the left side bar. While re-learning the location of these features may be a bit like going from riding a tricycle to learning to balance on a bicycle, Google has improved the information being presented in these reports overall. The Overview Report This [...]
A Margin of Importance
Overwhelming Data Making sales is one thing, making money is another. In working with so many people over the year, it is wonderful to be a part of amazing discussions and learn insights into so many businesses. Typically, I am meeting with the online marketing teams and spending time troubleshooting issues that range from technical problems, analytics tracking, or copywriting. I've often compared online marketing to a very [...]
False Correlations: When actions don’t follow goals
It's a disease. One that proliferates the minds of even the most practiced and experienced marketers. Equivocating actions to results, even though upon reflection or examination, it is clear that the action does not match the outcome; a non-sequitor. A false correlation is the assumption that one set of actions will result in a desired change, even though it is directly related. cor·re·la·tion [kawr-uh-ley-shuhn, kor-] noun 1. mutual relation of two [...]
Better Email Marketing Pt. 5 – Landing Page Optimization
In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it all to help you make your email marketing efforts more successful and profitable. Now that you’ve picked the right vendor, constructed a plan of action, considered the overall design of your email, and thought about designing [...]
Save Time & Resources: Stop Reporting Irrelevant Information
Reports Show Your Company Culture When working with companies, one of the main things I look for is the reporting system and what information is being delivered every month. The reports are always interesting, as they show me what kind of company this is, even without experiencing the culture. Marketers feel helpless when all that seems to be requested or generated are the basics: unique visitors, time on site, rankings, [...]
Better Email Marketing Pt. 4 – Mobile Tips
In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it all to help you make your email marketing efforts more successful and profitable. Now that you’ve picked the right vendor, constructed a plan of action and considered the overall design of your email, it’s time [...]
Marketing Mix 8-29-2013
Recommended Books Here is a book that I will heartily recommend for anyone who is operating an eCommerce site - or thinking about operating an eCommerce site. Managers and entrepreneurs alike will benefit from Shirley Tan's wisdom in Ecom Hell: How to Make Money in eCommerce Without Getting Burned. The book is also less than $7.00 for the Kindle, but it is also FREE from the Kindle lending library - [...]
On Building Loyal Customer Relationships
Loyalty and Data Privacy What? Me Worry? As an online marketer, I am very intrigued by the technological ability to gather so much information about buyer segments, loyalty marketing and customer relationship management. While I am concerned about privacy and the overwhelming nature of the NSA data-collection happening among our own citizens, I am simply amazed by the notion of knowing so much about a customer’s behavior and how to [...]
Better Email Marketing Pt 3: A Good Design
In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it all to help you make your email marketing efforts more successful and profitable. Now that you've picked the right vendor and constructed a plan of action, it's time to consider the overall design of your [...]
Better Email Marketing Pt 2 – 6 Questions to Consider Before Sending out an Email
In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it all to help you make your email marketing efforts more successful and profitable. After you've chosen the right vendor for your email marketing efforts, it's time to start thinking about your messaging. 6 questions to [...]
Better Email Marketing Pt. 1 – How to Choose the Right Vendor
In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it all to help you make your email marketing efforts more successful and profitable. Email marketing can be complex, so is choosing an ESP (Email Service Provider). With so many potential providers with a vast range of [...]
Interpreting Analytics – Things to Remember & Consider in Your Reports
Finding the most valuable data for your business within Analytics can be tedious work. You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget what you were analyzing, or completing the same tedious steps to generate the same report every month. Google Analytics has provided several basic tools to help eliminate these scenarios. I will outline these tools using the data for my own [...]
The Elusive Reader
People do not read online content. Nearly every study since the dawn of the browser has shown the same thing, people do not read your website. However, that is not to say that they do not read anything! You can move people's eyes through your content, and emphasize the important information that will; Guide people to their content Make the critical information findable. People do not "read" online content. [...]
5 Steps to Better Presentations
Make Your Presentations Memorable On average I speak about 40 times a year at conferences, events and in-house training. When I am speaking at conferences, I always like to sit in on other speakers to pick up industry knowledge, and see how other presenters refine their craft. What Great Presenters Have in Common Your presentation slides are an extension of your content. I've noticed that "great" presenters have [...]
