A Step-by-Step Guide
This is the ultimate comprehensive guide to do-it-yourself internet marketing. Using the popular An Hour a Day approach, this smart, proven plan for Internet marketing success gives you a day-by-day.
Learn how to optimize your site for users and search engine rankings, craft compelling content, develop winning pay-per-click campaigns, use and react to website analytics, and leverage the power of social media to put your marketing efforts over the top. Inside, find everything you need to increase your website’s rankings, visitors, and sales.
- Evaluate your current website, figure out what you want visitors to do, and set goals
- Understand basic SEO, on- and off-page ranking factors, and keywords
- Create content that converts your visitors to paying customers
- Learn ten old-school sales techniques that work like a charm on websites
- Apply keyword research strategies that will be a foundation for a total marketing plan
- Master the power of the technology—links, redirects, dynamic URLs, e-commerce, and more
- Get control of your social media— learn which ones work best for you and adapt them to your business
- Take the organic view of pay-per-click marketing and avoid the five biggest PPC mistakes
- Measure with analytics, see what’s working, respond to market trends, and identify improvements
You’ll also find:
- Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
- Real-world case studies that illustrate successes to learn from and mistakes to avoid