Crafting Effective Content Marketing Strategies
Unlock the power of search. Practical, actionable strategies that drive visibility in both traditional search engines and AI-powered platforms.
From keyword research and technical SEO to optimizing for language models and AI-generated overviews, you’ll find real-world insights, practical tips, and no-fluff guidance to turn rankings into results.
Content Marketing Articles:
Your Search Engine Rankings Reports are Wrong
Search Engines do not like ranking report software. Period. In the past, some search engines allowed an API access key to be used for ranking report software, and it can still be utilized today. Without [...]
Google Analytics and Bounce Rate Loyalty
Bounced visitors are worthless right? Not necessarily, they may be loyal to you, and visit many times.
Search Engines, for all of their innovation, fail innovators
Re-designing or redeveloping a website has become a major issue for companies, as they seek to refine their online presence and invest in their websites. However, more than ever, the search engines are the biggest [...]
Analytics – Fun and Easy Part 3: Segmentation Finds Motivation
Part 1: Analytics: Is it Fun or Easy? Part 2: Ambiguity is Opportunity Part 3: Segmentation Finds Motivation Why Segmentation? Segmentation is the principle that people come to the website for many different reasons, they [...]
Analytics: Is it Fun or Easy? Part 2- “Ambiguity is Opportunity”
Part 1: Is Analytics Fun or Easy Part 2: Ambiguity is Opportunity Hamster-Wheel Analytics From Part 1, setting goals is the first and only place to start when developing an analytics strategy. Otherwise, the analyst [...]
Website Analytics – is it Fun or Easy? Part 1
Hearing the questions from so many that come to my seminars, one would think that analytics was difficult or hard to grasp. Seriously, it has caused great wonder as to why the concept of analytics [...]
The Myth of “Technically Accessible” – Why Automated Validation Tools Fail
Why Automated Testing Tools Fail This has been stewing for a while. Just brimming under the surface. An brewing anger towards companies that do not understand accessibility, nor the commitment that is required to be [...]
The Self-Fulfilling Prophesy of Ignoring SEO
Multi-channel merchants suffer from a self-fulfilling prophesy, and it is completely understood. On the surface, it makes perfect sense. For those that slept through Psychology 101, Self-fulfilling prophesy is when you tell yourself that [...]
Branding in Context and Content
Branding in Context and Content: Why Positioning and Differentiation Matter I’ve been thinking about context lately. Not in the abstract, academic sense, but in the practical sense of why things make sense to [...]
The Ability to Question with Authority
Cultural critics and wordsmiths gather around for this outstanding foray into verbal investigation. Have we lost our way when declaring ideas? Why has the declarative been exchanged for the inquisitive? Have we lost our [...]
Matt Bailey giving MarketingTalk at Google
I traveled to the Googleplex to be a presenter for their “MarketingTalks@Google” series. This is an awesome invitation, spawned from the “Analytics According to Captain Kirk” segment in my analytics training and presentations. I’ve [...]
Analytics As a Subversive Activity
Your analyst is the most dangerous person in your company. A good analyst is one that cannot be trusted to follow the company line. They probably always ask for proof or data to back up [...]
Analytics 1.0 – A Case of Velleity
Expecting Different Results From Doing the Same Thing Velleity is a word that has dropped out of the general vocabulary, unfortunately. I am attempting to bring it back, as it has more relevance now than [...]
Bad SEO Advice
10 SEO Myths to Avoid: Bad SEO Advice That Won't Go Away A few years ago, I was on a flight seated next to a woman who ran a small [...]
If Someone Wants To Talk About You, Encourage Them!
When it comes to blogging, I find myself on both sides of the coin. Here at SiteLogic, we heavily advocate blogging for business as a great customer service/link/traffic resource. We also know how valuable it [...]
Make Your Website Content Explode
The importance of words Mao Tse-Tung understood the power of words when he wrote that “words are like little dynamite sticks in people’s minds . . . .” He was talking about communism, but the [...]