[Podcast] The History of Search Engines
Matt Bailey2022-10-07T16:41:52-04:00The History of Search Engines The History of Search If you regularly read articles about search engines, then you've probably read Barry's words. No [...]
[Podcast] Why No One Talks About the Long Tail Anymore
Matt Bailey2022-03-30T15:06:54-04:00Why Doesn't Anyone Talk About the Keyword Long Tail Anymore? Remember the Long Tail? When Google removed keyword referral data from analytics in Sept [...]
[Podcast] Why is SEO so Undervalued?
Matt Bailey2022-03-19T01:08:56-04:00Why is SEO so Undervalued? Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing [...]
[Podcast] Google Strong-Arms an Update
Matt Bailey2022-02-11T22:49:55-05:00Google, The 800-pound internet gorilla, forces an update. Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more [...]
[Podcast] SEO Myths That Won’t Go Away
Matt Bailey2022-03-19T01:14:15-04:006 SEO Myths that just won't go away. SEO is a tricky business to begin with, and it isn't helped by the amount of [...]
Endless Coffee Cup Podcast #36: Don’t Go Chasing Algorithms
Matt Bailey2022-05-02T15:39:55-04:00Don't Go Chasing Algorithms "HELP! I’ve lost my rankings in Google! It must have been the new algorithm!" If I had a dollar for [...]
Nail Geo-Rankings and Learn Where Your Site has Optimal Impact
Rich2021-12-17T18:37:01-05:00There are many obstacles in understanding the reach of a website, and organic geo-rankings are just one more thing we need to pay attention to. Observing how your site ranks [...]
Your Search Engine Rankings Reports are Wrong
Matt Bailey2021-12-17T19:52:25-05:00Search Engines do not like ranking report software. Period. In the past, some search engines allowed an API access key to be used for ranking report software, and it can [...]
Analytics – Fun and Easy Part 3: Segmentation Finds Motivation
Matt Bailey2021-12-17T20:04:51-05:00Part 1: Analytics: Is it Fun or Easy? Part 2: Ambiguity is Opportunity Part 3: Segmentation Finds Motivation Why Segmentation? Segmentation is the principle that people come to the website [...]
Multi-Channel Marketing and Self-Fulfilling Prophesy
Matt Bailey2021-12-17T20:13:23-05:00Multi-channel merchants suffer from a self-fulfilling prophesy, and it is completely understood. On the surface, it makes perfect sense. For those that slept through Psychology 101, Self-fulfilling prophesy is when [...]