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Topics just seem to write themselves. Once I start done the branding pathway, content springs up all over the place. Much like you notice more VW’s on the road after you just bought one.
Jennifer at Search Engine Guide tipped me on this one – A funny mini-drama about the break up of a consumer and an advertiser. Much like the debate that goes on between branding (corporate objectives) and optimization (searcher objectives) this video goes to the heart of the problem – communication.
The businesses that are spending time communicating with people, getting involved in their communities, and offering dialogue rather than ad agency research are the ones that are rated highly by consumers. The businesses that rely on their legal and marketing departments to deliver carefully-crafted messages are the ones being rejected by the consumer community.
The internet has allowed consumers to have unparalleled transparency into businesses and most companies are feeling very vulnerable. That is – unless they are sticking their heads in the sand, and ignoring the conversation that is already taking place around them.
Bottom line - Do you know what your customers think of you?
Enjoy: The Break Up
Related Posts:
Branding v Optimization- Something Has to Give
The Basics of Search Engine Optimization
10 Ways that Website Marketing is like Sales
Matt Bailey is the owner and founder of SiteLogic and has over a decade in the web marketing industry. He focuses on consulting and training to help companies take control of their websites and marketing strategies.
That’s a very entertaining video - not “funny” per se, since it’s got just a bit too much of the bitter truth in it to leave me rolling on the floor…
I’ve definitely had the “beating my head against the wall” experience with clients and their advertising aims before…
Comment by Joe Dolson | June 8, 2007 @ 5:37 pm
Hit a lot of true points. Nicely done, thanks for sharing.
Comment by Linda Bustos | June 11, 2007 @ 8:35 pm
I thought it was very poignant or hit the nail on the head. Its time for the ad agencies to sit up and notice.
Comment by David Temple | June 14, 2007 @ 11:53 am
Nice video, pretty funny and like some people said above hit the nail on the head. Thanks for sharing.
Comment by Brandon Livengood | August 11, 2007 @ 1:44 pm