Pay attention to this episode!
As Kim and Matt agree, the simplest changes to a website can make the biggest impact in your business. Of course, it is all about knowing which changes to make. That is where Kim’s experience in Human Factors enables her to find the problems that website designers, owners and marketers will often overlook.
They discuss multiple factors that both inhibit visitors from a successful visit, and the factors that increase your effectiveness. You may be surprised at some of the simplest things you can do to improve your business online. We’re sure that you may find dozens of tips in this episode.
Show Notes & References:
The Shallows: What the Internet is Doing to Our Brains by Nicholas Carr
Jacob Nielson – Nielson Norman Group
Don’t Make Me Think, Revisited by Steve Krug