Rhetoric saturates our daily lives, yet many are unaware of the powerful means of persuasion that are constantly leveled at us in marketing, politics and social conversation.
“Political language is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.”
You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is?
Sue joins me as we explore our rhetorical roots and survey Aristotle’s work. Written more than 2,000 years ago, his book provides a systemized development of persuasion and how to engage an audience.
Rhetoric for today
We discuss how rhetoric is alive and well today, how it is used in business and politics and how to understand when it is being employed.
Dive in with us as we examine this great work and how it informs marketing and persuasion in today’s marketplace.
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