What is the Real Need?
Relying on Old Sales Wisdom I love reading old sales training books. I find that the practical wisdom in them is a refreshing change from much of today's glib thoughts on the reach of the latest social media. Sales is a hard science, by comparison. It relies on decades, centuries of experience in understanding people and how they react. Sales teaches you, more than anything, to be a student of [...]
SEO & Grade School Basics: Setting up Heading Tags
Remember in grade school when you had to write outlines for every paper you wrote? You had to turn those outlines in before you even started putting pen to paper, and it was for a grade. Take this same concept and apply it to your SEO strategy on your blog or website. Before you start generating a blog post or landing page, revert back to your elementary school eduction for [...]
Planning for Success with your Content Marketing
How Effective is your Marketing Plan? How much of your day is spent Reacting? It's a curious question, and one that I would love to see a poll taken among marketers. How much time is actually spent executing a clearly developed plan, as opposed to reacting to whims, fires and shiny objects. What is the result of your typical work day- was it spent reacting to situations as opposed to [...]
Improve Your Marketing Today
What can you do to improve your online marketing today? The problem with this question is that it implies that there is a list already in existence that you can pull from and apply. Without specific plans, you could always find an idea from reading 'advice columns' and simply apply it and see if it works. But let's go back to the first problem - what do you know to [...]
Four Features to Save You Time in Analytics
Finding the most valuable data for your business within Analytics can be tedious work. You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget what you were analyzing, or completing the same tedious steps to generate the same report every month. Google Analytics has provided several basic tools to help eliminate these scenarios. I will outline these tools using the Leopard Nation website. 1. Segments [...]
Big Numbers Lie – Ego Edition
Big Numbers Lie - Always Lessons Learned about Big Numbers In a phenomenon that is not just peculiar to the digital marketing industry, people love big numbers. Big numbers communicate a sense of accomplishment, movement in the right direction, and that things are "good." Context sheds light on big numbers However, I have learned one important principle during my years in online marketing, and that is that big numbers always [...]
7 Tips for Creating a Blog Content Marketing Plan That Really Works
With every new year, there comes new trends. Every 12 months (or 12 minutes) there’s something new grabbing our - and our clients’ - attention. Based on these new channels, methods or trends, we can start to shape our marketing goals to be more effective and profitable. When’s the last time you created an annual content plan for your website, blog, email and social media channels? With so much out [...]
Interview with BOA Small Business Community
How can Small Business Owners Keep up with Online Marketing? I was fortunate to be interviewed by the Small Business Online Community of Bank of America, and some great questions were posed. Small business owners have a lot on their minds these days, from the pressures of running a business to employees, books, legal, etc. Online Marketing is demanding more and more time from the business owner, and is unforgiving [...]
Seeking Challenge is the Path to Improvement
Be Uncomfortable. How many people seek to be uncomfortable? Unfortunately, maybe not enough of us seek out discomfort, because it is the only way we can grow. Too many people would rather be reinforced than challenged. It is always more comforting to hear what we believe and be affirmed in our beliefs rather than to hear what we do not like. It's always easier to say "yes" to a [...]
Pinterest for the Small Business
Just when you thought there couldn’t be one more social networking site to put your time into...Pinterest arrived. If you ever had a bulletin board in your room growing up, it was probably covered with pictures and notes all showing off your personality, hobbies, dreams and ideas. The same goes for Pinterest - A way to organize and share all of the inspiring things you find on the web. Think [...]
Consistency and Clarity
If there is one thing I notice (too much), it is fonts. I love fonts. I love seeing the differences and subtle uniqueness. Just a slight change in the "weight" of a font can give a word more "weight" in its presentation. In fonts, the depth, or lack of, understanding of the principles of Consistency and Clarity becomes obvious. While driving, I am amazed at the number of billboards [...]
Clicks, Conversions and Costs
What are you measuring? In the sessions I teach around the US and around the world, I find that people have been programmed to think in terms of clicks. Clicks, Rankings and Conversions are the big three terms I hear when people describe their online strategy. As an industry, the online world is difficult to see in a relate-able and contextual format, as there is so much to consider beyond [...]
