Does Influencer Marketing live Up to the Hype?
Influencer Marketing has become one of the latest shiny objects in marketing and popular culture, but does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing both done well and performed poorly.
Matt and Ashley discuss the following topics:
- How should a business approach influencer marketing?
- How does it compare to other marketing channels?
- What does a good influencer arrangement look like?
- How do you find a suitable influencer?
- Should you even consider influencer marketing?
Influencer marketing is nothing new. Celebrities have been endorsing products for years. The only thing that has really changed is the definition of the word “celebrity.” The rise of Instagram, YouTube, blogging and social media have enabled individual content producers to gain followings. Many of these followings are highly desirable audiences for advertisers.
Cut past the hype and get information to help you make informed decisions about influencer marketing for your business. Don’t just jump on the influencer bandwagon before doing your research. Join Matt and Ashley as they discuss the highs, the lows, and the shameful side of influencers.
Matt & Ashley in the Endless Coffee Cup Studio