Endless Coffee Cup Podcast: “Usable Expectations”

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Endless Coffee Cup Podcast: “Usable Expectations”


In this episode, Matt welcomes Kim Krause-Berg, a long time industry friend and colleague.  Kim and Matt reminisce about the early days of the industry, but then launch into the critical role of testing and human factors.

Pay attention to this episode!

As Kim and Matt agree, the simplest changes to a website can make the biggest impact in your business. Of course, it is all about knowing which changes to make. That is where Kim’s experience in Human Factors enables her to find the problems that website designers, owners and marketers will often overlook.

They discuss multiple factors that both inhibit visitors from a successful visit, and the factors that increase your effectiveness. You may be surprised at some of the simplest things you can do to improve your business online. We’re sure that you may find dozens of tips in this episode.


Show Notes & References:

The Shallows: What the Internet is Doing to Our Brains by Nicholas Carr

Jacob Nielson – Nielson Norman Group

Don’t Make Me Think, Revisited by Steve Krug

Technical Notes:

Once you think you have things worked out with microphones, stands, recording interfaces….well, things change. Welcome to podcasting. I’m still working out the set-up with two new microphones and the banging you’ll hear in this podcast was from us tapping the desk when we made a point. Unfortunately, the microphone picked it up and amplified it.  So, the mix is a bit “tinny” but it eliminates the big booms that might come across the podcast.

  • Matt

About the Author:

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.


  1. Kim Berg August 24, 2017 at 10:48 pm - Reply

    What a joy it was to chat with you. Thank you so much for this opportunity.

  2. Doc Sheldon August 25, 2017 at 10:39 pm - Reply

    Good stuff – I know the basics of usability and accessibility, but I’m sure there’s more to learn. UX is something I’d definitely like to learn more about, as well as neural marketing.

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