Discover the Power of Search Engine Optimization
Search engine optimization (SEO) is the foundation of online marketing.
SEO positions your website in front of the right audiences, drives qualified traffic, and develops long-term business growth. But SEO is evolving fast. With the rise of AI Overviews and changing search behavior, staying visible requires more than keywords, it demands strategic thinking, technical know-how, and adaptability.
This collection of SEO-focused podcast episodes features in-depth interviews with industry experts who share proven tactics, current challenges, and future trends. Whether you’re refining your content strategy, improving site performance, or navigating the impact of AI in search, these conversations will help you apply what works and stay ahead.
SEO Marketing Episodes:
Social Media Professional Anxiety
The Social Media Happiness Paradox: Why 77% Are Happy But 24% Want Out The Hootsuite Social Media Career Report drops some incredible numbers about the social media industry. Nearly 4,000 social media [...]
Customer-Driven Business Strategy: Build Products People Actually Buy | Entrepreneur Guide
The Backward Entrepreneur: Why Customers Should Drive Your Business Decisions (Not Your Great Ideas) Most entrepreneurs have it backwards. They fall in love with their product first. Ask customers second. Wonder why [...]
AI Prompt Engineering for Human Communication: Clear Instructions Boost Workplace Productivity
Clear Communication Framework: Apply AI Prompting to Human Instructions The Communication Crisis in Modern Workplaces 26% of all deadlines are missed each week due to lack of clarity; Anatomy of [...]
How 2012 Changed Digital Marketing Forever: The Smartphone-Social Media Revolution
The Year Everything Changed: How 2012 Created Modern Digital Marketing The Mayans predicted that 2012 would be the end of the world. When December 21st came and went without apocalypse, we made a [...]
Video Marketing Fear: Why Even TV Professionals Get Camera Anxiety (And 3 Ways to Beat It)
From Terror to Television: Why Video Marketing Scares Everyone (And How to Get Over It) Kerry Barrett spent 20 years in broadcast journalism. Two Emmys under her belt. Anchoring [...]
Employee Retention Through Training Teams: What Companies Get Wrong
Cultivating a Culture of Organizational Learning Increase retention through training programs. 93% of businesses are concerned about employee retention. Should be higher, honestly. Yet here's what most employers miss: [...]
The Backward Entrepreneur: Why Marketing a Business Starts with Customer Pain Points and Not Your Great Idea
What does it take to go from an Idea to $20 Million? Most entrepreneurs have this backwards. They fall in love with their product idea. Build it. Then wonder why nobody's [...]
Social Media Changes: What’s Next for Marketing?
Yesterday's Social Media News A few months ago, we tried defining social media in three episodes. Best we could do? "We've defined social media as it was yesterday." That was optimistic. Since [...]
Communication Skills for Professional Development: Why They Matter More Than Your Degree
Unlocking Transformation: Communication Skills for Personal and Professional Growth You spent four years earning your degree, maybe more getting advanced certifications, and you're wondering why that promotion keeps going to someone else. [...]
Defining the Difference between Certificates and Certification in Digital Marketing
Decoding Digital Marketing Certificates and Certifications: Defining the Standards for Industry Recognition One of these is not like the other. In today's competitive job market, individuals seek various credentials to stand out from the [...]
When Social Media Exhaustion Becomes Permission to Stop
Social Media Exhaustion: When Stopping Became My Strategy How an SEO expert accidentally quit social media marketing, kept all her clients, and discovered that algorithmic anxiety wasn't actually driving revenue. [...]
Agriculture and Food Marketing Careers: What Nobody Tells You
The Marketing Career Nobody Talks About: Agriculture and Food Marketing Ali Cox speaks Grower. Not B2B. Not B2C. B2G. Business to Grower. It's a language most marketers never learn, and frankly, most never need to. [...]
Is a Certification Important for Digital Marketing?
Why is Certification Critical for Digital Marketing Careers? Digital marketing has become an essential component for businesses seeking growth and success in today's digital age. In this fast-paced field, staying ahead of the curve [...]
Digital Marketing Certifications: What Actually Matters in 2025
Why Digital Marketing Certifications Actually Matter (And What Most People Get Wrong About Them) Here's the uncomfortable truth about digital marketing right now: nobody knows what they're asking for when they hire. [...]
Google and Publishers: The Relationship That Was Never Really a Partnership
Google's Antagonistic Relationship With Publishers How Google Trained Publishers to Give Away Everything While Tech Platforms Kept the Money and Customer Data Greg Krehbiel studied geology in college. Couldn't spell. Couldn't write. [...]
Father’s Day and the Work-Life Balance
Work-Life Balance? Father's Day and Work-Life Balance as an Entrepreneur. "How Can You have Work-Life Balance and Be Successful As An Entrepreneur? I was asked this question when interviewed [...]