On the surface, some things in life just don’t seem to compliment each other. There are sides people take and most times, they put a stake in the ground and can’t be convinced otherwise. Herein lies the fundamental issue – pairing seemingly disparate things can lead to amazing results. Just be open to the possibilities.
Lots of clients come to us and tell us that they make all their money from their PPC campaigns. They’re absolutely convinced that most (not all) SEO measures they’ve taken are just basic tactics to get out of the way and the real money and the ‘real customers’ come from their PPC ads. We always find this incredibly interesting. Mostly because they are so adamant about where their clients come from.
So, like Snoop Dogg on a Martha Stewart episode, we roll up our fair isle sweater sleeves and get to work. We examine the organic traffic’s engagement. We examine the paid traffic’s engagement. We consider the number of times customers have visited the site before they converted (bought the bacon) and how many times they’ve abandoned their chocolate-laden carts.
We look. We think. We analyze. And then, we deliver the bad news. At SiteLogic, we hate to burst bubbles. But we do it everyday. The fact of the matter is that the large majority of your clients that take an action on your site are doing so organically. Sure, they may have clicked through on your ads multiple times. But ultimately, for the most part, they are coming back to your site with new variations of their original search terms or just typing your domain name into their search box. You’ve become familiar after all that browsing.
What’s the point? The point is that all of your online marketing efforts working in tandem produce revenue. And really, at the end of the day, that’s a good thing to understand. Sure, we can segment the conversion rates of paid and organic visitors, but we’d like you to consider all site engagement – no matter what channel customers arrived through – as total revenue, which is really the name of the game.
Just like Christmas sweater-swathed Martha Stewart and Snoop Dogg. Chris Tucker and Jackie Chan in Rush Hour. Hell’s Angels talking up Rodeo Queens during Sturgis. Take our word for it, or just watch for yourselves.