How Evolutionary Psychology and Behavioral Science Inform Our Choices and Behavior.
Matt Interviews Time Ash ahead of the release of his book, “Unleash Your Primal Brain.”
Tim Ash is one of the industry’s leading experts on conversion optimization. He has used his education and background in Cognitive Science and Computer Engineering to distinguish his approach.
Matt & Tim discuss how evolutionary psychology explains many of the behaviors that users exhibit, and how marketers can adapt many of these principles into their campaigns. Seemingly subtle cues can greatly influence people’s choices and behavior.
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