Search Engine Optimization
Unlock the power of search. Practical, actionable strategies that drive visibility in both traditional search engines and AI-powered platforms.
From keyword research and technical SEO to optimizing for language models and AI-generated overviews, you’ll find real-world insights, practical tips, and no-fluff guidance to turn rankings into results.
SEO Articles:
Are You Creating a Customer Experience?
While browsing websites for gift ideas, I am constantly seeing the awesome potential of multimedia. Now that there are multiple social websites for almost every kind of media, the potential for customers to be exposed [...]
The Rules of the Conversation
Scenario #1: You are in a conversation at a party, maybe with one or two other people, and someone comes up, interrupts, and starts talking about something completely different. They typically end up controlling the [...]
The Consumer Break-up
Topics just seem to write themselves. Once I start done the branding pathway, content springs up all over the place. Much like you notice more VW’s on the road after you just bought one. Here's [...]
Branding v Optimization- Something Has to Give.
Hot on the heels of my last article, "The Basics of Search Engine Optimization", many commenters and emailers have let me know their opinions and stories about branding conflicts with search marketing. In-house SEO's feel [...]
The Basics of Search Engine Optimization
This morning, I presented at the Direct Marketing Association’s ACCM conference (for catalog retailers.) I always enjoy these specialized conferences because we can talk specifically about selling products online and how SEO can increase business, [...]
Social Traffic: Useless Gossip or Powerful Word of Mouth
From the earlier article that I wrote, Social Media Under the Microscope, a lot of conversation was spawned as a result of the data findings. Many questions seemed to have been answered, as many people [...]
No Goals – No Analytics!
I was reviewing some old articles on analytics when I caught last summer's DM News Report on Analytics. I was impressed at the amount of information contained about the business case for analytics, all coming [...]
How to Get Links Without Trying
“How to Get Links without Trying” or Organic Link Building Linkbaiting is a hot topic right now. However, one of the funniest definitions of creating linkbait was to “forget linkbait, think about the user first, [...]
The Three C’s of Marketing: Revisited – Content, Context, Community
In a previous article I talked about the 3 C’s of Marketing as explained at John Jantsch’s Duct Tape Marketing. However, in a recent business meeting, an associate explained their 3 C’s as the following [...]
Robots.txt for the Rest of Us
The robots.txt file. Nothing can be more confusing to a website owner as the robots.txt file. Born out of technology in the programming world, the robot.txt file is nothing more than a server command for [...]
Analytics According to Captain Kirk
The Red Shirt Phenomenon In my seminars, I enjoy teaching analytics because the fun is in finding effective and memorable methods to help people understand the concepts. One of my favorites is an analysis [...]
Observing Website Accessibility
Website Accessibility Testing For many years, I was heavily involved in the Accessibility Community for programming, testing and developing accessible websites. So much so that I even ran a blog on it for many years. [...]
Social Media – Under the Microscope
There has been a stir in the SEO community; the buzz this past year has been all about social media. Getting your site listed on Digg, StumbleUpon, Reddit, whatever the flavor, it’s all getting to [...]
The Lost Art of Sales
Digital Marketing Needs Sales Knowledge SEO Isn't Enough Search and Social Media Marketing seems to be at the top of mind for companies and entrepreneurs that develop sites and expect the world to come, much [...]
Three Downsides to Social Media
Many articles in the past months have left people wondering as to the future of social media sites such as DIGG, Del.icio.us, Reddit, Netscape, and many others. Lee Odden shared his frustration when he saw [...]
10 ways that SEO (website marketing) is like Sales
It seems like I’ve always been in sales. Even when your background is marketing it sometimes just turns into raw sales. I’ve always been fascinated by the sales process, but just as horrified by it [...]