[Podcast] 7 Skills That Never Go Out of Style – #3 Analytics
Matt Bailey2022-08-18T10:17:45-04:007 Digital Marketing Skills That Never Go Out of Style Skill #3: Analytics Invest in the individual instead of investing in trends. Part 1: [...]
Endless Coffee Cup #43: Search Engine Algorithm Studies
Matt Bailey2022-10-05T10:36:58-04:00Decoding Google's Search Algorithm How reliable are the SEO Studies that claim to have reverse-engineered Google's search algorithm? In this episode, Jeff Ferguson of [...]
Endless Coffee Cup Podcast #30: “What Are the Marketing Skills of the Future?
Matt Bailey2021-08-03T17:04:41-04:00Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills marketers will need in the Age of Automation. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!
Too Much Data, Not Enough Insight
Matt Bailey2018-10-04T20:36:38-04:00That's the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it... ...there's a lack of marketers who know how [...]