SEO & Grade School Basics: Setting up Heading Tags
Remember in grade school when you had to write outlines for every paper you wrote? You had to turn those outlines in before you even started putting pen to paper, and it was for a grade. Take this same concept and apply it to your SEO strategy on your blog or website. Before you start generating a blog post or landing page, revert back to your elementary school eduction for a second and recall that basic outline structure you wrote out hundreds of times. SEO is just like writing an outline, and page rankings are just like those letter grades you used to receive. Set up your page headings correctly:…
Finding the most valuable data for your business within Analytics can be tedious work. You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget what you were analyzing, or completing the same tedious steps to generate the same report every month. Google Analytics has provided several basic tools to help eliminate these scenarios. I will outline these tools using the data for my own Leopard Nation website.
1. Segments
It can be very easy to get caught up in the overall data provided on the dashboard or in any standard report. However, the key to fully analyzing the data of your business lies within segmenting…
Big Numbers Lie – Ego Edition
Big Numbers Lie – Always
Lessons Learned about Big Numbers
In a phenomenon that is not just peculiar to the digital marketing industry, people love big numbers. Big numbers communicate a sense of accomplishment, movement in the right direction, and that things are “good.”
Context sheds light on big numbers
However, I have learned one important principle during my years in online marketing, and that is that big numbers always lie. They lie because they lack context. The more context added, the more numbers become smaller, more understandable, and then finally: small numbers that tell the true story, and communicate the Why? How? and What? which all enable you to…
It’s a new year, which means you’ve probably made some personal goals for yourself. Whether it’s to shed a few pounds or start reading more, a new year should mean goals for your business as well. With a new year, there comes new trends. Every 12 months (or 12 minutes) there’s something new grabbing our – and our clients’ – attention. Based on these new channels, methods or trends, we can start to shape our marketing goals to be more effective and profitable in 2013. When’s the last time you created an annual content plan for your website, blog, email and social media channels? With so much out…
Just when you thought there couldn’t be one more social networking site to put your time into…Pinterest arrived. If you ever had a bulletin board in your room growing up, it was probably covered with pictures and notes all showing off your personality, hobbies, dreams and ideas. The same goes for Pinterest – A way to organize and share all of the inspiring things you find on the web. Think of it as a virtual bulletin board. Pinterest is particularly great for small businesses because it helps you reach your audience in a very creative way – Showing them that you as a business have a strong message and personality…
Internet Marketing: An Hour a Day
Written by Matt Bailey, President of SiteLogic. Matt presents the start-to-finish guide for marketing online, answering many questions that most businesses don't know to ask!
