In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You’ll hear about the power of a persona walk-thru, be introduced to “heuristics,” and learn the value of a task-based test to evaluate your website. Of course, you’ll also hear plenty of real-world examples as we go along.
As with any usability efforts, these tests uncover issues that may have never been considered, or are unique to your specific audience. Once the issues are resolved, a business typically sees a drastic improvement in usage, sales or leads.
Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN.
As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.