Marketing the Biggest Event in the World

In October 2021, the world convened in Dubai for Expo 2020.  Delayed by the pandemic, it opened and welcomed millions of people from around the world. For the next 6 months, over 24 million people visited Expo 2020 and marveled at the experience. 191 countries particpated, many by building amazing pavilions that shocased their country and their efforts at sustainability, the theme of Expo 2020.

Superstars such as Andrea Bocelli, Ellie Goulding, Christina Aguilara, Yo-Yo Ma, Norah Jones, Coldplay, Prince William, Cristiano Ronaldo and many other global celebrities, spots personalities and decisions made appearances.

But what goes on behind the scenes? What is you had to manage the social media team for this once-in-a-lifetime event? My friend, Mohtab Arabiat did just that, and gives us the insider’s view of what it takes to undertake the social media for a long-term worldwide event. From creating over 200 pieces of content per week to being under the political microscope, Mohtab shares how he managed teams, and workflows to keep the content flowing during this amazing event.

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Featured Guest:

Mohtab Arabiat

Mohtab Arabiat

Director of Social Media, Expo City Dubai

LinkedIn: Mohtab Arabiat | LinkedIn