In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You’ll hear about the power of a persona walk-thru, be introduced to “heuristics,” and learn the value of a task-based test to evaluate your website. Of course, you’ll also hear plenty of real-world examples as we go along.

As with any usability efforts, these tests uncover issues that may have never been considered, or are unique to your specific audience. Once the issues are resolved, a business typically sees a drastic improvement in usage, sales or leads.

If you need to catch up, here is the first part of Matt & Kim’s talk.

Show Notes & Resources:

Books:

The Shallows: What the Internet is Doing to our Brains by Nicholas Carr

Websites:

Web Content Accessibility Guidelines (WCAG) 2.1- http://www.w3.org/TR/WCAG21/

Section 508 – http://www.section508.gov/content/learn

Web Accessibility Initiative: https://www.w3.org/WAI/