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OMCP 2019 Role Delineation Study


How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.

OMCP 2019 Role Delineation Study2019-08-23T14:02:28-04:00

Communicate Data with Stories


Let's face it. Don't Be Boring With Your Data! Charts, graphs and reports are not an enjoyable way to spend an afternoon meeting. They are the death blow [...]

Communicate Data with Stories2021-12-16T22:03:51-05:00

The Elusive Reader


People do not read online content. Nearly every study since the dawn of the browser has shown the same thing, people do not read your website.  However, that is [...]

The Elusive Reader2024-03-19T16:05:38-04:00

The Ability to Question with Authority


Cultural critics and wordsmiths gather around for this outstanding foray into verbal investigation. Have we lost our way when declaring ideas? Why has the declarative been exchanged for the [...]

The Ability to Question with Authority2021-12-17T20:18:00-05:00
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