Defining Social Media Marketing, Part 2! Defining Social Media Marketing, Part 2 Did you miss the first part? Here is Defining Social Media Marketing, [...]
Defining Social Media Marketing Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's [...]
Another day, another crop of terrible LinkedIn connection requests. Now don't get me wrong. I love LinkedIn. But has LinkedIn become Tinder for business professionals? Every request seems to be a stale, uninspired attempt at making a sale. But let’s be serious, it isn’t even a real connection.
Matt’s LinkedIn inbox is full of requests, and most are lamentable as they are forgettable. Sue Grabowski joins us again to discuss the dismal state of “making the pitch.” When you send a LinkedIn request – are you taking the time to create a relationship or simply adding a connection? Sue and Matt wonder if social media and networking technology has reduced the value – and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests.
Big Numbers Lie - Always Lessons Learned about Big Numbers In a phenomenon that is not just peculiar to the digital marketing industry, people love big numbers. Big numbers communicate [...]