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Content Marketing Articles:
The 30 Second Sound Bite is Dead, All Hail the 140 Character “Twitterbyte”
The New Speed of Mass Communication The past few conferences and events that I have attended witnessed the party-crashing technology of Twitter. If you are new to Twitter and not sure what it is, or [...]
Engagement: What Is It?
What is Engagement? At the recent eMetrics conference in Toronto, Canada, I heard a number of people talk about site engagement. They all seemed to have their own idea of what it was exactly, but [...]
Concerned about a Recession? Invest in your Website!
The ROI of Search Engine Optimization, Usability, and Analytics. I’ll tell you why I love what I do. I love helping other people be successful in their business. And this industry provides the tools for [...]
Everything I know about Social Media I saw in a British Pub
The Social House I recently came back from an extended trip to England, where my wife and I spent some time in Northern England with Mike Grehan. Mike is incredibly passionate about living in Newcastle, [...]
The Convergence of Online and Offline Networking
Networking Builds Business John Jantsch once posed a question, “Is networking online really that different?” Precisely. It’s not. Networking is the best way to grow your contacts, your business, build sales and relationships. I’ve found [...]
Marketing Rocks on YouTube
I am a child of the 80’s. Play some New Order, Yes, or Van Halen and you’ve got my attention. And yes, I’ll even admit that I like the power ballads, especially from Journey. I [...]
Marketers Need to Learn Romance
There has been a proliferation of articles about using social media and how marketers see this as a vast new land of opportunity. Unfortunately, the majority of stories also feature how marketers fail miserably at [...]
Social Media and Reputation
This thought provoking article, 4 Ways Social Media Can Ruin YOUR Reputation, brings to mind the saying of my grandmother's: " You are known by the company you keep." While some may dispense with this [...]
5 Typical Website Obstacles: 5 Technical SEO Issues That Are Still Around in 2025
From years of troubleshooting websites for companies, I have consistently run up against the same problems. The size of the company, or the website for that matter, has very little to do with these problems, [...]
When Bad Reviews go Good
I am a strong advocate for customer reviews on websites, Studies have shown that they are used by many consumers and have a direct impact on people making a decision, whether it is for a [...]
Content v Creative – Where does the Customer Count?
I had a very interesting conversation with Charles Prescott, the VP of Global Education for the Direct Marketing Association. Charles comes from a direct mail background, whereas I am a child of the internet. We [...]
Interested in Viral Marketing? Give me something to talk about.
In the Most Obvious Headline of the Year, eMarketer tells us that “Poor Content Makes Viral Marketing Fizzle.” Really. Jupiter Research reports that only 15% of viral campaigns get passed along. The reason viral marketing [...]
Airline Delays and Word of Mouth.
Anyone who has flown has probably experienced the unfortunate delays that are consistently plaguing the airline industry. As much as I travel, I expect it, however it has been rare. For some of my friends, [...]
Marketing without Metrics?
Mike Moran from IBM made a very insightful post a few weeks back. Unfortunately, I don’t think it received the attention that it should have. It really is the frustration of many consultants and marketers [...]
What’s the Customer’s ROI?
Many times businesses are so focused on their own sales and return, that they neglect the very people that provide those sales. I find this on many sites, where there is no information available to [...]
3 Principles of International Website SEO
Marketing International Websites I have always fielded questions concerning international strategies, primarily that of US-based companies branching into Spanish-language websites or content. However, the frequency of these questions have increased the past few [...]