The 2012 Election: A Digital Marketing Frenzy
There’s no denying that the 2012 election has been full of strategic digital marketing campaigns. From the YouTube ads to the promoted Facebook posts, you’re probably tired of seeing Obama and Romney plastered across your computer screen, your smart phone and your iPad. Not to mention your friends who have been Tweeting incessantly about binders full of women, Obamacare, and anything and everything to try to convince everyone else that [...]
When Should Your Business Send Emails?
Traditionally marketers have been told to schedule their email campaigns to be sent out early in the day on Tuesday, Wednesday or Thursday. However, in a recent study by MailerMailer released in July, those days and times have some surprising changes. It seems Sunday through Thursday have some of the highest open and click through rates, Sunday being the highest. Open Rates Sunday overwhelmingly beat out the other days with [...]
The Worst Chart I’ve Ever Seen
Are You Suffering from Bad Data? A few months ago, a client sent me a report that they were getting from a vendor. Their request was that I "interpret" the data, as it was not clear that the data supported the statements of success that followed. The client suspected something was off, and he was right. Statistics can be manipulated, charts can be made to look good, and unless you [...]
Martha Stewart + Snoop Dogg / Bacon + Chocolate / PPC + SEO
On the surface, some things in life just don’t seem to compliment each other. There are sides people take and most times, they put a stake in the ground and can’t be convinced otherwise. Herein lies the fundamental issue - pairing seemingly disparate things can lead to amazing results. Just be open to the possibilities. Lots of clients come to us and tell us that they make all their money [...]
5 eCommerce Tips To Cash In Holiday Shopping
When was the last time a partner you worked with provided you with some information about your website engagement that actually compelled you to make a change on your website? The holiday shopping season is here. This year, cash in with some simple advice that will make a big impact. If you aren’t continually changing your website to improve usability for your customers, it’s time to stop resting on your [...]
5 Ways that Old Sales Wisdom Works Online
Old Sales Wisdom, for Effective Online Marketing Make Online connections with Sales Wisdom When I was considering career options, my father impressed on me the importance of sales training. One of the things he said, which i found to be true; "you will always be able to use sales training." Regardless of the industry, market or profession, what I learned in my earliest sales training has been helpful [...]
5 Keys to Better Presentations
Presentation Media Your slides are an extension of your personality I've been giving presentations for over 20 years now, and have used everything from a overhead projectors, slide projectors, whiteboards, chalkboards, PowerPoint and Keynote. Living through the evolution of a presentation media has been a fascinating transition, as a good speaker adapts the presentation to the media and is able to make it work for him. In addition, [...]
Nail Geo-Rankings and Learn Where Your Site has Optimal Impact
There are many obstacles in understanding the reach of a website, and organic geo-rankings are just one more thing we need to pay attention to. Observing how your site ranks for targeted keywords in different regions can affect your marketing and optimization strategies, particularly if you are using organic rankings as a Key Performance Indicator. As a rule of thumb, rarely use rankings as a KPI because of the many [...]
5 Easy Email Rules for Better Open Rates
Everyone knows that getting people to open emails these days can be a challenge, especially when we are getting inundated with dozens of messages a day. Make sure you are using these 5 basic rules and you can ensure that your message will get read and your open rates will improve leading to more sales. Send it from a real person Make sure your emails are coming from the appropriate [...]
Social Media Lessons for the Small Business from the Olympics
Every two years, the world comes together for what is one of the most amazing events in human history - The Olympics. With that event comes all the many ways to consume the cvast amounts of information generated from the games. Whether you check for updates on your smartphone or watch NBC’s (here in the US) or other network showing, there’s no mistaking the vast presence of social media that [...]
Transform Your Web Analytics in 3 Questions
Sadly, I find that many companies are still reporting the "Caveman Analytics" of; Unique Visitors, Avg. Time on Site and Page Views. I call this Caveman because we were generating these reports back in the middle 90's. If these reports are still being generated, you can save some time and money by simply stopping those reports! They do not lead to reporting success, goals or achievements. Here are 3 [...]
What type of hosting does your business need?
Web hosting has long been a hot topic of discussion in the internet marketing world and with good reason. Hosting is the foundation of your site just as bricks and mortar are the foundation of your home. If your home has a weak foundation, this leaves what is inside your home vulnerable. You wouldn’t build a home out of feathers and glue with expectations that it would stand through a [...]