A Margin of Importance

2021-12-16T22:41:57-05:00

Overwhelming Data Making sales is one thing, making money is another. In working with so many people over the year, it is wonderful to be a part of [...]

A Margin of Importance2021-12-16T22:41:57-05:00

Big Numbers Lie – Ego Edition

2021-12-17T18:16:45-05:00

Big Numbers Lie - Always Lessons Learned about Big Numbers In a phenomenon that is not just peculiar to the digital marketing industry, people love big numbers. Big numbers communicate [...]

Big Numbers Lie – Ego Edition2021-12-17T18:16:45-05:00

Clicks, Conversions and Costs

2021-12-17T18:24:14-05:00

What are you measuring? In the sessions I teach around the US and around the world, I find that people have been programmed to think in terms of clicks.  Clicks, [...]

Clicks, Conversions and Costs2021-12-17T18:24:14-05:00

5 Easy Email Rules for Better Open Rates

2021-12-17T18:38:29-05:00

Everyone knows that getting people to open emails these days can be a challenge, especially when we are getting inundated with dozens of messages a day. Make sure you are [...]

5 Easy Email Rules for Better Open Rates2021-12-17T18:38:29-05:00

Caveman Analytics

2021-12-17T18:59:35-05:00

I couldn’t believe it when i saw it, but here it was. A national retailer sent me the analytics reports that their SEO company was giving them. In exchange for [...]

Caveman Analytics2021-12-17T18:59:35-05:00
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