SiteLogic launches digital marketing certification courses which feature more learning by doing, less watching video. Students who’ve completed Matt Bailey’s preparatory course on LinkedIn are earning 87.32% pass rate [...]
The New Influencers: More Celebrity than Authority? Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." [...]
What is the Value of a Formal Education in Digital Marketing? Many in the digital marketing industry think that a formal education is unnecessary. [...]
How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Primarily driving this discussion are the recent increase in accessibility lawsuits. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.
Usable Expectations Pay attention to this episode! As Kim and Matt agree, the simplest changes to a website can make the biggest impact in [...]
Another conversation with OMCP Founder, Michael Stebbins In this conversation Michael and I dig into the competencies required for digital marketing. We discuss training [...]
My conversation with Michael Stebbins, founder of OMCP This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as [...]
In the marketing space, there is constant talk about customer advocacy in social media, making moments matter and all things surrounding the digitally-based customer conversation. However, I believe that we tend [...]