So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, [...]
Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The [...]
Sadly, I find that many companies are still reporting the "Caveman Analytics" of; Unique Visitors, Avg. Time on Site and Page Views. I call this Caveman because we were [...]
I couldn’t believe it when i saw it, but here it was. A national retailer sent me the analytics reports that their SEO company was giving them. In exchange for [...]
