Social Media Marketing
Cut through the noise and boilerplate advice to give you real strategies that spark genuine engagement.
We focus on what actually works to build meaningful connections, grow your audience, and drive measurable results.
Social Media Marketing Articles:
Avoid Lame LinkedIn Invitations – Networking Takes Work!
Another day, another crop of terrible LinkedIn connection requests. Now don't get me wrong. I love LinkedIn. But has LinkedIn become Tinder for business professionals? Every request seems to be a stale, uninspired attempt at making a sale. But let’s be serious, it isn’t even a real connection.
Avoiding Shiny Object Spending
So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, influential social media personalities who [...]
Peer Pressure and Social Media – When to Just Say No
Just Say No - You mean I don’t need every social network? With the variety of social media avenues to take, how do you choose the best one for you and your cause? You may [...]
Data is Subjective
Effective Communication A good friend of mine recently delivered a talk on how to increase one-to-one communication. She made the point that all electronic communication is ultimately binary - which is data. A wonderful observation, [...]
A Brief History of Social Media Trends: Consolidation and Diversification
A Short History of Social Media “Here comes the new boss, same as the old boss” – The Who Breathlessly, the media is reports Facebook’s sagging numbers as teens look elsewhere for sharing and [...]
Social Media Lessons from the Olympics
Every two years, the world comes together for what is one of the most amazing events in human history - The Olympics. With that event comes all the many ways to consume the cvast amounts [...]
Social Media Marketing: The Medium is the Message
Social Media Messaging What is Your Message? The primary foundation of any social-media participation is to first evaluate your business and your message. Your message is of significant importance. It communicates who you or your [...]
FaceBook Marketing for Businesses: Would your lawyer agree to this?
Who owns your social media marketing content? I had a great question posed to me at a seminar a few weeks ago. The question concerned the ultimate ownership of content, especially when using social media. [...]
If Someone Wants To Talk About You, Encourage Them!
When it comes to blogging, I find myself on both sides of the coin. Here at SiteLogic, we heavily advocate blogging for business as a great customer service/link/traffic resource. We also know how valuable it [...]
The 30 Second Sound Bite is Dead, All Hail the 140 Character “Twitterbyte”
The New Speed of Mass Communication The past few conferences and events that I have attended witnessed the party-crashing technology of Twitter. If you are new to Twitter and not sure what it is, or [...]
Everything I know about Social Media I saw in a British Pub
The Social House I recently came back from an extended trip to England, where my wife and I spent some time in Northern England with Mike Grehan. Mike is incredibly passionate about living in Newcastle, [...]
The Convergence of Online and Offline Networking
Networking Builds Business John Jantsch once posed a question, “Is networking online really that different?” Precisely. It’s not. Networking is the best way to grow your contacts, your business, build sales and relationships. I’ve found [...]
Marketing Rocks on YouTube
I am a child of the 80’s. Play some New Order, Yes, or Van Halen and you’ve got my attention. And yes, I’ll even admit that I like the power ballads, especially from Journey. I [...]
Social Media and Reputation
This thought provoking article, 4 Ways Social Media Can Ruin YOUR Reputation, brings to mind the saying of my grandmother's: " You are known by the company you keep." While some may dispense with this [...]
When Bad Reviews go Good
I am a strong advocate for customer reviews on websites, Studies have shown that they are used by many consumers and have a direct impact on people making a decision, whether it is for a [...]
Interested in Viral Marketing? Give me something to talk about.
In the Most Obvious Headline of the Year, eMarketer tells us that “Poor Content Makes Viral Marketing Fizzle.” Really. Jupiter Research reports that only 15% of viral campaigns get passed along. The reason viral marketing [...]