Invest in the individual instead of investing in trends.
In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or “next” tactic.
In this episode, Matt brings his #7 skill, Presenting Data
The ability to stand in front of people and relate data, information, a pitch, or any type of persuasive content is one of the most highly prized skills in an organization. Yet this valuable and prized skill is not taught! Yes, it can be learned and it can be improved. Speaking in front of others does not have to be a scary experience!
However, for some reason, marketers – the ones that study audiences and develop creative, emotionally connected messages to motivate action…when they present internally, default to a left-bran presentation of charts, graphs, and data tables. How does this marketing-ability change so dramatically when resenting in-house? Matt presents the 4 levels of reporting data and information and how marketers can not only improve their credibility, but also their effectiveness when communicating to managers and the C-suite.
Past episodes in this series:
Part 1: 7 Digital Marketing Skills that Won’t Go Out of Style
Part 2: 7 Digital Marketing Skills That Won’t Go Out of Style: #1 Media Literacy
Part 3: 7 Digital Marketing Skills That Won’t Go out of Style: #2 Writing
Part 4: 7 Digital Marketing Skills That Won’t Go out of Style: #3 Analytics
Part 5: 7 Digital Marketing Skills That Wont Go Out of Style: #4 User Experience
Part 6: 7 Digital Marketing Skills That Won’t Go Out of Style: #5: Business Acumen
Part 7: 7 Digital Marketing Skills That Won’t Go out of Style: #6: Asking Questions