[Podcast] How Should You Start Your Digital Marketing Career?
Matt Bailey2023-04-18T22:50:57-04:00How Should You Start Your Digital Marketing Career? Should you go work for a brand, business, or agency? Listener question: I am just starting [...]
SiteLogic launches digital marketing certification courses
Matt Bailey2022-01-25T22:22:28-05:00SiteLogic launches digital marketing certification courses which feature more learning by doing, less watching video. Students who’ve completed Matt Bailey’s preparatory course on LinkedIn are earning 87.32% pass rate [...]
[Podcast] Interview with Mark Schaefer about the Influencer “Minor Leagues”
Matt Bailey2022-03-19T01:18:02-04:00The New Influencers: More Celebrity than Authority? Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." [...]
[Podcast] ‘Straight Outta Context’ with T Adeola Osinubi
Matt Bailey2022-03-19T01:23:53-04:00What is the Value of a Formal Education in Digital Marketing? Many in the digital marketing industry think that a formal education is unnecessary. [...]
Endless Coffee Cup Podcast #31: “Digital Accessibility Matters”
Matt Bailey2021-08-04T15:33:06-04:00How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Primarily driving this discussion are the recent increase in accessibility lawsuits. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.
Endless Coffee Cup Podcast: “Usable Expectations”
Matt Bailey2021-08-26T20:57:17-04:00Usable Expectations Pay attention to this episode! As Kim and Matt agree, the simplest changes to a website can make the biggest impact in [...]
Endless Coffee Cup Podcast: “Training Programs”
Matt Bailey2021-08-26T18:04:47-04:00Another conversation with OMCP Founder, Michael Stebbins In this conversation Michael and I dig into the competencies required for digital marketing. We discuss training [...]
Endless Coffee Cup Podcast: “Marketing Standards”
Matt Bailey2021-08-26T16:48:37-04:00My conversation with Michael Stebbins, founder of OMCP This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as [...]
The Overlooked Marketing Channel: Customer Referrals
Matt Bailey2024-03-19T16:25:37-04:00In the marketing space, there is constant talk about customer advocacy in social media, making moments matter and all things surrounding the digitally-based customer conversation. However, I believe that we [...]