Endless Coffee Cup Podcast #24: “Disrupting Sport”

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Endless Coffee Cup Podcast #24: “Disrupting Sport”

In this podcast…

We go back to the subject of sport marketing, as Jim Kadlecek returns to join Matt in the studio to discuss disruption in sports.

Summary:

Beyond the playing field, there are enormous events that are shifting the landscape of sport. The biggest is not only the rise of player and team analytics, but back office analytics as more teams and events move to electronic ticketing. With electronic ticketing comes mountains of data on live event attendance. Teams are working to sift through this data and find the trends they can use to marketing more effectively.

In a surprising addition, Matt and Jim talk about the rise of e-sports and the NBA’s adoption of e-sports leagues. From gaming being a hobby, it has turned into a major industry with sell-out crowds and even a role in the upcoming Olympics!

Finally, we cover how fans are demanding more content from their teams and superstars, and how both sports organizations and sport media are responding to the demand.

 

Resources:

Think With Google: 3 Ways Online Video is changing what it means to be a sports fan.

Job Board: Teamwork Online

Sports Business Journal

Sports Business Daily

About the Author:

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.

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