I couldn’t believe it when i saw it, but here it was. A national retailer sent me the analytics reports that their SEO company was giving them. In exchange for paying this SEO company thousands of dollars per month for SEO and analytics, this retailer was getting nothing more than screenshots of Google Analytics; screenshots that showed Unique Visitors, Page Views, Time on Site and Top Content. In 2011, I never thought I would still be seeing this, but I can’t believe how prevalent it is, and how much customers accept this artificial substitute for real business-based analysis. On top of that, to simply deliver screen captures and deliver…
FaceBook Marketing for Businesses: Would your lawyer agree to this?
Who owns your social media marketing content?
I had a great question posed to me at a seminar a few weeks ago. The question concerned the ultimate ownership of content, especially when using social media. I knew that FaceBook takes ownership of your content, but I was not sure how the Terms of Service actually read. So I went there to see FaceBook’s legal policy on ownership of Intellectual Property content. And Wow! Was I in for a surprise.
FaceBook’s Terms of Service:
You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In…
An interesting move from Google has search marketers reacting in anger, amazement and disgust. Google, after years of providing search referral information, has decided that users that are “logged-in” to Google will no longer have their search terms show up in website analytics. This move has marketers fuming, as this is an important metric to measure in terms of developing a clear understanding of the search words that people use to find the site and those that lead to conversions. many marketers evaluate those terms in order to better understand the visitor and build content and better user experiences. However, to make this move even more odd, is that Google…
Color, Contrast and Text Size
3 of the most important elements in designing the content of a webpage are color, contrast and font size.
These three elements are amazingly useful when used properly, and mean the difference between action or ignorance. Understanding the important part that these three elements play in capturing the visitor’s attention is critical to today’s online marketing.
Google Analytics finds the Interface
Google is the most recent company to understand the critical role that something as basic as color, contrast and text size have to do with creating a successful user experience. By updating their analytics interface, they have now overcome one of the primary obstacles to gaining great data…
Internet Marketing: An Hour a Day
Release date is set for March 29, 2011
Internet Marketing: An Hour a Day
is now on the way to the printers. The release date is March 29, 2011, but you can pre-order your copy today! This exciting project was the work of over 14 months of research and development for presenting a start-to-finish guide to internet marketing. The book covers the testing of your current site or the considerations to starting a new site, and the development of marketing campaigns to extend the visibility of a business.
What Others are Saying…
Already the book has received great reviews from other peers and experts in the industry: “Matt Bailey is one of my favorite speakers…
Internet Marketing: An Hour a Day
Written by Matt Bailey, President of SiteLogic. Matt presents the start-to-finish guide for marketing online, answering many questions that most businesses don't know to ask!
