The Words We Choose.
Words are central to this episode. How words are used, interpreted or even abused. Words are powerful influencers and invite us to participate, or words can be repelling – pushing us away.
Our discussion starts with Agency practices. The evolving “advertiser” from Mad Men to today. What do people think when we say that we work in marketing? Creative processes, design, and review structures have to change with the commoditization of many typical agency practices.
A particular side conversation erupts when we bring up the type of advertising that attempt to be relevant to anyone at any time. For example, we examine attempts by major brands attempting to make themselves relevant as a Mother’s Day option. You may have some examples to contribute as well.