Marketing Logic Blog

Making Online Marketing Logical

juggling balancing social media

Just Say No – You mean I don’t need every social network?

With the variety of social media avenues to take, how do you choose the best one for you and your cause? You may be hindering your message by blasting it across a variety of mediums rather than using particular social media avenues.

There is a common and telling tale.

You started small by posting snippets to Facebook, but you noticed that someone “favorited” your Tweet and gave your YouTube video a “thumbs up.” Your efforts seemed effective and manageable so you created an Instagram profile, a Vine account, and a corner of the web for your business’…


Too many people (you perhaps?) incorrectly assume that building and maintaining a website is only a technical endeavor. Because PHP, CSS, Java, and HTML (scared yet?) are literally considered other languages, its easy to assume that the translator – your IT team – is your website’s most important asset. They’re the ones who can make it work, after all. So IT ends up at the forefront of your web strategy decisions. But the reality is that your website is not just a technical tool. Your website is first and foremost a marketing tool. After all, what use is a translator without a message to translate?  There’s no replacing a great…

Clean blackboard closeup

The internet is a black hole of information. One second you are being productive, the next you’re laughing at pictures of grumpy cats or pinning a new recipe you’ll swear to make soon. As a content creator, this makes it especially challenging to capture your audience’s ever-shifting attention – and keep it. You only have a brief window in which to grab your readers before they are on to the next thing. And if your content isn’t engaging and relevant, you’ll lose them again just as fast as you got them. These problems aren’t unique to our internet age, however. Journalists have always struggled to get their stories printed and read,…


Analytics in Football Terms

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As Super Bowl Sunday approaches, it’s clear that most people have football on the brain. As an Analyst, I have analytics on my mind most of the day, but football is also one of my passions. Because of this, I decided to combine two of my favorite things to help you understand “the game of analytics” in football terms.

Possessions are like Acquisition

How you acquire visitors to your website is equivalent to how you acquire possessions in football. There are different ways to acquire traffic to your website just like there are different ways to acquire the ball. Direct Traffic is just like possessing the ball via a kickoff. You…


A Solution to Not Provided Channel Data

If you are familiar at all with Google Analytics, you may have noticed the New Acquisitions Reporting and Channels Section that replaced “Traffic Sources” on the left side bar. While re-learning the location of these features may be a bit like going from riding a tricycle to learning to balance on a bicycle, Google has improved the information being presented in these reports overall. The Overview Report This report gives analysts a great visual representation of how visitors are being acquired, how they are behaving, and how they are converting. The Channels Report This report is also an improvement from the former Traffic Sources reports. It now takes all the…