An interesting move from Google has search marketers reacting in anger, amazement and disgust. Google, after years of providing search referral information, has decided that users that are “logged-in” to [...]
3 of the most important elements in designing the content of a webpage are color, contrast and font size. These three elements are amazingly useful when used properly, and mean [...]
Internet Marketing: An Hour a Day This exciting project was the work of over 14 months of research and development for presenting a start-to-finish guide to internet marketing. The book [...]
Search Engines do not like ranking report software. Period. In the past, some search engines allowed an API access key to be used for ranking report software, and it can [...]
Bounced visitors are worthless right? Not necessarily, they may be loyal to you, and visit many times.
Part 1: Analytics: Is it Fun or Easy? Part 2: Ambiguity is Opportunity Part 3: Segmentation Finds Motivation Why Segmentation? Segmentation is the principle that people come to the website [...]
Part 1: Is Analytics Fun or Easy Part 2: Ambiguity is Opportunity Hamster-Wheel Analytics From Part 1, setting goals is the first and only place to start when developing an [...]
Multi-channel merchants suffer from a self-fulfilling prophesy, and it is completely understood. On the surface, it makes perfect sense. For those that slept through Psychology 101, Self-fulfilling prophesy is when [...]
I’ve read two books in the past few weeks, and have been amazed at the difference they make in my understanding of two subjects: Grammar and Algebra. I wish I [...]
Your analyst is the most dangerous person in your company. A good analyst is one that cannot be trusted to follow the company line. They probably always ask for proof [...]
