[Podcast] What Does it Take to Be a Rockstar CMO?
Matt Bailey2023-05-24T12:02:16-04:00What Does it Take to be a Rockstar CMO? "I Enjoy Building Great Brands and Developing People" - Ian Truscott How Does a Rockstar [...]
[Podcast] It’s All About the Brand – Primal Branding
Matt Bailey2023-05-11T12:41:20-04:00Primal Branding: An Interview with Patrick Hanlon How Brands Build Passionate Fans What is Primal Branding Patrick Hanlon has consulted with the worlds biggest [...]
[Podcast] Why No One Talks About the Long Tail Anymore
Matt Bailey2024-03-20T07:57:13-04:00Why Doesn't Anyone Talk About the Keyword Long Tail Anymore? Remember the Long Tail? When Google removed keyword referral data from analytics in Sept [...]
[Podcast] Turn the Tide on Programmatic Fraud with Analytics
Matt Bailey2022-02-28T17:53:29-05:00Turn the Tide on Programmatic Fraud with Analytics Turn the Tide on Programmatic Ad Fraud with Analytics Dr Augustine Fou, Ad Fraud expert, joins [...]
[Podcast] Creating Arabic Influencers
Matt Bailey2024-03-20T07:57:57-04:00Creating Arabic Influencers Creating Arabic Influencers Arabic is spoken by 300-400 million people in 25 countries, yet is only 2% of the content online. [...]
[Podcast] Marketing’s Meaningless Language Problem
Matt Bailey2022-01-31T14:59:50-05:00Marketing's Meaningless Language Problem Marketing has a problem with language...it's meaningless. From impressions to engagement to brand love, marketers have a problem with language. [...]
[Podcast] Interview with Mark Schaefer about the Influencer “Minor Leagues”
Matt Bailey2022-03-19T01:18:02-04:00The New Influencers: More Celebrity than Authority? Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." [...]
Easy Usability Evaluation
Matt Bailey2017-09-07T17:41:47-04:00I don't want to read - Take me to the podcast! Begin by asking 5 Questions about your website: Is my brand and my offer clear? With less [...]
Endless Coffee Cup Podcast: “Authentic Marketing”
Matt Bailey2021-08-16T18:02:35-04:00How Can You Be "Authentic" in Marketing? Matt and Sue attempt to get a handle on the latest buzzword and break it down into [...]
Consistency and Clarity
Matt Bailey2022-01-29T20:50:10-05:00If there is one thing I notice (too much), it is fonts. I love fonts. I love seeing the differences and subtle uniqueness. Just a slight change in the "weight" [...]