The New Influencers: More Celebrity than Authority? Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." [...]
Build Brand Influence That Lasts Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most [...]
Investigating Influencer Marketing Influencer Marketing has become one of the latest shiny objects in marketing and popular culture, but does it deliver? Matt and [...]
So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, [...]
