Marketing to Affluent Hispanic Communities
The beauty of America has always been its cultural diversity. There is much that we can learn from each other and celebrate among each other. Gabriella Alcantara-Diaz joins me at the conclusion of Hispanic Heritage month to discuss the evolving, culturally diverse landscape. The Hispanic community is becoming increasingly affluent, which has significant implications in economic growth, lifestyle preferences, entrepreneurs, and community identity.
Gabriella shares her exciting #CultureRunsDeep campaign which highlights the impact culture in Latin communities, small businesses, and corporate openness.
Forbes: Hispanic Americans are Rapidly Accumulating Wealth and What it Means for Brands
Al Dia: US Latino Economic Output Would Rank 5th in World GDP
Global News Wire: US Hispanic Population Grew 89% since 2000. Will exceed 74 Million Consumers by 2028
Merrill: Family and the financial priorities of the Hispanic/Latino community
CEO & Co-Founder, Semilla Multicultural
LinkedIn: Gabriela Alcantara-Diaz | LinkedIn
Gabriela ‘Gaby’ Alcantara-Diaz is a dedicated cultural brand strategist with over 30 years of
marketing and communications experience in helping clients cultivate meaningful brand growth
through enriching consumer brand relationships with an increasingly diverse, dynamic and
upwardly mobile Hispanic America.