Endless Coffee Cup Podcast: “Social Handshakes”

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Endless Coffee Cup Podcast: “Social Handshakes”

Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason talk about what makes a great Social Media campaign, as well as expectations versus reality of social media marketing.

Matt and Jason both share about campaigns they’ve worked on as well as campaigns that have their attention as an example of great execution. They’ll provide their opinions about the necessary elements that come together to develop, define and execute a strategy.

They wrap up the discussion about how to market in the Social Media world, offer different views of content as examples, and look to the future as to “what’s next.”

Jason and Matt in the Coffee Cup Studio

Matt & Jason in the Coffee Cup Studio

About the Author:

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.

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