Philosophy and the Modern Marketer What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have [...]
Another conversation with OMCP Founder, Michael Stebbins In this conversation Michael and I dig into the competencies required for digital marketing. We discuss training [...]
Overwhelming Data Making sales is one thing, making money is another. In working with so many people over the year, it is wonderful to be a part of [...]
In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we [...]
Big Numbers Lie - Always Lessons Learned about Big Numbers In a phenomenon that is not just peculiar to the digital marketing industry, people love big numbers. Big numbers communicate [...]
What are you measuring? In the sessions I teach around the US and around the world, I find that people have been programmed to think in terms of clicks. Clicks, [...]
Everyone knows that getting people to open emails these days can be a challenge, especially when we are getting inundated with dozens of messages a day. Make sure you are [...]
I couldn’t believe it when i saw it, but here it was. A national retailer sent me the analytics reports that their SEO company was giving them. In exchange for [...]
