[Podcast] Influence, not Influencers!
Matt Bailey2024-03-20T12:14:47-04:00Build Brand Influence That Lasts Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most [...]
OMCP 2019 Role Delineation Study
Matt Bailey2019-08-23T14:02:28-04:00How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.