How do you measure the effectiveness of business training?

Many people need to maintain hours to retain their certification and those hours have moved to online training.  Even more, virtual workshops, lectures and social distancing measures have increased as more people are forced to work from home.

How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of data, or simply not knowing where to start. Beyond that, what type of assessments should be used to show that the training was effective?

It isn’t always possible to quantify an immediate, or direct ROI in business training. So how can instructors, managers and trainers go about creating a plan to justify and show training effectiveness?

Articles and Resources mentioned in this episode

Kirkpatrick Evaluation

Kirkpatrick’s Model of Training Evaluation

Survey- Measuring the Business Impact of Learning

The New World Kirkpatrick Model

Kirkpatrick’s Four Level Evaluation Model

3 Ways to Measure Training Effectiveness– John Eades

training paradox

From Lies about Learning, Larry Israelite (ed.)

The typical corporate learning values meeting business objectives, but puts little resources into meeting business objectives or measuring them.

Matt Bailey & Michael Stebbins

Do you like what Mike has to say?

Here are previous episodes with Michael Stebbins:

What are the marketing skills of the future?

A Digital Marketing Trainer’s Playbook

Entrepreneurial Analysis