[Podcast] Turn the Tide on Programmatic Fraud with Analytics
Matt Bailey2022-02-28T17:53:29-05:00Turn the Tide on Programmatic Fraud with Analytics Turn the Tide on Programmatic Ad Fraud with Analytics Dr Augustine Fou, Ad Fraud expert, joins [...]
[Podcast] #50: The Myth of Microtargeting
Matt Bailey2022-03-23T14:03:33-04:00The Myth of Microtargeting Publishers moving to a contextual-only ad model are experiencing better sales and revenue. Will eliminating third-party cookies make the internet experience [...]
Endless Coffee Cup Podcast #42: The Amazing World of Ad Fraud
Matt Bailey2022-05-02T14:41:22-04:00The Amazing World of Ad Fraud Uber turns off 2/3 of their programmatic ad spend ($150 million) – and sees no change in results. [...]