Marketing: It All Starts with Strategy
Effective marketing starts with strategy—not trends, tools, or tactics.
A clear marketing strategy aligns your goals, audience, message, and channels to drive meaningful results across both traditional and digital platforms. Without it, even the best campaigns can miss the mark.
This series of podcast episodes explores core marketing strategy principles through conversations with experienced marketers, business leaders, and educators. You’ll learn how to structure plans, make informed decisions, and connect marketing efforts to business outcomes. These episodes will help you build a strategic foundation that supports growth, adapts to change, and outlasts the latest fads.
Marketing Strategy Episodes:
Customer-Driven Business Strategy: Build Products People Actually Buy | Entrepreneur Guide
The Backward Entrepreneur: Why Customers Should Drive Your Business Decisions (Not Your Great Ideas) Most entrepreneurs have it backwards. They fall in love with their product first. Ask customers second. Wonder why [...]
Defining the Difference between Certificates and Certification in Digital Marketing
Decoding Digital Marketing Certificates and Certifications: Defining the Standards for Industry Recognition One of these is not like the other. In today's competitive job market, individuals seek various credentials to stand out from the [...]
What Does it Take to Be a Rockstar CMO?
How to Get Hired in Digital Marketing Matt welcomes fellow Marketing Podcast Network associate, Ian Truscott, host of Rockstar CMO podcast. Ian talks about the challenges of building marketing teams and [...]
The 7 Elements of Primal Branding: Build Communities That Drive Sales
The Seven Pillars of Primal Branding In an era where consumers are bombarded with thousands of marketing messages daily, most brands struggle to create lasting connections. While companies pour millions into [...]
Digital Communication Careers: Public Information & Crisis Communications
What Police Crisis Communications Can Teach Every Marketer Christine Townsend spent years as a director of communications for London's police, managing everything from the 2012 Olympics to historic sex abuse scandals. Her lessons on trust, [...]
When NOT to Communicate
Podcast Spotlight: Tiny Giants Listen in to T Osinubi's podcast interview of Matt A podcast swap, as I feature previous guest, T Adeola and his podcast: Tiny Giants Good [...]
7 Skills That Never Go Out of Style – #7 Presentation
7 Digital Marketing Skills That Never Go Out of Style Skill #7: Presentation Skills Invest in the individual instead of investing in trends. In this single shot episode, Matt [...]
Marketing to Affluent Hispanics
Marketing to Affluent Hispanic Communities The beauty of America has always been its cultural diversity. There is much that we can learn from each other and celebrate among each [...]
7 Skills That Never Go Out of Style – Media Literacy
7 Digital Marketing Skills That Never Go Out of Style Skill #1: Media Literacy Invest in the individual instead of investing in trends. Part 1: 7 Digital Marketing Skills [...]
7 Digital Marketing Skills That Never Go Out of Style
7 Digital Marketing Skills That Never Go Out of Style Invest in the individual instead of investing in trends. In the single shot episodes, Matt will respond to listener [...]
Why a Podcast? Moving from Pages to Podcasts
Why a Podcast? Podcasts versus Pages: Visitor Engagement and Audience Interaction In this single shot episode, Matt talks about online engagement, the nature of podcasting as a [...]
Build Your Brand and Your Business Through Personal Networking
The Value of Networking The Value of Networking I sit down for virtual coffee with LeTip CEO, Kim Marie Branch-Petit to discuss the value of networking. If I could [...]
Examining the Customer Journey
Building the Customer Journey What does it take to build a real-world customer journey? After reading a well-known source that claimed that people "don't just wake up and decide [...]
The Rich Investment of Multicultural Marketing
The Rich Investment of Multiculturalism While this conversation takes place during Hispanic Heritage Month, this conversation with Gaby was long overdue, and it certainly won't be the last. Multiculturalism [...]
Are You Building or Eroding Trust Through Your Digital Marketing?
How Valuable is Trust? John Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad. [...]
Are Marketers Ignoring the Impact of the Pandemic?
Marketing's Lack of Empathy in a Pandemic Where is the Real Empathy? Any number of marketing media articles are focused on the economics of the pandemic. From spend [...]