What is the Value of a Formal Education in Digital Marketing?

Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only disagrees with that thought but is also taking action to remedy the situation.

In his book, Straight Outta Context, he explains how he was taken in by bad actors who were more than happy to take his money and teach outdated, questionable, and even dangerous techniques to gain rankings in Google.

It wasn’t until he enrolled in a degree program that he learned the marketing principles, formal approaches, and industry best practices. He now teaches others not to be taken in by the “just Google it” crowd as an alternative to education.

Matt and T talk about the benefits of education and the lessons that they both took from the college experience. However, they also recognize the many obstacles facing today’s generation of students and the additional barriers facing low-income families and minorities.

Featured Guest:

T Adeola Osinubi

Marketer | Educator | Author | Speaker

LinkedIn profile:  T. Adeola Osinubi | LinkedIn

Website: STEM Whisperers

Book: Straight Outta Context

About T Adeola:

From the City that birthed flight, funk music, and the classic literature of Paul Laurence Dunbar; T. Adeola is the next classic hail from Dayton, OH.

A “pain in the teacher’s class” turned successful Young Black Professional, T. Adeola transitioned from being a card-carrying member of “The Bad Kids Club” with chronic suspension, truancy and barely graduating High School to graduating Salutatorian from Full Sail University’s Digital Marketing Bachelor of Science degree program. From there, he went on to manage search, social media and email marketing campaigns for national and international conglomerates including Cox Media Group, ACCO Brands and Procter & Gamble (P&G).

Having managed interactive, digital and mobile programs of various complexities; now he’s on a mission to pay it forward by helping troubled males of color escape the school-to-prison pipeline by tapping into their greatness and exposing them to the benefits of professionalism. To that end, he co-founded STEM Whisperers; a College & Career Readiness STEM Workforce Development Program designed to replace the school-to-prison pipeline with a Marketing Technology (MarTech) career path.

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