Content Marketing
Unlock the power of search. Practical, actionable strategies that drive visibility in both traditional search engines and AI-powered platforms.
From keyword research and technical SEO to optimizing for language models and AI-generated overviews, you’ll find real-world insights, practical tips, and no-fluff guidance to turn rankings into results.
Content Marketing Articles:
College Students Can’t use Search Engines
Do you ever read an article about some research that stays with you for days, maybe weeks? That happened to me this month as two articles, seemingly unrelated, stayed with me throughout the Thanksgiving [...]
The Difference Between the What and the WHY
It isn’t popular to talk about the shortcomings of the US educational system, but it is an issue that is clearly preventing this country from developing the worlds next generations of thinkers and innovators. "Why [...]
Book Review: Why We Buy
Paco Underhill’s Why We Buy: The Science of Shopping. This was one of the most fascinating books I’ve read in the past few years. While it briefly touches on Web sites and Internet marketing, I [...]
Links are Worth Much More than Rankings
The other day, my friend Jennifer and I were having an argument discussion about what has really changed in the search optimization industry since the early days. Her contention was that content was the most [...]
Data Visualization by Edward Tufte
Tell Better Stories with Data Last week I had the privilege of attending a seminar given by Edward Tufte. Tufte is recognized as an authority on Data Visualization and he offers extensive examples of incredible [...]
The Long Tail and Search Intent: Why Keyword Research Still Matters in 2025
The Long Tail...of Everything The Long Tail and the Power of Intent: Why Keyword Research Still Matters When Chris Anderson’s The Long Tail was first published, I was eager to get my hands on it. [...]
Analytics is Not a Passive Activity
I’m surprised by the number of people that fire up their analytics programs and blindly expect to be “spoken to” about the status of the site. I’m not sure what people expect, as clicking through [...]
The 3 C’s of Marketing.
From Duct Tape Marketing, John Jantsch explains the three C’s of a Universal Business Strategy – could this be The Unified Theory? From the thinking that ultimately, every business is an information business, in that [...]
Why are Analytics so Difficult?
Almost every company I talk to wants to know which data table, which numbers, which analytics package will provide answers. The unifying question is “What should we be looking at?” I restate the question to [...]
How Users See Your Site
The past few weeks have been a blur – at least my kids still remember me. It started by going to Toronto to speak at the Search Engine Strategies conference. I decided to attend a [...]
LEGO’s Incredible Marketing Strategy
The LEGO Company has been making great moves lately, moves that are building the online presence of the company and rewarding loyal customers. I remember playing with Lego’s as a child and they provided hours [...]