Endless Coffee Cup Podcast: “What Are the Marketing Skills of the Future?

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Endless Coffee Cup Podcast: “What Are the Marketing Skills of the Future?

Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills marketers will need in the Age of Automation.

Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!

It isn’t just soft skills alone, but in combination with technology and data:

  1. Ability to persuade
  2. Ability to take data to decisions
  3. Writing skills
  4. People Skills
  5. Making tactics from strategy

In addition, LinkedIn Talent Solutions just published their 2019 Global Talent Trends.
Soft Skills are the top the hiring trends for 91% of HR professionals!

  1. Creativity
  2. Persuasion
  3. Collaboration
  4. Adaptability
  5. Time Management

Join Matt and Mike as they discuss training needs for future marketing professionals and preparing companies for the challenges of the next 30 years. Combining the soft skills with technical knowledge is more important than ever for a company to excel and get the most from their teams.

About the Author:

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.

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