What is OMCA certification?
A passing score on the OMCA exam is required for certification. The OMCA certification is a worldwide standard for digital marketing that verifies the skills, education, and experience necessary to drive digital marketing initiatives. Thousands of leading companies prefer to hire managers and professionals with OMCA credentials.
Is OMCA certification worth it?
Individuals who earn the OMCA certification:
- Stand out to employers and clients as having verified digital marketing skills, education, and experience.
- Earn between 16-26% more than non-certified digital marketers.
- Operate more effectively as a marketing professional, sharing common language and generally accepted practices across multiple disciplines.
Teams that hire and train to OMCA digital marketing standards lead the industry in marketing performance. For example, brands that Bailey has worked with include: Apple Vacations, Eaton, P&G, Disney, Experian, and Gerber Life Insurance Company.
How to get digital marketing certification
SiteLogic’s primary course, Digital Marketing: Core Skills (OMCA certification), prepares individuals and teams for the OMCA exam, which tests the core competency skills in six areas of Digital Marketing:
- Search Engine Optimization (SEO),
- Paid Search (PPC),
- Social Media Marketing,
- Content Marketing,
- Email Marketing, and
- Digital Analytics.
This 40-hour course is comprised of 75 lessons and costs $2,499. For more information, visit SiteLogic Digital Marketing Training.
About Matt Bailey, founder of SiteLogic
Matt brings marketing know-how along with extensive B2B and B2C Sales experience. His training merges sales and marketing goals to produce a more dynamic, efficient and accountable strategy.
He says, “I develop training content and incredible educational experiences for the world’s biggest brands. I’m opening up my training courses for individuals and businesses to access the same high-quality content, on their schedule. My goal is to develop successful, confident, and creative marketers. I want to prepare you for the challenges that every digital marketer faces when pressured to produce results.”
Since 1998, Matt has presented at thousands of companies, conferences and workshops. He is one of the highest-rated presenters world-wide for his ability to communicate complex information in a practical humorous way.
He has authored:
- Internet Marketing: An Hour a Day, 2011
- Wired to be Wowed, 2014
- Teach New Dogs Old Tricks, 2017
When he is not training, Matt resides in a quite rural area of Ohio with his wife of 20+ years and four daughters. He is a beekeeper and enjoys reading with a good cup of coffee.